The Obama Campaign's Massive Email List Used This Weekend for House Parties

ABC News' Sunlen Miller reports: Weeks ago the Obama campaign enlisted those on its massive email list to hold house parties this weekend to discuss how they would like to contribute in the Obama administration.

This weekend, the results of the activation of the email list -– which an Obama aide estimates is upwards of 13 million people -- was put on display.

The Obama team reports that 4,252 "Change is Coming" house parties were held in all 50 states -- plus Guam and Puerto Rico. At least 1,950 cities had house parties, and Los Angeles had the largest single party, with 400 people in attendance.

The goal suggested for the meetings was for supporters to "reflect on this monumental journey and plan on how they can bring change to both Washington and their own communities."

The dialogue during the house parties was completely open.

Obama campaign spokesman Ben LaBolt says the parties are the "next step in determining our supporters' vision for how the organization develops."

This weekend's turnout is one sign of how beneficial the extensive email network the Obama campaign acquired during the campaign could be -– leaving the Obama transition team with a potentially powerful grassroots tool at its fingertips. There is much debate -– and more than healthy dose of secrecy -– from the Obama Transition Team as what exactly to do with this consortium.

The house parties this weekend are just one of the first steps demonstrating how the list could potentially be useful at the grassroots level.

For the house parties, the Obama campaign assembled a team of organizers from battleground states to work with local volunteers. Citizens taking leadership roles hosted the house parties. A packet -- which was given to each host to play during the meetings -- included a DVD of Obama's election night speech, a three-minute "We Have a Lot of Work to Do" video showing off the volunteer efforts during the campaign, and a video from Nikki Sutton, an online Obama campaign organizer.

"Now that the campaign is over, you might be wondering what the next steps are," Sutton says, speaking straight to the camera on the clip that was distributed to play at the house parties, "One of the goals of these house meetings is to come together with friends and neighbors and think about how you will help Barack pass legislation though grassroots acts in your community. In the course of this meting you'll lay the groundwork for what you can do over the coming months and years."

LaBolt tells ABC, "President-elect Obama was clear throughout the campaign that elected officials in Washington alone aren't going to bring change, and whether it's by working to expand the Democratic majority or building grassroots support for the administration's agenda, the power to bring the change we need lies in the hands of Americans who are engaging their communities."

Join the Discussion
blog comments powered by Disqus
You Might Also Like...