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Women Strip for the Environment
August 27, 2008 4:39 PM
ABC News' Scott Mayerowitz reports: Customers often ask shopkeepers: “Does this look good on me?” “How much does this cost?” “Do you have any other sizes?”
But today customers at one chain were instructed to ask a slightly more -- um, how should I say this -- revealing question.
“ASK ME WHY I’M NAKED,” was the message today on aprons of employees -- yes, otherwise naked employees -- of LUSH Fresh Handmade Cosmetics.
So why are they doing this?
Probably to get reporters like me to cover their company and to get lunchtime passersby to stop in the 27 U.S. stores. I guess nothing like a little flesh to get free publicity, right?
The official line: This is to raise awareness about excess packaging and the impact on the environment.
The company said in a statement that “to protect the Earth’s scarce natural resources, shoppers need to take action by avoiding packaged goods. Unnecessary packaging can be found in almost every retailer: loose fruit individually shrink-wrapped or on plastic trays in supermarkets, the prolific use of plastic carrier bags and the mountains of plastic bottles used for cosmetic products are all contributing to the growing environmental crisis.”
And the solution to the problem? If you ask LUSH: it's buying the company’s “naked” products that do not require plastic bottles. For instance, they offer shampoo bars -- shampoo with the water removed -- that doesn’t need packaging.
Sounds great, but it might be hard to find that shampoo with all those naked men and women walking around.
August 27, 2008 | Permalink | User Comments (11)
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The employees better not drop the shampoo.
Posted by: Jeff | Aug 27, 2008 4:53:50 PM
I'd like to see them do that in late January.
Posted by: Joaquin B. | Aug 27, 2008 5:26:19 PM
Isn't this consider indecent exposure in most cities?
Posted by: Beth | Aug 27, 2008 5:46:50 PM
I guess this is what is called negative attention is better than no attention at all. Sad way to have to go about it.
You have to ask yourself-before you do it- do men have to do this to get their points across??? I do not think soooo!
Posted by: Carol | Aug 28, 2008 5:33:52 AM
eco friendly?
Posted by: wayne | Aug 28, 2008 6:45:33 AM
Why would these women allow themselves to be used as sex objects (economic whores) like this?
This is not about the environment, it's about SEX SELLS.
Blatant exploitation via sexism.
Posted by: Chuck | Aug 28, 2008 11:56:56 AM
There were a couple of women working at Lush in the Mall of America that would be worth the flight up there to see!
Posted by: John | Aug 28, 2008 1:42:11 PM
McCain-Bush will be there in a minute !
Posted by: philosopherkingtomas | Aug 28, 2008 1:44:09 PM
Lighten up, people. What's wrong with beautifying the world in pursuit of a good cause?
Posted by: billp | Aug 28, 2008 7:12:03 PM
Yawn- More meaningless gestures from liberal protesters.
Environmental problems = social problems
Overpopulation: talk about it-with your friends, with your children
Posted by: Charles | Sep 1, 2008 12:35:09 AM
man this is degrading to all women in the country and they wonder why men rape them and grope them and talked down on them. give me a break and do the right thing and cover it up
Posted by: redlay | Sep 4, 2008 5:55:48 AM
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