Ahead of the Curve
Bits and bytes for geeks and gearheads
RECENT POSTS
- iPhone App Puts Plastic Surgeon in Your Pocket
- Is the Viral Video Is Dead? Video 'Genius' Says So
- Sloppy Eaters: iPhone App Helps With Stains
- Crush It! How to Build Your Personal Brand
- How to Think Like a Venture Capitalist
- Free Is Not a Business Model
- Partnerships Are All the Rage in New Media
- Paid Content Online: Can it Succeed?
- Word to Watch in Online Video? Collaboration
- Which Ads Work Best for Web Video?
MONTHLY ARCHIVES
« Previous | Main | Next »
How to Think Like a Venture Capitalist
November 04, 2009 3:35 PM
Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive- turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, Daisy Whitney reports in this week's New Media Minute.
That includes assessing the market opportunity, the timing and the management team of emerging advertising opportunities, she reports.
This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.
November 4, 2009 | Permalink | User Comments (0)
You can follow this conversation by subscribing to the comment feed for this post.
Post a comment
