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How Could YouTube Finally Make Some Dough?

June 24, 2009 10:59 AM

YouTube wants to be your friend. Well, if you’re a media company, that is. The site has been striking deals with programmers like Sony, Lionsgate and MGM, as well as with the ABC Television Network and ESPN TV (both owned by the Walt Disney Company, the parent company of ABC News).

It’s also letting many of those programmers use their own video players and sell their own ads on the site. ESPN is next in line to start in July. There are smart business reasons for these twin moves, Daisy Whitney explains. For more on their potential, check out this week’s New Media Minute.

June 24, 2009 | Permalink | User Comments (4)

User Comments

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web development. There site is ugly and so is their logo - look at hulu or vimeo - they have their act together.

They think that they will break something - they are associated with noisy muddled low quality videos.

Posted by: Greg Bowen | Jun 29, 2009 8:05:22 PM

They will work it out - hire some pros, up the quality and weed out amateurs. It will take a little while. And yea, hulu and vimeo are leading the way.

Posted by: smarcuse | Oct 20, 2009 6:45:51 PM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:58:36 PM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:59:32 PM

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