Which Advertisers Are Betting on Web Video?

Which advertisers are betting on Web video? The consumer products giant Kimberly-Clark Corp. has launched a 10-episode green series that's an example of sponsored Web video done right, Daisy Whitney reports in this week's “New Media Minute.” Also, the media...

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August 10, 2009 | Permalink | Comments (0)

Web Video Start-Ups Get Venture Funding

Venture capitalists are still opening their wallets for Web video start-ups. The online video site and syndication service 5min.com, which specializes in how-to videos, recently scored $7.5 million in venture capital in its second round of fundraising. Daisy Whitney explains...

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August 4, 2009 | Permalink | Comments (1)

Why Every Brand Should Be on YouTube

Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week's “New Media Minute.” It's the second-biggest search engine on the Web, which means visitors are going there to plug in names...

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July 23, 2009 | Permalink | Comments (1)

Can Multimedia Help the Book Business?

As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors, Daisy Whitney reports in this week's “New Media Minute.” St. Martin's just released the multimedia book "Personal...

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July 13, 2009 | Permalink | Comments (6)

How Could YouTube Finally Make Some Dough?

YouTube wants to be your friend. Well, if you’re a media company, that is. The site has been striking deals with programmers like Sony, Lionsgate and MGM, as well as with the ABC Television Network and ESPN TV (both owned...

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June 24, 2009 | Permalink | Comments (4)

YouTube Star Earns Six Figures

The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference. Last week in New York executives in online video are gathering in New...

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June 22, 2009 | Permalink | Comments (5)

What Do Women Want to Watch on TV?

What do women want? It’s an age-old question and it’s getting a lot tougher for TV networks to answer because, evidently, a lot of women are tuning out the TV. It’s mostly background music, says a new study from Solutions...

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June 10, 2009 | Permalink | Comments (23)

Publishers Keep Up With Online Video

Publishers and authors step up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore”...

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May 20, 2009 | Permalink | Comments (1)

An Upfront for Web Video Shows

Online video news and review site Tilzy.TV plans to host a Web video upfront for Web shows and media buyers in early June in New York with Generate CEO Jordan Levin slated as the keynote speaker for the event. The...

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May 6, 2009 | Permalink | Comments (7)

Best Practices in Online Video

In this week’s edition of New Media Minute with multimedia journalist Daisy Whitney, Daisy sends her New York correspondent Lori Harfenist to a summit at the Internet Advertising Bureau. Harfenist asks industry insiders about best practices for online video. What...

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April 29, 2009 | Permalink | Comments (0)