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MONTHLY ARCHIVES
ManiaTV: Doing Web Shows the Right Way
August 06, 2008 10:31 AM
I can’t say it’s been a lifelong ambition of mine to hold Dave Navarro’s guitar. But when I was suddenly presented with the proximity and the opportunity to touch the instrument played by the former guitarist for Red Hot Chili Peppers and Jane’s Addiction, I had to say yes.
And I was able to say yes because I'd recently visited the 15,000-square-foot studio for online TV network ManiaTV in Los Angeles. ManiaTV is one of a handful of Web networks that is producing original programming exclusively for the Internet, such as Dave Navarro’s talk show “Spread TV.” I wanted to report on ManiaTV because I like the company’s business model: ManiaTV doesn’t actually go into production on a show until it has secured sponsors. That’s a smart strategy that has helped the Web network lure blue-chip advertisers and put Mania on track for profitability next year.
But before we talk about ManiaTV, I’ve included a recap of some of the news and numbers that digital media experts presented at a NATPE (National Association of Television Programming Executives) conference in Los Angeles last week, suggesting that the traditional media business has nothing to fear from digital media growth. I disagree!
--Daisy Whitney is a reporter for TelevisionWeek and the host and creator of the weekly Web show The New Media Minute on the business of online video.
August 6, 2008 | Permalink | User Comments (12)
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Cool!
Posted by: CJ | Aug 6, 2008 1:07:14 PM
This is great. I checked out ManiaTV and they have some other cool music shows and an awesome gaming show. These guys are doing web video correctly not just repurposing old shows. Rock on ManiaTV.
Posted by: Danny T | Aug 6, 2008 1:31:14 PM
I went to this site to take a look and was actually surprised. Clean site and it had some pretty good clips on it.
Posted by: Corbin Padia | Aug 6, 2008 1:42:01 PM
smart. It's about time someone figured it out for the networks
Posted by: geoff | Aug 6, 2008 2:29:19 PM
Go Daisy Go! :-)
leslieE
Posted by: leslieE | Aug 6, 2008 2:35:05 PM
Agreed about NATPE. It was interesting hearing what TV Land thinks of new media. Sure, they mentioned a steady 5% ad revenue growth in TV (which I don't buy -- viewership of even the top TV shows decreases decade to decade), but they also mentioned that web and mobile should see upwards of 100% growth year over year. That's worth looking into.
Congrats, Daisy!
Posted by: Alec McNayr | Aug 6, 2008 2:45:24 PM
I went and checked out ManiaTV--really cool! :)
Great video, Daisy! You look gorgeous!
Posted by: Mandy | Aug 6, 2008 2:58:09 PM
awesome!
Posted by: Andy C | Aug 6, 2008 3:05:38 PM
Nice!
Posted by: Liss | Aug 6, 2008 3:18:01 PM
Props to ABC for getting the smartest web video reporter out there on the site.
Posted by: jason | Aug 6, 2008 4:11:05 PM
I love Dave Navarro, great piece. Definitely going to check it out.
Posted by: Michelle | Aug 6, 2008 4:57:02 PM
Outstanding !!! An interesting viewing option. Thanks for telling me.
Posted by: Joe Mac | Aug 6, 2008 5:53:15 PM
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