How to Get Viewers to Watch Online Ads

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad in its entirety if the ad is placed after the video on its website.

Completion rates for HealthiNation ads that run after a video have averaged 60 percent, twice as high as the industry average, said Raj Amin, the company's CEO. He says the numbers are high because viewers’ interest in the video is "qualifying the audience" for the ad first.

For more details, check out this week's New Media Minute.

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