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Cindy McCain's $313,000 Outfit

September 05, 2008 2:13 PM

ABC News' Bianna Golodryga reports: Most fashion experts will tell you that Cindy McCain looked like a million bucks during this week's Republican National Convention. In reality, it was more like $313,000.

Nm_cindy_mccain_080905_main We've been reminded time and time again that the potential first lady is also heiress to a beer distribution fortune valued at as much as $100 million.

According to Vanity Fair magazine, one ensemble worn last week by McCain was valued at over $300,000. That's nearly $100,000 more than the median price of a U.S. home today.

The article describes what McCain and first lady Laura Bush wore Sept. 1, the first day of the Republican convention. Both women, who are fans of designer-to-the-stars Oscar de la Renta, wore suits from his label, priced between $2,500 and $3,000. But when it comes to jewelry, McCain far outshone Bush, wearing four-strand pearl necklaces valued at $11,000 to $25,000 and a stunning pair of three-carat diamond earnings with an appraised value of $280,000.

The article focuses on the lavish and expensive style McCain openly exhibits time and time again during public appearances, and compares it to that of Michelle Obama's. You'll recall that the McCain team has labeled Barack Obama as an arugula-eating elitist. Following that assertion, team Obama picked up on the fact that Senator McCain did not know how many homes he owns (We later found out it was 8). The article questions whether Cindy McCain's expensive taste and lifestyle comes off as hypocritical, and if it damages the Republican's claim that they are more in touch with average Americans.

In a June interview with Vogue magazine, McCain said that she preferred suits made by the German designer Escada, which run around $3,000. She went on to say that if she became first lady, she would consider switching to American designer Carolina Herrera, whose suits go for roughly the same price.

At the same time, Obama also won rave reviews for the blue dress she wore the night of her speech during the Democratic convention. but unlike McCain's designer frock, Obama's was designed by a lesser known designer Obama has long been a fan of. Maria Pinto, a former Geoffrey Beene assistant was been a favorite of Michelle Obama's for a long time, and has designed many of the suits she's worn along the campaign trail. One dress worn during a stump in June was valued at around $900. (A hefty price most working class women would not be able to afford either.)

But despite attracting tabloid fodder, how relevant is the issue? Does the American voter really care about how much money first ladies spend on their wardrobes. Looking back through history, and reviewing former and hopeful first ladies, the answer is: not really.

First off, expensive taste has applied to both parties. The most famous first lady that comes to mind is Jackie Kennedy. American men wanted to be with her, while women, wanted to BE her -- talk like her, travel like her, decorate like her, and yes… DRESS like Jackie O.

She transformed the White House from the drab Eisenhower style, to the classiest residence in the world. She introduced the world to Camelot and its expensive closet, which included frocks from some of the world's most elite designers: Oleg Cassini, Herbert de Givenchy, Christian Dior and Pierre Cardin. We later found out that her lavish spending, while drawing the awe and admiration of millions, also drew the ire of her husband, who repeatedly warned her that her privileged lifestyle could alienate her from her adoring public.

And Jackie wasn’t the only one. Nancy Reagan also had a penchant for expensive clothes and jewelry. Her inaugural gown was valued at $25,000.

And how about Teresa Heinz Kerry, whose estimated net worth is five times that of Cindy McCain's? She is constantly seen in designer suits, is said to be a slave to cashmere, and has her own private plane.

Vanity Fair picks up on McCain's three-carat diamond earrings, but when it comes to diamond studs, Nancy Pelosi doesn't hide her Tahitian pearl necklaces or diamond earrings when speaking about Americans losing their jobs in a weak economy.

Let's face it, whether we like it or not, most presidential hopefuls, their wives, and even high-ranking politicians, can afford things that the average American cannot. And that notion seems to have been accepted by the general public. In fact, there seems to be more criticism and attention drawn to women with a questionable sense of fashion (think Barbara Bush, Hillary Clinton), than those with an expensive one.

As popular women's apparel line Alice + Olivia owner and designer Stacey Bendet told me, "I think the first lady should look first class. I love fabulous earrings...I don't want to stare at a first lady in a frumpy suit. She represents our country and should be a style inspiration."

Selling that point to the general public (and media) may be a little more difficult however, when the nation faces its highest unemployment rate in five years.

September 5, 2008 | Permalink | User Comments (410)

User Comments

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by the way, if the mccains were covorting with terrorists, criminals and racist preachers she wouldn't have even been given the chance to stand up there and support her husband...john mccain would have been forced to give up his nomination! something for all the narrow minded democrats to think about!

Posted by: lolomcq | Sep 5, 2008 2:41:32 PM

this lady is an idiot. Three carat diamonds are not $140,000 each. If you go to any real jeweler you can find the highest quality diamonds for $30-40k each. While I agree Cindy has great taste, a lot of money, there is NO REASON to exaggerate the amount of her outfit other than to make her out as an evil, rich lady. This she's and Obama supporter???

Posted by: Russ Huber | Sep 5, 2008 2:41:54 PM

If I had the money Cindy has I would flaunt it too. There is nothing wrong with how much she spends and what she spends it on. People need to get a life. The same goes for Michelle, there is nothing wrong with what these ladies wear. I want to know is what can their husbands do for our country.

Posted by: get real | Sep 5, 2008 2:42:17 PM

So much for Pat Nixon's plain Republican cloth coat.

Posted by: Jenny Rome Ga | Sep 5, 2008 2:42:17 PM

Mrs. McCain--an heiress--is flaunting her wealth in such a way that really frustrates me.

I'm 30 and I work hard at my job. Mrs. McCain is wearing jewelry that is more valuable--dollar wise--than the last 8 years of my working life...combined.

I hope my fellow blue-collar workers are as annoyed by this as I am.

Posted by: John | Sep 5, 2008 2:42:55 PM

People are seeking a way to pay for their bills and forclosure homes but McCain wife dress was valued at over $300,000. That's nearly $100,000 more than the median price of a U.S. home today. Now who is an elitist? Obama or McCain and his wife. America please decide.

Posted by: Mr. B | Sep 5, 2008 2:43:09 PM

No one has to be reminded that the elitist women of politics can have what they want, designer clothes, and jewels. But in these times of economic hardship for most Americans they do not have to flaunt it so much. So what if they look a little frumpy.... The average American woman is doing good to buy something from an ordinary retailer much less a designer. Leave the 3 carats and designer dresses at home and at least look like you care about average Americans.

Posted by: alice Stephens | Sep 5, 2008 2:43:56 PM

You know, I am a life-long liberal and I plan on voting for Obama, but this report is absolutely absurd and has nothing to do with the issues at hand. She has money and she dresses nice. BFD.

Posted by: Seattle | Sep 5, 2008 2:44:11 PM

Wow - you would think journalists have better things to report on (say hurricanes or the actual messages both parties are trying to deliver)rather than the price of someone's outfit. Is this the worst thing you can dig up on Cindy McCain? And PS - if you are going to compare apples to apples, let's see what Ms. Obama has in her jewelry box. I'm sure her hefty salary from the hospital she was a spokesperson for allowed her some nice trinkets too. Enough with this nonsense!

Posted by: JJ | Sep 5, 2008 2:44:46 PM

I have a problem with hypocrisy. I don't have a problem with McCain wearing expensive clothes, but when the campaign where those people have $500 shoes, 8 hourses and $300.000 outfits then wants to lable anyone else as an elitist I think that they are hypocrites.

Posted by: citizen | Sep 5, 2008 2:45:54 PM

Yeah, ya know, if I wasn't busy paying for gas, food and other such trivialities, I could spend recklessly, too! There's just something I do not like about this woman; and I like her husband even less.

Posted by: DJ | Sep 5, 2008 2:47:29 PM

Russ the lady is not an idiot because of the diamonds exaggerated or not. She is an idiot because she remains Sarah Palin has foreign policy experience because Alaska is close to Russia!! Hope she and McCain don't win cause between his inabilty to read a map and her inexperiencein their zeal to blow up Russia and force them out of Georgia they will Carpet bomb Atlanta.

Posted by: Jenny Rome Ga | Sep 5, 2008 2:48:00 PM

Carolina Herrera is venezuelan not american.

Posted by: JULIE | Sep 5, 2008 2:48:23 PM

I love the suit! I has great potential!
It can be used during Louisiana
Hurricanes. Heck with those neck
levees, it could hold back biblical
portioned floods.

Posted by: spacerook1 | Sep 5, 2008 2:49:23 PM

Cindy wears what she can afford - is that a problem?

Posted by: brigitte | Sep 5, 2008 2:50:32 PM

So, Cindy McCain can wear a 313K outfit and they're intouch with everyday Americans and the Obama's are the elitists for going to Harvard. If I may borrow a line from ABC's John Stossel. Give me a break!

Posted by: Joey | Sep 5, 2008 2:51:07 PM

Who cares? One could debate how money would be better spent, i.e. feeding the world's poor, clothing the homeless, providing surgeries for cleft palate children, but this has nothing to do with the election. A case can be made that the Obamas and McCains, and for that matter every other living politician in Washington and his/her spouse, spends way too much on clothing, suits, luxuries. $300,000 for an outfit is extravagant but who's to say she even paid for it? Maybe it was 'on loan', or a gift from the designer. Come on ABC, report real news, not this garbage. What's next, what brand of toothpaste each candidate uses? Whether Barack gets his teeth whitened (which he must; those suckers gleam!)?

Posted by: Dipper Duck | Sep 5, 2008 2:51:14 PM

Boy you people need to stop whinning, especially you so call reporters(hint) B.G. She is rich and wants to look good, she has done alot for many. What would you do if you had money? Why don't you talk about all the rich movie stars that spend their money on useless things. But no she is a Republican so attack her. Just like this so call reporter Brian on the money that goes into the Convention of course it comes out when they are having their convention, but not the Democrat convention. What bias I am glad you are all being expose for what you all are. I am not watching you all anymore.

Posted by: Stopwhinning | Sep 5, 2008 2:51:25 PM

I'm a democrat, but I really like Cindy McCain AND her style! She always looks fabulous. Although conscience would never allow me to vote for McCain, I do like the fact that Cindy and Pitbull do not share all the same values. Pitbull looks, thinks and acts like someone living in the 1950's. Cindy is much more "with it."

Posted by: Maddie | Sep 5, 2008 2:51:28 PM

You do know that ABC is owned by Disney –a Republican slanted company? How the heck can some of you accuse ABC of being “left wing”. I love it when people start accusing media outlets as being "left wing". The latest buzz word for the failures of the American Public Education system.

Go to fox.com, listen to Fox Radio, and I am sure that you can partake in meaningful discussions on trailer park fashion and designers of the Wal-Mart line of attire.

Posted by: Profit Ganda | Sep 5, 2008 2:51:46 PM

I don't give a fig what any of them wear but PLEASE don't make it out like you are so down to earth, can understand what most American's are going through during these tough times, say that you can relate to the "common" folk AND THEN wear a dress that cost over $300K, McCain and his wife keep SHOWING over and over again that they haven't got a clue, it's extremely insulting. There is a huge difference between class and having money, Cindy McCain has money NO CLASS.

Posted by: AttitudeOfGratitude | Sep 5, 2008 2:52:00 PM

OK. So she dresses in extremely expensive clothes. She has the money and it's been earned and inherited from a thriving beer distribution company. I think that's fine, BUT the McCain crew should throw mud at Obama for having money either. It's hypocritical and tacky. From where I'm sitting, the McCain empire is far more elitist than the Obama clan. Now, let's get to the real issues: economy, Iraq, etc.

Posted by: Deb | Sep 5, 2008 2:52:36 PM

Sam:

Pretty expensive don't you think. No reality to us poor working folks.

Posted by: Sam | Sep 5, 2008 2:53:48 PM

TYPO:::

I think that's fine, BUT the McCain crew should NOT throw mud at Obama for having money either.

Posted by: Deb | Sep 5, 2008 2:54:05 PM

Katia- Well said! Bravo! If you want to show that you relate to the common man you shouldnt parade such wealth around. It reminds me of Marie Antoinette. "Let them eat cake!!"

Posted by: JJ | Sep 5, 2008 2:54:18 PM

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