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The Future of Online Video Companies?
September 10, 2008 7:25 AM
Will online video companies like ManiaTV, Next New Networks, Kiptronic and Tremor Media turn a profit in 2009, as they have said they expect to? This week’s New Media Minute looks at the path these Web video firms are taking to get in the black.
You’ll also learn about the A-team lineup of ad agencies heading to the Chicago New Media Summit next week and what they hope to accomplish. Finally, NBC Universal TV Distribution launches “Deal or No Deal” in national syndication this week and the show includes some interesting online components for local TV affiliate Web sites.
-- Daisy Whitney is a reporter for TelevisionWeek and the host and creator of the weekly Web show “The New Media Minute” on the business of online video. You can and should follow her on Twitter at www.twitter.com/DaisyWhitney, where she holds weekly contests for Web video creators to have their work reviewed in TVWeek.
September 10, 2008 | Permalink | User Comments (9)
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Posted by: Zack Luye | Sep 10, 2008 5:59:31 PM
Not sure there's a match between Deal Or No Deal watchers and Internet users, it could be a harbinger of things to come. But online video networks reaching profitability mixed with the big ad agencies recognizing new media? That's a major breakthrough with possible vast consequences.
Posted by: Mike | Sep 12, 2008 5:09:41 PM
I hadn't heard about the Chicago New Media Summit. Looking forward to watching the coverage and following the back channel conversation. Thanks, Daisy!
Posted by: Zena Weist | Sep 12, 2008 5:10:18 PM
It's definitely something interesting to watch. What's the comparison in "real TV" history I wonder? How long did it take for traditional TV companies turn profit? Was it years too, or does everything just take longer for emerging media.
Posted by: jeskawo | Sep 12, 2008 5:15:08 PM
The Online Video Companies can be profitable in 2009 if they:
* grow their audiences for each show
* add more good channels
* add shows that will grow new or wider audiences
* build and run effective loyalty, engagement, and viewer interaction programs
* increase the depth of visits, perhaps through interlinking content across channels.
* succeed in merchandising
The old school, one-trick pony revenue model, isn't by itself going to bring profitability in 2009. It's more than most of them are ready to do, but their tune could change pretty quickly, if they intend to survive.
We really need to deepen and widen this discussion. Thanks, Daisy, for putting this life-and-death matter on our plates (even though it was already there, in certain forms).
Posted by: Rich Reader | Sep 12, 2008 5:47:17 PM
The local components of Deal or No Deal seem very interesting. Here's hoping they are implemented in a way that is both entertaining and accessible to people who aren't too familiar with the web.
Posted by: Hector | Sep 12, 2008 5:47:46 PM
As far as NNN, they should carefully pick who they partner with. Ex-client Collarity had some botched thing w/ them for veracifier.com that didn't go over too well w/ folks we outrached to.
Video monetization hinges on tracking technologies that don't invade privacy.
Posted by: MarkSLindsey | Sep 12, 2008 6:22:34 PM
Daisy rocks! When I want to know what's going on in TV world and new media, she's the one I turn to - here and on Twitter!
Posted by: Jackie Silver | Sep 12, 2008 7:31:12 PM
more stuff on nalts and more politics!
Posted by: daisyofnalts | Sep 12, 2008 7:59:09 PM
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