Yes, We Can (Try to Hop on the Obama Marketing Bandwagon) -- Part 2

The inauguration of President Barack Obama will mean that Ben & Jerry's will stop making butter pecan ice cream. That's because the liberal Vermont ice-cream-makers are re-naming the flavor "YES PECAN!" which they describe as "An Inspirational Blend! Amber Waves of Buttery Ice Cream With Roasted Non-Partisan Pecans." Note: No pints of “Yes Pecan!” will be available -- just scoops from tubs in ice cream shops. "The company is partnering with Common Cause, a nonpartisan, nonprofit advocacy organization founded as a vehicle for citizens to make their voices heard in the political process," says the B&J press release. "Their Education Fund conducts research, education, and outreach activities.  Proceeds associated to the sale of 'Yes Pecan' will go to Common Cause’s Education Fund." In other news, while Digital Underground may have rapped about drinking up "all the Hennessey you got on your shelf ," Hennessy is introducing a limited edition bottle honoring the inauguration of the 44th president of the United States (a percentage of proceeds from the Hennessy 44 Limited Edition bottle will be donated to the Thurgood Marshall College Fund). Lets not forget the special invitations Evite has put together for any Inauguration themed bashes. And just in case our previous blog on Pepsi's curiously familiar new "O" didn't convince you something was afoot, here are some images of Pepsi's new campaign.

-- jpt

Photo credit: MS&L Worldwide, Pepsi-Cola North America Beverages  

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