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Starbucks' Latest Drip
September 04, 2008 4:38 PM
ABC News' Charles Herman reports: This week’s drip in the Starbucks story is breakfast.
Earlier this year, it was bye-bye breakfast sandwiches. You overpower the smell of coffee in the store!
(Personally, I was kind of partial to the spinach, tomato, feta and egg wrap, when it wasn’t cooked to the point of tongue-scorching hot. But then again, I started ordering that wrap after I learned it has so few calories. Thank you Mayor Bloomberg for scaring me into realizing how many calories there are in a blueberry muffin!)
Anyway, the sandwiches were saved and new breakfast items have been added to appeal to health-conscious consumers who want fast food, but want it healthy. Selections range from oatmeal with different calorie toppings (50 for brown sugar or 100 for fruits or 100 for nuts) to a 100% whole grain breakfast pastry with fiber, fruit and Omega-3, oh my.
And as USA Today reported last week, what’s good for Starbucks CEO Howard Schultz, is good for the rest of us too! If he has to eat healthy, so will you!
With traffic down and sales off as consumers have stopped splurging on pricey coffee, worried about their finances in today’s economy, Starbucks has been grinding out one initiative after another to keep the coffee drinkers coming back in and spending more.
One analyst calculated the sandwiches equaled about $35,000 in sales per store per year. So with the company’s stock down around 40% from a year ago, the company can’t drop anything that rings up more sales.
September 4, 2008 | Permalink | User Comments (2)
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Starbucks will survive because there are people who HAVE to have their coffee...BDavis for sundaycosmetics.com
Posted by: BDavis | Sep 5, 2008 4:57:33 PM
I like Starbucks, but customer service has gone to the grind. I can order the same thing every time and it never is the same as we order. Why do people order drinks with no foam??? Cux we spend 3 bucks for 3/4 cup foam and no coffee, more profit for Starbucks, it tics me off, so we invested in a neighborhood latte machine and buy bulk beans and 40 of us are very happy in our little community hall.
Posted by: mikey stoltz | Sep 6, 2008 12:29:50 PM
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