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Bailout Plan: A Failure to Communicate

October 01, 2008 11:32 AM

Stark ABC News’ Betsy Stark reports: Is what we have here a failure to communicate?

Beyond the populist outrage and political self-interest that sank the House vote, some are making the argument that the administration just hasn't done a very effective sales job persuading Main Street America that it has skin in this game.

Sure, there are small businesses and consumers that are feeling the pinch of tighter lending, and lots of people are going to get their quarterly 401(k) statements and see that the value of their nest eggs has dropped some more, but what Treasury Secretary Henry Paulson and Fed Chairman Ben Bernanke were pitching was Apocalypse Now. And that moment --thankfully-- has not arrived.

Nm_nyse_081001_main Public relations professionals, including Stan Collender of Qorvis Communications on TalkingPointsMemo.com, say this has been a bungled effort from a PR point of view: "From a communications perspective, this has been done about as wrong as is possible. There have been no credible spokespeople, the messages about the plan have been wrong or incomplete, the plan's supporters failed to understand the different audiences that had to be reached, and few people validated the claim that the plan was needed…"

It hasn't helped, as others have noted many times, that the Treasury secretary, the chief salesman (widely revered right now for his deep understanding of financial markets), is a former Wall Street titan. Some have suggested his experience as former CEO of Goldman Sachs has made him unduly sympathetic to the interests of investment bankers over ordinary homeowners and depositors. Whatever the reality is, the perception is a problem.

And then there's mind-numbing complexity of it all. Finance professionals have confessed that they didn't really understand some of the arcane products their firms were selling before it all went wrong, so how are regular folks, who may not be investors at all, supposed to wrap their heads around the risks to them of soaring LIBOR rates? LIBOR? No wonder they're suspicious.

Economist Jared Bernstein of the Economic Policy Institute told me earlier this week he had wondered if maybe there was some "fear mongering" going on here. P.S.: He now believes the scary pictures Bernanke and Paulson have been painting. But he has a Ph.D.

October 1, 2008 | Permalink | User Comments (136)

User Comments

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They have not failed to communicate the seriousness of this 'situation'. I understand it quite well.

I also understand that this is our problem not the problem of future generations of Americans. Time to do the right thing. We either allow this to fix itself or make it worse for future Americans. Throwing money at it will not fix it but will make it worse.

Are YOU willing to step up and take what is comming.

Or would you rather pass it on to your grandchildren so their future will be ruined.

America will survive this... I have faith in that.

Posted by: Eugene Surratt | Oct 1, 2008 11:40:59 AM

"(L)ots of people are going to get their quarterly 401(k) statements and see that the value of their nest eggs has dropped some more."

Now there is an understatment. There are going to be a lot of very frightened people when those statements start showing up in the mailbox next week.

Posted by: Mortimer Snerd | Oct 1, 2008 11:44:03 AM

We the people want NO MORE BAILOUTS OFFERED or DISCUSSED PERIOD --- ITS TIME TO CLEANSE THE SYSTEM --- if Congress does not listen --- YOU will be voted out ---- we have already spent 900 Billion Dollars in bailouts and infusions that has done nothing but allowed the rich to get richer--- we will not bow to economic servitude, to economic slavery ever again ------ do bad business then its bankruptcy ---- not the bailout line---------- These companies need to be told to stand on their own -- Sorry but that's what happens to us ------- good business decisions would allow success -------- bad business decisions will lead to failure ---- NO MORE BAILOUTS PERIOD -- WE ARE PREPARED FOR WHAT IS NEXT -- WE DONT WANT ANY CREDIT -- WE WILL PAY CASH -- WE WILL NOT BAILOUT FORIEGN COMPANIES EVER -- FIRE THE FEDERAL RESERVE!!!!

Posted by: Anderson | Oct 1, 2008 11:45:40 AM

I looked over the bill. It is as pork laden as all their efforts at law-making. There are protections for Puerto Rican rum, children's wooden arrows and movie productions written in and something called the Domenici-Wellstone mental health center. If this bailout is so urgent, why is this stuff inserted into the bill? Greed, that's why.

Posted by: huerfano | Oct 1, 2008 11:49:46 AM

NO BAILOUT--- VOTENOBAILOUT.ORG

Email CNN, CNBC, MSNBC, FOXNEWS

Tell them, as a matter of fact, WE DO GET IT!

NO BAILOUT!

Posted by: jay | Oct 1, 2008 11:55:13 AM

Let the chips fall where they may. We have a free economy that needs to be free to correct itself when need be. An era of reckless lending and borrowing needed to end and it's ending with a crash. So be it.

Posted by: Zinglesoff | Oct 1, 2008 11:55:55 AM

The banks will not work with the homeowner to help them save there homes why should the public care about the banks failing. I hope they contunue to fail, they can work out the loans or live without a job. Since so many americans are homeless because of the Banks let them Die out!

Posted by: IRQ | Oct 1, 2008 11:57:00 AM

I understand this will be passed on to my children and my children's children...

I understand perfectly well that THIS GENERATION will be taxing (without representation) future generations.

It ends with US.

NO TO THE BAILOUT. I will not steal the future to prevent pain for myself!

Posted by: Lisa N | Oct 1, 2008 11:58:11 AM

I hope our congressional leaders & their aids read these posts. We will NOT vote for you in November who support the bailout!

Let the financial markets take their lumps. We chose to pay the price now and not pass it onto our children. Better to car pool & eat beans now than morgage their future.

Posted by: 4californiagirl | Oct 1, 2008 12:00:55 PM

Well, it is beginning to be sold correctly now. I don't know how many TV interviews I've seen in the last 24 hours with small business owners who have had open lines of credit for years, who are now shutting down outlets or the whole business (and laying off employees) because they can't get their usual lines of credit. These aren't deadbeats. They are folks like farmers (come spring) who need money for seed and fertilizer and your local spas, auto dealers, candy stores, pizza houses and the like who need credit to keep going and who pay back their debts regularly and on time. This is just the tip of the iceberg, folks. The House Neocons have created a fine how do you do. Our 401K dropped several thousand dollars in one day, and that's just the beginning. The "deregulate at all costs" and "don't enforce any regulation" folks like Bush-Cheney, McCain-Gramm and the House Reublican neocons have gotten us in a fine fix. For the sake of the main street ordinary people they haven't cared about before, they should vote to help get us out.

Posted by: JAB | Oct 1, 2008 12:00:59 PM

You and the rest of the media have done a horrible job explaining it as well!

Posted by: Jeff | Oct 1, 2008 12:01:27 PM

What are they trying to "SELL" me???

Higher taxes for me and my children?

Oh, they're selling it alright.

I'm just not buying it!!

NO to the "rescue".

Posted by: HAHA | Oct 1, 2008 12:02:54 PM

US senators & congressmen - what part of "NO Bailout" do you not understand?

Posted by: 4califroniafirl | Oct 1, 2008 12:03:33 PM

I suppose this is how corrupt leaders got to label abortion "choice" and that's how abortion got sold to the American people.

Stop with the mind-wording America and call it what it is. The bailout is Government socialism covering up for greedy crooked lenders and mortgage co's.

Posted by: sj | Oct 1, 2008 12:04:02 PM

I'm "buying" debt?

Why on earth would I do that?

Do not use my tax money to bailout a bank.

Posted by: NOBAILOUT | Oct 1, 2008 12:04:40 PM

People- email your representatives.

Email the media.

Email your friends.

We the people- need to check our leadership.

No taxation without representation... I remember that from history class.

Posted by: reality check | Oct 1, 2008 12:07:15 PM

We just locked in our $15,000 Home Equity Line of Credit at 6% for 50 bucks. So much for credit drying up.

Posted by: commenter123 | Oct 1, 2008 12:08:37 PM

Checked my 401K online and I have lost only about 8% during this quarter but I have also bought more shares at a lower price this quarter. My home has probably depreciated about 10% over this time last year but then again it was probably up about 50% since I purchased it in 2001. I'm not selling my house so I do not care. If I lose my job; I'll find another one! I am main street and I do understand what this means if they do not pass this theft bill. Maybe some of the companies that need to go bankrupt will go bankrupt. Do not tell me that I do not understand! Everyone has been distracted by the $700 billion and little was mentioned about the $25 billion loan to the automakers. Why are we bailing out GM when they pay their CEO $15 million a year and it hasnt made a profit in years?

Posted by: Mr. Drysdale | Oct 1, 2008 12:08:43 PM

All those advocating a self regulating approach without the intervention of Government may have not considered that one os the effects to these financial instituions going belly-up may be a tightening of credit based lending, in particularly for automobile purchases using loans.

Posted by: Sarcasm | Oct 1, 2008 12:08:52 PM

Guess what if you kill the dollar by printing money you kill our 401k's anyway because the value of the money will be worthless.

Let's really get at the heart of the problem. How about America take back it's ownership of its own money supply. Look at how much interest the central banks take for loaning us this money to prop up our system. The whole thing is built on credit. I want a monetary system built on hard assets. Let's hold out people the FED is on the ropes, we can plant gardens we can hunt, we can bring this revolution to their marble thrones peacefully and responsibly!

Posted by: End The FED | Oct 1, 2008 12:09:26 PM

This new face of a Rescue Plan is nonsense. Golden "Parashute's" are for Bailing Out correct?
Keep watching the Votes in the Senate as I will be doing. As an Independant Voter I plan on Voting against the majority who Votes YEA to this plan.

Posted by: txpatriot4us | Oct 1, 2008 12:09:38 PM

They explained it just as it is... why put lipstick on this pork? OH that's right, to confuse and frighten the lil' sheep of America into giving the CONgress and Fall Street endlessly fat checks.

And let's not forget the foreign investors.

We understand perfectly... CONgress and Wall Street is showing us perfectly, they don't care for US, they only care about THEM.

NO BAIL SEND 'EM TO JAIL!

Throwing money at this won't help.

Buying crapsandwiches won't help!

It's going to be a bumpy ride, let THEM take it with us.

Posted by: Lizzie | Oct 1, 2008 12:10:08 PM

End The FED: AMEN!!!

Posted by: Jane | Oct 1, 2008 12:16:38 PM

The sub prime seeds began back when Carter signed in law lowering mortgage qualification requirements, further exacerbated by Clinton broadening credit risks and finally completed by Bush's removal of proper check and balances (pretty much covers the it). You can't fix a 20 year systemic problem with a "simple" bailout vote.

Poor credit principles with no "risk" or accountability are the problem. If the "wise" financiers now admit that they didn't fully understand their bad investments, do you believe that the governement should buy those bad investments and expect us to believe they will make good on turning them around? Are we really that stupid?

NO BAILOUT. Pay the price of poor choices. Isn't that what we try to teach our kids, ...uh - the future leaders of our country? Ever heard the phrase "learn by example". You think our kids are not watching? Those of us that have kids know better. We better walk the walk.

Posted by: 4californiagirl | Oct 1, 2008 12:18:54 PM

I agree with the above comements, and would take it a step further:

The "selling point" is that banks aren't lending money freely, and that is slowing our economy, primarily because consumers and companies can't borrow short-term to pay bills. Well, there's your problem. Allowing this bill to pass and BRIBING the banks to start loaning again, which is really what we're doing, only puts a bandage on the problem. House: VOTE NO on this bailout, and come back with a bill that addresses our national credit addiction. That would be worth paying for, because it actually addresses the problem.

COME NOVEMBER, VOTE OUT ANYBODY WHO BACKS THIS BAILOUT.

(side note: isn't it great how the public now agrees with Ron Paul after marginalizing these very concepts for his entire campaign?)

Posted by: jeremy | Oct 1, 2008 12:19:41 PM

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