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Online insights from Bill Tancer
Bill Tancer is the general manager of global research at Hitwise and a weekly columnist for Time Magazine.
For information on Bill's upcoming book "Click", visit the following booksellers: Amazon, Barnes and Noble, Borders, or BookSense.
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Post Tour - Dwindling U.S. Interest in Cycling
August 04, 2008 3:26 PM
On the road this weekend grinding out my weekly 35 mile ride, I was reminiscing with one of my cycling buddies about the dwindling effect that the Tour de France has had on new bikes and cyclists hitting the road in July. During the heyday of the Tour de Lance (the seven consecutive years that Lance Armstrong won the tour between 1999 and 2005) we would see a surge in new cyclists hitting the road as well as new Trek road machines (the official ride of the USPS team and Team Discovery).
This July there was a noticeable decline in both new riders on the road and new Trek's leading me to wonder what effect Lance's absence, and the end of the USPS/Dynasty has had on cycling interest in the U.S. (using search terms as a proxy).
The chart of searches on "Tour de France," "Lance Armstrong" and "Trek" shows the decline in interest. On the bright side there's more road for the rest of us (a good thing considering my safety record on a roadbike).
August 4, 2008 | Permalink | User Comments (0)
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