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Clinton: More Slogans than Madison Avenue

February 15, 2008 10:34 AM

Every time I blink the campaign of Sen. Hillary Clinton, D-NY, has switched slogans. In come a new set of placards and banners, out with the old.

The latest is: "She is in the solutions business."

This follows the placards, stickers, and banners reading:

Solutions for America

Hillary, Smart Choice

Big Challenges, Real Solutions: Time to Pick a President (that one really rolls off the tongue, doesn't it?)

Renewing the Promise of America

Ready for Change, Ready to Lead

Working for Change, Working for You

The Change We Need

Turn Up the Heat; Turn America Around   

The Hillary I Know

Let the Conversation Begin

In It To Win It

That’s 12, by my count -- more than one new slogan a month. (And you wonder why Clinton campaign officials are fighting about whether the campaign has bad messaging?)

Obviously some of these are the names of tours for specific periods of the campaign -- "Let the conversation begin," for instance. But others are more general. And boy, does it seem to illustrate a campaign that can't decide on one clear, coherent theme.

What slogan would you suggest?

"Takes a licking but keeps on ticking," leaps to mind, given her tenaciousness. (And it's available.)

But I'm sure you guys and gals have better ideas….

-- jpt

February 15, 2008 | Permalink | Share | User Comments (51)

User Comments

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and Obama wouldnt,, cheese people,, Obama just plagerises his speaches,, uses other peoples words to seek a vote,, F for no real passion for an issue,,,,, but voters see stars and aws,, wake up,, plagerism is given an f in college so presidency its an A,,,

Posted by: vime | Feb 17, 2008 7:00:57 PM

End Misogyny - Vote Hillary!

Defeat the Misogynist Press! Vote Hillary!

Just Do It Right! Don't Just Hope It's Right! Vote Hillary!

Substance over vapor! Vote Hillary!

Women Jump Higher! Vote Hillary!

Don't Understimate the Power of Estrogen!

Still Searching for A Smart Man!

Women Who Behave Rarely Make History! Vote Hillary!

Posted by: AmazonTraveler | Feb 16, 2008 3:09:02 PM

Clinton's slogan should be: "Woe is me, woe is me, can't anyone help me out of this mess I'm in"?
Clinton might as well pack it up and go home, because the majority of the American voters don't want that woman in the Oval Office, w/ all of her evil & sleaze baggage!!

Posted by: Rushay | Feb 16, 2008 12:09:01 PM

Chris Matthews claims this is her new slogan:
"Don't Get Your Hopes Up"

Posted by: Tom J | Feb 16, 2008 1:00:50 AM

"Always the ad, never the message"?
How about:
"It's the pilot, not the plane."

Or instead of "Where's Waldo?":
"Where's Hillary's voice?"

Or perhaps more of a visual. Remember the film "Say Anything..." where John Cusak will do anything to get back with his valedictorian girlfriend? He also claims kick-boxing is the sport of the future. Thinking of Hillary holding up boxing gloves....

Posted by: Tom J | Feb 16, 2008 12:42:14 AM

Mine: "Whine not me?"

My wife's: "I am woman; hear me whine."

Posted by: wohesq | Feb 16, 2008 12:25:35 AM

You forgot one of her slogans:
"Make History"

It's been on her web site for a while. Lots of obvious problems with that slogan.

Posted by: Catlanta | Feb 15, 2008 11:32:01 PM

Vic:

As Commander in Chief, as the Leader of this country would she not have to speak to the Russians? Can she do that?

Or will she just wear Margaret Thatcher
Blue and pretend she can be a statesman?

There have been some awesome woman leaders in the world. She is just not at their level.

Posted by: JB | Feb 15, 2008 10:53:50 PM

change is not good or bad.what you call good change, may be bad for me. wake up

Posted by: bill mccook | Feb 15, 2008 9:25:02 PM

Obama is a cartoon character who is being forced down our throats by the media - we know nothing about his background, stating his middle name is cause for a demand for appology. No one in the media talks about his first cousin who is the guy who ran for president from Kenya and was defeated in the elections and his protests caused violent outbreak of clashes between rival tribes last month(see BBC reports on this), no one talks about the fact that his mother married two moslem men and moved to Indonesia, a moslem country, and Obama was partially educated in moslem schools. There is nothing wrong with any of these - what is wrong is twisting the facts and selling us a story they think is more appealing to voters.

Posted by: John | Feb 15, 2008 9:08:00 PM

This just illustrates how Hillary is the TRUE candidate of change.

Posted by: Dave | Feb 15, 2008 6:43:11 PM

Soon we can get to the point where Hillary starts calling her campaign a 'cause'....

Posted by: Mark from NY | Feb 15, 2008 4:48:50 PM

I like Obama's slogans since they've been the same since the beginning, and guess what they work.

Change we can believe in.

Not only does it put the word Change front and center in bold print, but the "we can believe in" part hits Hillary right where it hurts. Her version of change isn't believable, it's a cold, calculated, poll tested, Penn approved message that keeps changing.

Change we can believe in.

It's the same message he's had when he's up and when he's down.

Posted by: Mark from NY | Feb 15, 2008 4:45:38 PM

HILLARY! ---- NOT HYPE!

Posted by: Catherine | Feb 15, 2008 1:40:36 PM

CHANGE with Hillary and HOPE for the best!

:-)

Oh, come on, it's Friday :-)

Take good care of yourselves this weekend, folks :-)

Posted by: DanielK | Feb 15, 2008 1:07:43 PM

I have some suggestions:

1. "I Will Be Anyone You Want Me to Be"

2. "[Fill in the blank] Will Be My 1,999,999,999 NUMBER ONE THING to Do on Day One"

3. "I Do NOT Plan to Enforse My MANDATED Health Care Plan"

Posted by: New Phrases Same Old Philosophies | Feb 15, 2008 1:02:15 PM

JB posted:

In a comment about Hillary, Vladimir Putin said it best: " At a minimum a head of state should have a head."

And like Putin's comments matter? Here's a guy who will take us out in a minute. Disgusting to give credence to a Russian leader for his comment about an American candidate.

Posted by: Vic | Feb 15, 2008 12:24:52 PM

MSNBC has exhibited a pattern of inappropriate comments and media biases toward Ms. Clinton and her campaign. She has stated, she is a mom first and a candidate 2nd. These are qualities I would think most people would admire??

Posted by: billy j | Feb 15, 2008 12:20:04 PM

How can anyone complain about media bias against Hillary? Anytime she hears something she doesn't like she calls up the head of the network and complains! Next thing you know she's the best thing since sliced bread. Now they are all afraid to say something negative about her. If she becomes the next President we might as well live in Venezuela-so much for the First Amendment!

Posted by: Janet | Feb 15, 2008 12:16:23 PM

latasha, Obama is not what this country needs right now. Perhaps in 8 years after Hillary stabilizes the economy, restores our reputation across the world and heals the divisions within the United States. Then, perhaps, at a time of peace and stability, Obama would have my complete and unfettered support.

Posted by: billy j roderick | Feb 15, 2008 12:13:40 PM

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