Transcript for Dannon cuts ties with Carolina Panthers quarterback Cam Newton after sexist remarks
We turn tonight to football star igniting a new outrage this evening. Carolina panthers quarterback cam newton under fire, excused of making sexist remarks to a female reporter. At least one sponsor already cutting ties. And here's ABC's Paula Faris now. Reporter: The fallout for cam newton has been swift. My go-to protein snack. Reporter: Dannon pulling all of newton's ads. Gatoradd calling his comments "D "Disrespectful to all wi78." It's all because of this exchange with a female reporter. Devin Funchess seems to really embrace the physicality of his routes. It's funny to hear a female talk about routes. Like, it's funny. Reporter: That reporter, 25-year-old, Jourdan Rodrigue, shot back on Twitter. "I don't think it's funny to be a female and talk about routes. I think it's my job." But Rodrigue also in hot water, apologizing for years old offensive tweets that surfaced this week. Rodrigue was back at panthers practice today, but not commenting. The team, quiet, as well. But the NFL, with nearly half its fan base now consisting of women saying the comments are just plain wrong and disrespectful. If you look at everything that has added up, the domestic violence issues, the national anthem controversy, they're having some trouble with ratings. Reporter: And ratings are a big concern for the NFL. This is where the league makes its money. And so far this season, ratings are down 9%. David? Paula, thank you.
This transcript has been automatically generated and may not be 100% accurate.