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What Do Women Want to Watch on TV?

June 10, 2009 3:56 PM

What do women want?

It’s an age-old question and it’s getting a lot tougher for TV networks to answer because, evidently, a lot of women are tuning out the TV.

It’s mostly background music, says a new study from Solutions Research Group.

In this episode of the “New Media Minute,” Daisy Whitney calls into question the data on how many hours a day the TV is on.

Because when it comes to women, only half say they usually pay full attention while watching their favorite shows. And that’s because about 50 percent of women with laptops said they have them on frequently or almost always when watching TV.

June 10, 2009 | Permalink | User Comments (23)

User Comments

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My wife and I both have our computers set up very nicely in the living room in front of the TV and if the TV was on neither of us were really ever watching it. TV in general is a snooze fest. We actually referred to turning it on as "just having it playing in the background".

Posted by: morethanpolite | Jun 19, 2009 12:28:20 PM

Recently we got tired of the cable overlords raising the price literally every month and we cut the cable to the bare basic and kept only that because it's actually cheaper than having internet alone from the evil Comcast Empire. For a month we didn't even realize that without the cable box we had no TV tuner to watch the basic channels even if we wanted to. Our reaction - we laughed.

Posted by: morethanpolite | Jun 19, 2009 12:29:13 PM

Well, I certainly won't be watching ABC anymore. You are a bunch of weenies. Why won't you let the ad run that opposes Obama's healthcare reform? I thought this was the USA not Iran.

Posted by: alex | Aug 31, 2009 5:52:08 PM

Well, I certainly won't be watching ABC anymore. You are a bunch of weenies. Why won't you run the ad against Obama's healthcare reform? I thought this was the USA not Iran.

Posted by: alex | Aug 31, 2009 6:01:15 PM

Well, I certainly won't be watching ABC anymore. You are a bunch of weenies. Why won't you run the ad against Obama's healthcare reform? I thought this was the USA not Iran...

Posted by: alex | Aug 31, 2009 6:04:22 PM

Im a housewife and I spend most of my time in front of the computer so Its very rare that I watch the tube anymore.

Posted by: Weight Loss Program | Sep 30, 2009 10:08:59 AM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:55:49 PM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:56:24 PM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:56:42 PM

Thank you a pleasant read, interesting and informative.

Posted by: HEEL LIFT | Nov 2, 2009 4:57:13 PM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:23 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:23 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:23 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:25 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:26 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:26 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:26 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:27 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:28 AM

women have there own reference since they do found interesting infos from tv..cheers

Posted by: Spanish Singles | Nov 24, 2009 9:23:28 AM

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