Ever wonder what you’d look like with a smaller nose or slimmer waist?
Thanks to a new iPhone application, you won’t have to visit a plastic surgeon to find out.
Launched by board-certified plastic surgeon Dr. Michael Salzhauer of Bay Harbor Islands, Fla., the iSurgeon application uses photo-editing technology to modify user-uploaded images.
Want to see how you’d look after a tummy tuck or breast augmentation?
Just upload a picture of yourself and click a few buttons. The application will generate a picture of what you’d look like post-op.
The “instant makeover” app also includes other procedures Salzhauer offers in his practice, including cheek implants, face-lifts, lip enhancements and ear reshaping.
iSurgeon has not yet been approved by Apple, but Salzhauer’s office expects the application to be available any day now in Apple’s App Store.
“iSurgeon serves a dual purpose, providing those interested in cosmetic surgery treatments with a clear visual of what they would look like post-surgery, while also providing a fun entertaining game tool,” Salzhauer said in a statement.
The application, which is available in a $0.99 “lite” version and $1.99 “pro” version, comes with a Game Mode and Advanced Surgery Mode.
The Game Mode lets you play the role of a plastic surgeon and “operate” on preprogrammed images. At the start of the game, you’re given hints about the “patient’s” desired outcome. The goal is to come as close as possible to creating that look.
In the surgery mode, users can modify images of themselves and friends and then share the results via Facebook and e-mail.
Viral video is dead. Long live low-production values. The cheaper the better.
Those are the sage words of Kevin Nalty, an online video strategist, career marketer and YouTube star, whose videos have attracted more than 100 million views.
In this episode of the New Media Minute With Daisy Whitney, shot on-location at the recent iMedia Summit in Las Vegas, he shares his tips for brands that want to play in the YouTube sandbox.
Sloppy eaters, red wine spillers and all-around messy people, there’s now an iPhone application for you.
Next time you stain your favorite shirt or a friend’s white tablecloth, Tide’s new Stain Brain app might help you get the spot out.
Available for free in Apple’s App Store, the application lets users choose between 20 different kinds of stains -- from oil and wax to wine and ketchup and everything in between. For each kind of stain, the application provides a specific set of washing directions.
As you might expect, Tide products star in nearly every set of cleaning instructions. But the directions still include some helpful tips, such as letting you know how to prepare the item before throwing it in the washing machine, and when to use bleach.
If those solutions don’t seem to help, Stain Brain also lets other users share their own hints and highlight the best (and worst) tips they find on the application.
“As the trusted leader in laundry and fabric care, we wanted to create a tool to help people with a universal problem: frustrating stains,” says Suzanne Watson, associate marketing director for Tide North America. “At the same time, we recognize that consumers also have a lot of passion for their own personal stain remedies, so we wanted to provide a forum for people to share the laundry tips and tricks that work best for them.”
Even if you love your corporate job, you should build your personal brand.
That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and New York Times best-selling author.
In his latest book, "Crush It," Vaynerchuk evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm?
New Media Minute host Daisy Whitney posed these questions to Vaynerchuk at a recent book event, and he shared his thoughts on how employees can get executives to buy into the "crush it" philosophy.
Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive- turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, Daisy Whitney reports in this week's New Media Minute.
That includes assessing the market opportunity, the timing and the management team of emerging advertising opportunities, she reports.
This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.
Everyone's searching for a business model that works in the new media world.
Well, how about this one? Getting paid, instead of letting everyone see (and copy) your content for free.
Yes, a crazy thought -- actually having customers pay for a service.
But, two business-to-business players recently shifted from ad-centric models to license fees and are starting to turn a profit. Those companies are production shop WatchMojo.com and platform company Magnify.net.
For all the details on how they did it and what other new media businesses can learn, check out this week's New Media Minute with Daisy Whitney.
Partnerships are all the rage in the new media business. Online video technology companies, in fact, are betting on alliances with other like-minded firms to help grow business and win new customers.
This week's episode of the New Media Minute looks in depth at the new partners that both Brightcove and thePlatform have brought on board, and what these deals signify for the future of online video.
Media executives at News Corp., Disney and NBC are talking about paid content models being all the rage, but a new eMarketer report says consumers don’t want to open their wallets for Web programming.
In this episode of the “New Media Minute,” you'll also learn about OVGuide.com, a great site to use to find videos online, and a cool video series from USA Network's “Burn Notice” that'll teach you how to escape from a locked car trunk.
Want to have your video featured in the “New Media Minute”?
Then check out this edition where Daisy Whitney unveils a contest for video creators to produce a 10- to 15-second video on a certain topic to be featured in an upcoming episode.
You'll also learn about collaboration, the new watchword in the production community. New tools and technology are letting producers work together more easily and this episode features a rundown on who's doing what and everything you need to know to be up to speed.
Plus, Whitney shares some good news about a book – hers.
The age-old question in Web video is what kind of ads work best. But everyone wants to have a say on this matter, from ESPN to MTV to YouTube to media agency Starcom.
To reach a true consensus on the best ad formats, online video should learn from the cable business, Daisy Whitney says in this week's "New Media Minute."
In this week's segment, she also suggests the end for a certain annoying kind of ad.