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Why Every Brand Should Be on YouTube

Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week's “New Media Minute.” It's the second-biggest search engine on the Web, which means visitors are going there to plug in names...

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July 23, 2009 | Permalink | Comments (1)

Can Multimedia Help the Book Business?

As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors, Daisy Whitney reports in this week's “New Media Minute.” St. Martin's just released the multimedia book "Personal...

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July 13, 2009 | Permalink | Comments (6)