Like any number of Democratic candidates before him -- Mike Dukakis, Al Gore, John Kerry -- Sen. Barack Obama, D-Ill., is once again declaring that he is going to take off the gloves and fight back against attacks from the Republican Party.This is what you're going to hear from his campaign today, anyway, which is unveiling two new TV ads, including this attack ad against Sen. John McCain, R-Ariz.
But just so you know -- this is, by my count, the 4th time Obama's campaign has officially or unofficially made such a declaration that Obama will "take off the gloves" and fight back.
That's a lot of pairs of gloves.
The Isotoner campaign, one might say.
Another part of today's claim is that the Democrat is going to aggressively claim the "change" mantle.
As part of this -- the staggeringly fresh assertion that McCain has voted with President Bush 90 percent of the time, a factoid Obama has only made 7,000 times before.Today will also be, per the Obama campaign, the first day of the home stretch. This will be, to my count, at least the second time the Obama campaign has decreed such a new beginning, perhaps even the third.Obama campaign manager David Plouffe lays this all out in a memo called "Heading into the Final Stretch" today, saying that "Obama said earlier this week 'enough is enough.' This election is too important and the challenges too big to spend the next 54 days talking about trivial non-issues. Today is the first day of the rest of the campaign."
Continues Plouffe, "We will respond with speed and ferocity to John McCain’s attacks and we will take the fight to him, but we will do it on the big issues that matter to the American people. We will not allow John McCain and his band of Karl Rove disciples to make this big election about small things."