Matthew Dowd
Matthew Dowd has been a campaign strategist in races throughout the country. In 30 years, Dowd has worked for Democrats and Republicans, most recently serving as chief strategist for President George W. Bush in 2004.
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Democratic Convention: Mechanics Good, Message Missing
August 26, 2008 2:50 PM
Opinion by Matthew Dowd, ABC News Political Contributor
Sitting in Denver at the Democratic Convention and for me it's a bit of a surreal experience attending as member of media.
I have been involved with operations and planning at two Democratic conventions (1988 and 1992) and two Republican conventions (2000 and 2004), and so this is a tad weird.
For me, the most successful conventions communicate a broad and consistent theme and message that spans across all four nights.
It's like a four act play where each act can have its separate dynamic and actors but the sum total of the entire four acts need to tell a dramatic story.
And the speech by the nominee on Thursday night is by far the most watched and most important part of a convention.
In 2004, John Kerry did not do this well and came out of the convention with little or no bounce and never had a consistent message going into November.
George W. Bush on the other hand had a consistent thematic that ran through the convention and stayed disciplined throughout the fall campaign.
So, we had the first night of this Democratic Convention and lets try to evaluate the night in the context of a four act play even though we are only 25 percent there.
The Kennedy moment last night was very emotional and very passionate and you could feel the sense in the hall of real drama. Very good way to begin a convention with a little kick of passion.
It's funny -- as I was watching the first day of the convention, I thought that this was like a 4x400 relay. You save your best sprinter for the last leg (Obama) and you put the sprinter with most energy in first leg (Kennedy) and you put your experienced sprinters in leg 2 and 3 (Clintons and Biden).
Michelle Obama did an unbelievable job –- as good a speech by a potential first lady as I have ever seen or heard. She connected well with the crowd and I think we will see that she connected well with the mass audience. And the moment with her kids and Barack was priceless.
But here is a concern I think Democrats should have: I didn't come away from the night with any consistent message or theme.
It felt like it was multiple messages and points being made, but nothing that someone riding down the elevator could hold onto and communicate to someone in ten seconds. That's the sign of a good message.
And looking at the three nights to come I get a sense each night has a different message and within each night there appears to be multiple messages, but I don't know what the broad theme is or what exactly the Democrats want this election to by about.
And, folks, that's a problem.
We could see this fixed by Thursday night and Obama's speech will be key, but after day one I am still struggling to know what the elevator speech is.
August 26, 2008 | Permalink | User Comments (98)
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a perfect first night for the main character which is an empty suit..
just words..
Posted by: aqua | Aug 26, 2008 3:12:13 PM
Why has the country elected only two Democrats as President in the last 40 years? It’s very simple. The majority of the country is middle of the road, maybe a little bit to the right. The Democrats keep nominating very liberal candidates, too liberal for many Democrats. That’s why they lose. Democrats like me vote as Democrats for the Senate, Governor, etc. and we wind up voting Republican for President. Evan Bayh, Indiana, has said that he didn’t run for President because he’s too much of a centrist, and the activists in the Party always work to elect a liberal. That’s too bad, because as boring as he is, he would make a good president. And there’s no doubt in my mind that he’d be elected. Ordinary Democrats are hungry for a Democrat in the White House, and a Democratic Congress. That isn’t going to happen this time. I simply don’t understand why the ultra liberal wing of the Democratic Party doesn’t understand this. Centrist Democrats have a history of deserting the Party in favor of Republican candidates. How many times do we have to do it before the Democratic Party gets the message? RUN A CENTRIST DEMOCRAT INSTEAD OF A LEFT-WING SOCIALIST WANNABE, AND MIDDLE OF THE ROAD DEMOCRATS WILL SUPPORT THE PARTY
Posted by: Reluctant McCain Dem | Aug 26, 2008 3:18:54 PM
I ran a message parlor during my early teens in the early 1970's in Saigon. I saw no message last night but maybe on the last night there will be one with happy ending.
Posted by: Fetus and Me | Aug 26, 2008 3:20:30 PM
Re: Michelle's speech. I’m just glad Michelle didn’t tell the audience their souls were broken, and all they had to do to fix their broken souls was vote for her husband. That’s the kind of crap she used to say – until they gave her a make-over and told her to keep her mouth shut unless she had a script in front of her. She’s so much nicer now. Handlers and ad men can perform miracles, can’t they? They’ve turned two members of a radical, white-hating, America-hating church into Ozzie and Harriet, and the white-guilt liberals are eating it up like gravy over mashed potatoes. It’s a good thing not all Democrats are liberals, or suffer from white guilt syndrome.
Posted by: JB in St. Louis | Aug 26, 2008 3:20:34 PM
lmao Obama: I'm here in St Louis: He was really in Kansas city lmao the dumbazz doesn't know where he is, its all over U TUBE
Posted by: Hilly-Billy | Aug 26, 2008 3:25:09 PM
I, for one, was not moved by the Obama family and Michelle's speech.
I think they used his "personal" stuff too much. His family is interesting, typical, but nothing really admirable. Getting a Ivy degree, publishing books, getting promotion at your work, well, these are good, good for Obamas. But, how are all these good for the country?
I want to elect a leader who I can trust and feel confident about, but I don't see Obama being the one. He at the most appears an interesting and lucky person, for his rapid career rise. he hasn't earned everything.
Posted by: amy | Aug 26, 2008 3:26:24 PM
Reluctant McCain Dem,
Ditto for me.
Posted by: lazy to think | Aug 26, 2008 3:28:24 PM
some people aren't looking to hear a message. you can find good or bad in any speech given. it's what your looking for! I haven't received an good answer for the reason we are in Iraq, the people living there don't want us there. We aren't any different than Russia bombing Georgia. Everyone has a purpose for their actions.
DNC's purpose is to irradicate us of the misery George Bush has inflicted upon us for the last 8years. It's like holding a poor person's head under water and daring them to breathe.
It's time for change. If Barack can't make it happen, God himself will have to come in the clouds and deliver us from this phenomenum. Most of us(the poor and middle class) can't stand any more of this evil power that prevails over us.
Posted by: esther, alabama | Aug 26, 2008 3:29:56 PM
If two males had split the votes in the primary, there would be no doubt that they’d share the ticket. In this case, the woman who won 18 million votes was tossed aside in favor of a lousy candidate who couldn’t make it past Iowa. Now the Democrats expect the women in the party to line up like little soldiers and fall behind Jesus Obama, the new Messiah. Last night, a reporter asked Howard Dean about the Hillary supporters, he said, “Some people will never be satisfied.” What a chauvinistic statement to make! I will NOT line up like a good little Democrat behind a flawed candidate. I want to teach the Democratic Party a lesson – treat women like dirt, and pay the price. And don’t email me with this “Roe v. Wade will be overturned” garbage. I’m too old and too mad to care anymore. Bring on John McCain!!!!!!!!
Posted by: Don't Care What Anyone Thinks | Aug 26, 2008 3:30:35 PM
Most of us our smart enough to deal with multiple messages and a different theme daily. Repetition and simplicity are geared toward lower cognitive functioning. Thanks for the vote of confidence.
Posted by: kat | Aug 26, 2008 3:32:12 PM
Unfortunately, it was impossible to spend Monday night focused on one THE WAR, THE POOR ECONOMY, and the policies that have caused our European partners to distrust us when the Republicans have spent the last 4 months using character assassination techniques to frighten voters about Michelle and Barack and play to their fears about African-Americans in general. Therefore, a reintroduction of the Obama family was necessary. That is what Monday night was all about. It was about clearing up the distortions made of Michelle and Barack’s character by the Karl Rove smear machine.
Posted by: y.sister | Aug 26, 2008 3:34:13 PM
Geee Matthew, I guess you didn't want to hear it. 80% of the country thinks it's moving in the wrong direction -- which is true. Horribly true.
The message is change. Try a little hard next time.
Posted by: drindl | Aug 26, 2008 3:39:44 PM
There are two reasons I won’t vote for Obama. One is Florida. The other is Michigan. Obama didn’t want my vote to count months ago. He doesn’t deserve my vote now.
Posted by: Florida Dem | Aug 26, 2008 3:42:52 PM
'treat women like dirt, and pay the price.'
this is what some very stupid woman is saying about the democratic party. so you'll turn to john mccain to heal your wounds? john mccain, the womanizer, who uh, treats women like dirt? who left his crippled first wife for a rich young babe.
you puma folks must all have battered wife syndrome. sick.
Posted by: x | Aug 26, 2008 3:43:00 PM
The response to the DNC convention is tepid. No one cares what Nancy Pelosi has to say, except for Nancy Pelosi. Even Michelle's speech didn't energize anyone. The Dem strategist are all scratching their heads saying "Where's the message". The superdelegates are the only one's who got Obama where he is. The American people voted for Clinton, most of the Dems don't care about Obama, they feel disenfranchised by their own party.
I'm a Republican and McCain supporter, but by the time the primary came to my state, McCain was already elected by our party so I voted for Clinton. I would rather have had 2 competent, formidable opponents than a "Messiah" with no experience, racist church, terrrorist friends etc. Not a Hillary fan, but I would feel safer with her Pres than Obama. He is worried about the Hillar supporters because there is no unity to the Dem party.
Posted by: S Adams | Aug 26, 2008 3:46:37 PM
Michelle left out the part where she was heavily involved with the Chicago political machine prior to meeting Obama. She is the one who got him into Wright's church to blacken him up.
Posted by: geevill | Aug 26, 2008 3:50:41 PM
Give the Dems a chance. Last night was only the first night. It was a nice warm-up. We'll end the Convention with a clear focus and strategy to win in November. Take it easy. The pundits want us to come out fighting, get on message the very moment the Dems take the stage. The Obama Campaign has done a great job so far. Let them finish what they have started. The only way the Dems can lose is if the voters are once again "scared" into believing McCain has more judgment to protect this country. He doesn't. Being a POW doesn't qualify him to run the country.
Posted by: geecee | Aug 26, 2008 3:51:06 PM
Give the Dems a chance. Last night was only the first night. It was a nice warm-up. We'll end the Convention with a clear focus and strategy to win in November. Take it easy. The pundits want us to come out fighting, get on message the very moment the Dems take the stage. The Obama Campaign has done a great job so far. Let them finish what they have started. The only way the Dems can lose is if the voters are once again "scared" into believing McCain has more judgment to protect this country. He doesn't. Being a POW doesn't qualify him to run the country.
Posted by: geecee | Aug 26, 2008 3:53:23 PM
The thing that worries me about Obama is the fact that he has concentrated on letting us know all about his relative in Africa, and his half-sister who was educated in an Islamic country. His early training was also in islam. I have never seen a picture of his mother, or his grand parents, which he now says are the ones that raised him. He wrote a book about the father that deserted him and his mother when he was too young to remember. He has ridiculed the Bible, but says nothing about the Koran. I wonder why.
Posted by: Lloyd Revalee | Aug 26, 2008 4:00:20 PM
The reason there have been more republicans elected President lately is because Democrats have refused to fight as dirty as the republicans. It's time they start fighting like they mean it, instead of acting like a bunch of sissies. I want some blood, I am tired of losing to those bunch of crooks that call themselves republicans.
Posted by: The Unshrub | Aug 26, 2008 4:01:47 PM
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