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Jake Tapper is ABC News' Senior National Correspondent based in the network's Washington bureau. He writes about politics and popular culture and covers a range of national stories.
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Hitting the Airwaves
February 04, 2008 8:34 AM
"The world as it is, is not the world as it has to be," Sen. Barack Obama, D-Illinois, said in a TV ad that aired in some key markets during the Super Bowl last night. (Watch it HERE)
All part of the more than $100 million that's been spent on TV ads so far.
We took a look at this last night on World News (Watch HERE)
Some other features of the air war, courtesy of the University of Wisconsin Advertising Project:
* Mitt Romney was the No. 1 advertiser in both parties -- 35,000 ads -- and spent as much as all of his GOP opponents combined - and almost four times as much as John McCain in Florida
* Barack Obama led the Democratic pack with almost 30,000 ads, worth almost $23 million; Hillary Clinton aired more than 25,500 ads, worth well over $18 million.
* Republican ads featured the issues of taxes, defense (including Iraq, veterans and terrorism), abortion and immigration
* Democrats all led with health care - followed by economic issues (housing, poverty and jobs)
* Who did the talking? Barack Obama narrated nearly 83% of his own TV ads, while Hillary Clinton narrated fewer than half (43 percent) of hers.
* McCain used images of the American flag more than any other leading candidate, with 77% of his TV ads displaying the Stars and Stripes…compared with 40% of Obama's and 33% of Clinton's.
* Despite the stakes and the negative tenor, 90% of nearly all candidates' ads were judged "positive," with only 10% determined to be "contrast" in nature and none "negative," save for Mike Huckabee's famously pulled pure attack ad against Romney, which aired 11 times in Iowa. (Remember that?)
Do these ads work on you?
- jpt
February 4, 2008 | Permalink | User Comments (11)
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I enjoyed the Coke commercial about the Thanksgiving Parade balloons much more than any of these political ads!
Posted by: chuck | Feb 5, 2008 9:58:31 AM
What is he going to do turn America into Chicago slums or worse yet Kenya. Thats CHANGE.
Posted by: j0hn edwa | Feb 4, 2008 3:38:01 PM
jacksmith - also people are dying in this country because they are being murdered by criminals the Lkibs like Obama and Hilary do not want to punish and accidents.
America has the 2nd highest life span in the world the highest cure rate for breast cancer and other cancers!
So get over it!
Posted by: spock | Feb 4, 2008 2:24:34 PM
Bottom Line:
Like all of you. I know that health care is the most critical, and important issue facing the American people. Now, and in the coming elections. And like the vast majority of the American people, I want HR 676 (Medicare For All) passed into law NOW! "Single payer, Tax Supported, Not For Profit, True Universal Health Care" free for all as a right. Like every other developed country in the world has.
“HR 676:
For church goers: less money to insur. companies and more to the church- lots more.
Srs on Medicare: save way over $100/wk. Because no more medigap, long term care & dental insur. needed. No more drug bills.”
But if we the American people fail to bring enough pressure on our current politicians to get HR 676 passed into law before the elections. We will have to identify, and replace all the politicians standing in the way of passage of HR 676. And, I think the best first place to start is with the politicians that blocked the bipartisan SCHIP bills for the kids. Passed by congress twice.
But what about the President. It was Bush after all that blocked the bipartisan SCHIP bill passed by congress to assure more health coverage for Americas kids. So which of the presidential hopefuls do I think will be most supportive of implementing the demand of the majority of the American people to have HR 676 (Medicare For All) passed into law immediately!
We have some very fine presidential candidates who would make good presidents. But none of the top Presidential candidates directly support HR 676, the only true Universal Health Care plan. So I am supporting Hillary Clinton. She is the only top candidate that has ever actually fought for universal health care before.
I have enormous admiration, and respect for Hillary Clinton. She fought a pitched battle against overwhelming odds back in 1993. To prevent this disastrous health care crisis that is now devastating the American people, and America. She fought so hard for the American people that she risk almost completely destroying her husbands presidency. I haven't forgotten her heroic effort. If any Presidential hopeful for universal health care deserves my support, it's her.
Also, if we the American people fail to bring enough pressure on our government to give us HR 676 which we all so desperately need NOW! Then we will need the most skilled politician we can get on our side to broker the best health care plan for the American people that we can get. Though it will be less than we need, and less than we deserve. The politician I think to best do this is Hillary Clinton. The Clinton's are probably the most skilled politicians in American history.
The insurance industry, and medical industry that has been ripping you off, and killing you has given Hillary Clinton so much money because they fear her. They have also given Barack Obama so much money because they fear Hillary Clinton. They think they can manipulate Barack Obama against the best interest of the American people better than they can manipulate Hillary Clinton. There is no race issue with Hillary Clinton. The Clinton's are the poster family for how African Americans want white people to be towards African Americans.
As always, African Americans are suffering, and dieing in this health care crisis at a much higher rate than any other group in America. The last time there was any significant drop in the African American death rate was when Bill Clinton was president.
My fellow Americans, you are dieing needlessly at an astounding rate. In higher numbers than any other people in the developed world. Rich, and poor a like. Insured, and uninsured. Men, women, children, and babies. And we the American people must stop it. And fix it NOW! Keep Fighting!!! Never! give up hope. There are millions of lives at stake. Bless you all... You are doing great!
Posted by: jacksmith | Feb 4, 2008 12:27:39 PM
Ahh! All these commercials and ads seem to do nothing! I mean does anyone know where Obama stands or what he means by change? NO. Does anyone know where McCain stands that is different then before? NO!
Unfortunately Both Obama and McCain are being given free passes by the mainstream liberal media! They want a Obama vs McCain match-up and the American People are falling for it!
Obama is by far the most socialist of them all, he would make Stalin blush!
McCain well he is a liberal.
It seems that the politicians are moving to the left while the American people are moving to the right!
It is scary for me that Out of Obama, Clinton and McCain - Clinton scares me the least!
The republican side should be Romney vs Huckabee. McCain should not even be in the game.
McCain will do and say anything to get elected, come on who else did what he did to make money to run? He sold his soul!
He like Obama can not answer a question straight. they both will give Amnesty to illegals they both will raise taxes, they both will hurt the Poor in this country by allowing illegals to take jobs!
When Republicans go vote they should ignore McCain, when Dems go vote they should ignore Obama
Will the true Obama and McCain stand up please!
McCain will not win the general election, period, how can he when 80% of Americans and 95% of Republicans are against his Amnesty bill, his Attacks on the first Amendment.
We need someone with experience in the Presidency vote Romney!!
Posted by: spock | Feb 4, 2008 10:53:55 AM
Obama did well led DEMOCRATIC pack with almost 30,000 ads. These will help a lot. That is really amazing. It seems that he might likely win this nomination.
Posted by: I.A.T Smith | Feb 4, 2008 10:24:39 AM
Nope, they don't work on me. Seen too many political campaigns, too many ads, etc.
Will say this though: I don't think that, in the history of modern political campaigns, there has not been a candidate that has been protected so much by the mainstream media. I'm flabbergasted, aloof.
Now it seems that any vetting or critiques must come from the Loony Right, such as this gem:
Don't tell me I must visit the Loony Right Mercenaries for the real dig...
Posted by: Kaj | Feb 4, 2008 9:51:33 AM
It never ceases to amaze me that the emotional can never tell, until it is too late, what they are actually supporting.
Exactly what is Obama's message? Change? Change from what and too what?
Why cannot these Marxists come right out and explain everything in detail instead of hiding behind their lies and deceit?
Just ONCE I would like to hear a Marxist EXPLAIN in detail The How and The What.
Posted by: Snooper | Feb 4, 2008 9:41:20 AM
Gov. Mike Huckabee is the best person running for President. He is the true conservative.
Posted by: Dan | Feb 4, 2008 9:40:18 AM
Now, there is the illustration of the word "IS", that Bill Clinton could use to drive away whatever difficulty he has with the word.
Brilliant!!
Posted by: moeen | Feb 4, 2008 9:26:41 AM
* Mitt Romney was the No. 1 advertiser in both parties -- 35,000 ads -- and spent as much as all of his GOP opponents combined - and almost four times as much as John McCain in Florida
AND WHERE DID IT GET HIM? He is no different than the liberals with the mentality of throwing more money into something that is failing (public schools) is going to solve the problem. Wake up people... he has plenty of personal ambition, but he's not right to lead this nation up to higher ground. Vote for Mike Huckabee... the true fiscal conservative!
Posted by: R Demo | Feb 4, 2008 8:46:29 AM
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