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Silver Lining for Local Media
November 26, 2008 8:35 AM
Local Internet ad dollars should take a big hit in 2009, the latest casualty in a contracting economy, reports the New Media Minute.
But there is a silver lining: Local media companies will continue to see online ad growth and most of it will come from e-mail, paid search and streaming video.
If you want to stay a step or two ahead of the market, then you might want to take some advice from eMarketer.
The research firm outlined several tips for success in these lean times, and one of those tactics is online video. For all the details on how to harness Web video in the year ahead, check out the New Media Minute.
Daisy Whitney is a reporter for TelevisionWeek and the host and creator of the weekly Web show The New Media Minute on the business of online video. You can and should follow her on Twitter at www.twitter.com/DaisyWhitney, where she holds regularly contests for Web video creators to have their work reviewed in TVWeek.
November 26, 2008 | Permalink | User Comments (0)
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