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Bill Tancer is the general manager of global research at Hitwise and a weekly columnist for Time Magazine.

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Palin Most-Searched-For Political Figure

September 03, 2008 11:06 AM

John McCain's decision to add Sarah Palin to the Republican ticket has resulted in unprecedented media coverage for the first female Republican VP nominee, but just how interested is the American public in the governor from Alaska?

Search-term volume is arguably the best way to measure curiosity about Sarah Palin (although it is more difficult to gauge the sentiment behind that curiosity). As the chart below indicates, Palin now claims the title of the most-searched-for political figure in the last three years.

Palin

As I pointed out in my TIME.com column this week, while there are search queries surrounding Palin's stance on the issues, one of the most common themes of searches for Palin are requests for pictures (more specifically, "hot" pictures of the nominee).

Search term data provides an unprecedented insight into how we view current affairs and personalities in the news.

September 3, 2008 | Permalink | User Comments (22)

User Comments

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I dunno. Palin might be a good
choice in 2012. To be honest,
I think that with economy and
foreign policy being the two key
points, McCain's changed to much
and Palin doesn't exert as much
control as she would like you to think.

Then again, I'm never going to agree
100% with any candidate. The closest
I came to was with Gore. Not the most
charismatic person, but if your intellegent, then what does charisma matter?
It's about iniatative, planning, economy, and foreign relations.

Also, Carolyn, that is what I like to
call "partisan hackery".
You may have very well made the least
convincing debate EVER.
-Kudos
(chris[at]crisrodigital.com)

Posted by: Chris | Oct 7, 2008 11:09:39 PM

One could say that Palin is a real breath of fresh air, and fruitful in mind and body. She has a great family and leave the kids alone. Hey, Bill Clinton had a daliance with someone the same age as his own daughter.....about.Go McCain Go Palin

Posted by: Caroline S | Oct 8, 2008 1:43:39 AM

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