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The Oprah Effect on Obama
August 06, 2008 8:37 PM
Did Oprah Winfrey's May 2007 endorsement of Sen. Barack Obama, D-Illinois, mean anything?
Talking heads may pooh-pooh celebrity endorsements, but Oprah, as we know, is no ordinary celebrity.
In the 12 weeks before she put Anna Karenina on her Book Club list in 2004, 11,648 units of the book were sold. In the twelve weeks after she deemed the Tolstoy classic merited inclusion, sales increased 5,421 percent, selling 643,122 units.
Before Oprah put Ciao Bella blood orange sorbet on her 2007 “Oprah’s Favorites” list the company website received an average of 175,000 hits a week. After the sorbet was put on the list, that number jumped to three million.
And then of course there was the fallout after Oprah devoted a show to "mad cow" disease in April 1996 and said that a guest's comments "just stopped me cold from eating another burger." Cattle futures fell 10 percent the next day and a group of cattle ranchers eventually -- unsuccessfully -- sued her for defamation, seeking $11 million in losses.
Now two University of Maryland economists, Craig Garthwaite and Tim Moore, have attempted to quantify what Oprah meant to Mr. Obama.
In their study -- which includes all sorts of equations and variables and such -- they conclude that "her endorsement had a positive effect on the votes Obama received, increased the overall voter participation rate, and increased the number of contributions received by Obama."
They even come up with a number: 1,015,559.
As in, Oprah's endorsement meant 1,015,559 additional votes for Sen. Obama.
The authors did wonder if a similar increase in votes for former Arkansas Gov. Mike Huckabee could be discerned in areas where Chuck Norris was particularly popular, but they concluded that "Winfrey is a celebrity of nearly unparalleled popularity."
- jpt
August 6, 2008 in Obama, Barack | Permalink | Share | User Comments (88)
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I had never heard of Obama before Oprah spoke his name. I listened to her;I listened to him. Now, I don't listen to either of them. I used to love watching her show, but have lost a lot of respect for her since she threw her weight behind such a liberal, unexperienced politician. If he ruins America, which he is doing a pretty good job of doing so far, it is partly her fault.
Posted by: cathy | May 18, 2009 6:14:23 PM
I think one should think twice about viewing Oprah, she is part of the OBAMA campaign. Her role should be not to endorse anyone openly. By watching her you enrich her. She use that power to sway the election.
Posted by: Ashwin Dhir | Sep 5, 2008 9:27:06 PM
Oprah gives advice on relationships, but has a boy friend who is a door mat ... gives advice on marriage, but has never been married ... gives advice on child rearing, but has no children ... gives advice on Obama, but was a member of Jeremiah Wright's anti-American racist church for several years. Now, her white women's audience, which made Oprah rich, wants to know more about Sarah Palin, but Oprah says NO !!!
Posted by: Gina | Sep 5, 2008 1:13:41 PM
Of course I never watched Oprah but my wife did watch her. There were some things about Oprah that bothered her but she liked her for the most part. I think the Obama endorsement was the straw that broke the camel's back. She doesn't watch Oprah any more.
Posted by: Rich Wood | Aug 30, 2008 3:03:33 PM
i tnink obama has what it takes to deliver on his promises and admire oprah`s strenght of character in standing by her conviction in supporting obama irrespective of the fallouts.Oprah u rule.
Posted by: charles | Aug 8, 2008 5:30:34 PM
i tnink obama has what it takes to deliver on his promises and admire oprah`s strenght of character in standing by her conviction in supporting obama irrespective of the fallouts.Oprah u rule.
Posted by: charles | Aug 8, 2008 5:27:56 PM
My sister's a huge Oprah fan, and she's the one who got me to support Obama. I resisted at first, but after she forced me to watch the debates I realized he was the more intelligent candidate.
Posted by: Terry | Aug 8, 2008 3:18:17 PM
Anything Orah edorses, I go the opposite direction. WTH does she think she is anyway? She says blue, go with red.
Posted by: newtreena | Aug 8, 2008 7:56:14 AM
God, I am so over everything Oprah -- she is as arrogant as Obama -- I'm over both of them. Never watch a channel where either one of them are rearing their ugly heads
Posted by: maggie | Aug 8, 2008 7:53:38 AM
belle, this may come as a big surprise, but in america, there is a document that guides our political process called the constitution. it's really great, and has been a model for a number of other democracies. it's one of many things i love about my country. under that constitution, every american is guarenteed the right to practice religion in whatever form they chose - whether they are christian, jewsih, muslim other, or none of the above. it is one of the precepts the nation was founded upon, and any president who did not support the constitution would be breaking american law. not a good idea. you may want to look up the bill of rights. it's a great document.
Posted by: mara | Aug 8, 2008 12:08:58 AM
Way to go Oprah!
Posted by: Liz | Aug 7, 2008 9:26:41 PM
Well I for one would like to thank Oprah for opening my eyes to this wonderfully brilliant, intelligent, and open minded candidate. Obama is a gentle, intelligent man, and I just adore him. I've read through dozens of hateful comments and so far the only negative thing I learned about Obama is that his preacher dared to question U.S. foreign policy (heaven forbid anyone question the government). I think people are just afraid of Obama because he's different. Sad.
Posted by: Anne | Aug 7, 2008 4:53:08 PM
Look at you, people! There seems to be more venom in this collective bunch than there are rattle snakes in the Southern Rockies. Is there any way we can work for the common good without tearing each other apart? Whether it was a mistake for Oprah to endorse Obama may be up for debate, but even if you are a Republican or a disenchanted "clintonite" a more positive attitude towards the issues of the day (or the candidates) will go a long way in harnessing our strengths as a nation in these difficult times that are upon us.
Posted by: Wallace Rozefort | Aug 7, 2008 4:45:22 PM
My wife and mother both voted for Obama because Oprah convinced them to. I decided to stick with Hillary, only because she had Bill by her side to help her run the country. But I will vote for Obama over McCain. The worst thing anyone can say about Obama is that he sat in a church with a preacher who criticised American foreign policy. I want a president who's not afraid to question American foreign policy because it's been a disaster.
Posted by: Andrew | Aug 7, 2008 3:41:04 PM
"darwin, what that means is that when Oprah's name is mentioned the right wingers elitism comes out. Its another way of saying they are a bunch of haters."
Thanks mike, I still have no idea what you're talking about. I can't stand Oprah ... or Obama for that matter. Am I an "elitist"?
By the way, "hate", or dislike, of anyone or anything is a natural emotion. No one "loves" everyone, or everything. We need to understand that or else the government will try to regulate "hate" as they do in Canada.
Posted by: darwin | Aug 7, 2008 1:33:22 PM
LeeLee, interesting point I hadn't thought of. Indeed, Oprah did know exactly what kind of church Obama was sitting in for 20 years. I'm positive she wouldn't be supporting any white candidate who attended a similar church.
Maybe Oprah is using Obama for her next step up on the power ladder when she won't need a viewership anymore.
Posted by: marylou | Aug 7, 2008 12:39:40 PM
It's true, Oprah helped Obama tremendously. And he continues to hurt her. That's the price to pay when a business brings politics into their equation.
Posted by: marylou | Aug 7, 2008 12:37:37 PM
darwin, what that means is that when Oprah's name is mentioned the right wingers elitism comes out. Its another way of saying they are a bunch of haters.
Posted by: Mike | Aug 7, 2008 11:50:48 AM
"If these comments are to be believed, Oprah's name evokes the most ugly and virulent elitism from the right wing."
Uh ... what? Oprah's name causes "elitism"?
Hmmmmm ... so that's what happened to Obama, he invoked her name once too often.
Posted by: darwin | Aug 7, 2008 11:34:54 AM
Hmmmmmm, McCain should have used Oprah as a celebrity comparison, but then he would have been accused of being a cynic! Oprah thought she could be credited with electing the next POTUS. Why don't celebrities just stay out of politics! Oh, I forgot - they have oversized egos, just like B0's! I don't watch her show - I think she is another empty dress!
Posted by: Beckie | Aug 7, 2008 11:34:06 AM
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