The presidential campaign of former Sen. John Edwards, D-NC, has launched a new TV ad in Iowa called "Heroes."
Watch it HERE.
In the 60-second spot, Edwards says, "if you're looking for heroes, don't look to me. Don't look to Elizabeth. We have support. We have health care. We have the American people behind us. Look to them. They are the ones who we speak for. They are the ones that we stand up for."
Edwards says his campaign is about fighting for working people.
"It is time for our party, the Democratic Party, to show a little backbone, to have a little guts, to stand up for working men and women. If we are not their voice, they will never have a voice."
The images of the "heroes" are: white man farmer, white woman in front of house, white waitress pours coffee for white woman, white mom kisses white son, white farmer couple, white woman in hospital scrubs helping white patient, Elizabeth Edwards hugging white cancer survivor (I think?), white man by door, white men working on tractor, white woman, white man sitting on tractor, white man with moustache.
I'm not one to watch an ad with an abacus counting off minorities, and I realize this is an ad aimed at Iowa. But it seemed a little odd to me, frankly, for a 60-second (that's long) ad targeted at Democratic primary voters focused on "the American people" to not have one single person of color.
Every image in ads such as these is selected carefully; you may recall the "DemocRATS" moment in a Bush ad in 2000. It was tough to find a campaign image of then-Gov. Bush back then where he wasn't surrounded with little black children -- his attempt to paint himself as a compassionate conservative.
And this comes on the heels of some Edwards language on electability that has been interesting, to say the least.
So … what gives? I have a call into the Edwards campaign, and will let you know what they say.