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America's Most Coupon-Loving City
July 24, 2008 12:23 PM
ABC NEWS' Alice Gomstyn reports: Has the Brew City become a magnet for bargain hunters? Milwaukee is tops when it comes to U.S. grocery coupon-clipping, according to new analysis by Scarborough Research. A full 40 percent of households in Wisconsin's largest city use grocery coupons at least once a week.
Rochester, N.Y., came in a close second: there, weekly coupon usage stands at 38 percent. Albuquerque, meanwhile, has the lowest number of coupon-clippers in the country, with just 14 percent. The national average is 27 percent.
Overall, Sunday newspapers are the most common source of coupons for American consumers, but Internet coupons are growing in popularity, with more than one in 10 households now downloading coupons from the Web.
A couple of ironies in Scarborough's report:
* On average, coupon-clipping families actually spend $4 a week more on groceries than their coupon-free counterparts.
* Those with higher household incomes are slightly more likely to clip grocery coupons.
Find the full analysis here.
July 24, 2008 | Permalink | User Comments (6)
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The $4 increase - people who don't clip coupons probably eat out more.
Posted by: Katrina | Jul 24, 2008 1:51:35 PM
no, people who clip coupons obviously want more food, probably b/c they are fat. Coupons should be completely replaced by food stamps for people who really need them. As it is, coupons are one of the many forces that are turning America into a nation of obesity.
Posted by: Jasper | Jul 24, 2008 3:38:06 PM
I highly doubt that spending $4 more on groceries or using coupons when buying groceries are causes of obesity. Its more likely that coupon clippers tend to buy items that they might not otherwise buy, but having a coupon makes them feel like they're getting a good deal.
I used to use coupons regularly, but I don't often find them for the products I use on a regular basis, or for the brands I use.
Posted by: Ferf | Jul 24, 2008 3:58:35 PM
I live in Rochester, NY and clip coupons. All the stores double coupons up to $1.00 We get 2 newspapers from 2 cities so we have twice the number of coupons. We only clip what we'll use. And yes, sometimes I do spend more, but when there's a Buy One/Get One event and I have 2 coupons, I can sometimes get both items for nearly nothing.
Posted by: rochmom | Jul 24, 2008 9:31:15 PM
What has coupon clipping got to do with being obese? I clip them to save money on articles like garbage bags, toilet paper, and shampoo. I think some of you people have too much time on your hands. Try putting to good use by clipping coupons!
Posted by: Linda | Jul 29, 2008 12:29:36 PM
Coupons don't make people fat. Too many trips to McD's will make people fat. It's as simple as that.
Posted by: Larry | Jul 29, 2008 2:07:55 PM
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