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Bill Tancer is the general manager of global research at Hitwise and a weekly columnist for Time Magazine.
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Obama v. McCain: The Demographics
August 06, 2008 11:45 AM
We have a new tool at Hitwise that allows us to take the demographics and psychographics of visitors to a website and then, based on the segmentation of visitors to that site across basic demographics (gender, age, income, region) and Mosaic types (50 types based on behavioral activity) and find the best match for other sites by category.
I ran an experiment this morning using the official campaign sites for Barack Obama and John McCain, here are the results. While not all Linkin Park fans are Barack Obama supporters, or Yankee fans McCain supporters, this simple analysis tells us those sites that best match the composition of visitors by industry category.
As we get closer to November, I'll continue to build online personas based on demographic match for each candidates site visitor. Stay tuned.
August 6, 2008 | Permalink | User Comments (10)
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That's for sure because I'm a Yankees girl!
Posted by: Daisy Whitney | Aug 6, 2008 2:17:56 PM
Yankees like winners! Go Obama!
Posted by: Babe'sHouse | Aug 6, 2008 3:21:24 PM
Pedophiles for McCain.
Posted by: Nambla | Aug 6, 2008 3:22:14 PM
Well - according to the sample table, I should be a McCain supporter. But I checked the weather channel this morning, and hell hasn't frozen over yet, so it might need some fine-tuning.
Posted by: cturple | Aug 6, 2008 8:53:50 PM
Have we no privacy? Maybe it's time to get off the grid.
Posted by: kat | Aug 7, 2008 2:49:31 AM
You got it right! Most of my Yankee friends are for McCain and most of my Dem friends, including myself, are for the Red Sox.
Posted by: rquinon2 | Aug 7, 2008 6:38:00 AM
Former aides to Hillary Clinton have criticized “sexist” attacks on Republican vice presidential candidate Sarah Palin questioning her devotion to her family.
Sarah Palin found some unlikely allies Wednesday as leading academics and even former top aides to Hillary Rodham Clinton endorsed the Republican charge that John McCain’s running mate has been subject to a sexist double standard by the Obama news media and Democrats.
My friends and I are now Democrats for John & Sarah.
Posted by: GoUSA247 | Sep 5, 2008 8:36:27 AM
Former aides to Hillary Clinton have criticized “sexist” attacks on Republican vice presidential candidate Sarah Palin questioning her devotion to her family.
Sarah Palin found some unlikely allies Wednesday as leading academics and even former top aides to Hillary Rodham Clinton endorsed the Republican charge that John McCain’s running mate has been subject to a sexist double standard by the Obama news media and Democrats.
My friends and I are now Democrats for John & Sarah.
Posted by: GoUSA247 | Sep 5, 2008 8:37:05 AM
If you are old and D*mn then you are buying into Mccain's BS. But clearly he doesnt make any points, just goes circles like a dog chasing its tail with the "bring change and better future" spill. AMERICA!!!! plz open ur eyes. When a candidate has nothing to say but to attack its opponent, he has nothing to offer and already lost. Its hard to believe how we pick the president nowadays. I mean its your money they are wasting, talking smack about each other. Maybe words are not credible, BUT....take a moment and look into your candidates EYES, you'll see the truth. Im sorry to disappoint you Mccain Supporters, but he doent have what it takes to lead this great Nation to into the future.
Posted by: Mecca | Oct 16, 2008 3:17:47 AM
Obama b.c i have to do my project on him..
Posted by: Me | Oct 21, 2008 1:10:30 PM
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