Tomorrow in Iowa, New Hampshire, and South Carolina, former Arkansas Governor Mike Huckabee launches a new TV ad called "What Really Matters.”
Watch it HERE.
With "Silent Night" strumming as soothing background music, Huckabee tells voters he doesn't blame them if they're "worn out" from all the political ads.
As the camera pans to reveal a Christmas tree behind him, the former Baptist minister says that at this time of year "what really matters is the celebration of the birth of Christ and being with our family and our friends."
I cannot remember a presidential candidate ever invoking Christ in a TV ad before.
Then-Gov. George W. Bush famously responded, when asked his favorite "political philosopher" in a December 1999 debate during the GOP primaries, "Christ, because he changed my heart."
The moderator responded, "I think the viewer would like to know more on how he's changed your heart."
"Well, if they don't know, it's going to be hard to explain," Bush said. "When you turn your heart and your life over to Christ, when you accept Christ as the savior, it changes your heart. It changes your life. And that's what happened to me."
But that was an answer to a question -- not a TV ad.
What do you think? I suspect discussing the true meaning of Christmas will be very popular among certain members of the Republican electorate -- it's really no more revolutionary than what Linus says in "Merry Christmas, Charlie Brown."
But religion and politics can be dicey.