Yes, We Can (Try to Hop on the Obama Marketing Bandwagon)

Meh. Doesn't taste any better. Now I just want someone to buy it for me, instead.

Because the more I think about this article, the more I feel an ugly and Unnecessary spin has been set in motion, I started searching.
Here's a story I found on another site with a few quotes from Bill Wyman, senior manager of marketing, Pepsi Cola North America. A No ugly spin, just some News to share story.

Pepsi has a new look.
Nationally Pepsi-Cola has made a "breathtaking" change.

Pepsi is rebranding itself with a noticeably refreshed globe and cleaner, simpler packaging. This move places Pepsi at the heart of change, looking towards an uplifting societal shift.
"There's no denying the current challenges facing the nation but many Americans want to look ahead to brighter days and Pepsi hopes this change will help lift America's spirit," noted a press release.
"Pepsi has always been and always will be fueled by optimism and youth," said Bill Wyman, senior manager of marketing, Pepsi Cola North America.
"We're going to capture that spirit, one that will place a great deal of emphasis on a word that resonates with today's Millennial generation: optimism."
The primary target of this "forward-leaning" initiative is the millennial demographic - consumers who will be in their late teens and 20s in 2009. But it looms, at the same time as a universal message that will resonate across the beverage-consumption board, particularly with the Baby Boomers that formed the archetype Pepsi Generation in the 60s.

WOW!!! Lighten Up People! There are three different Globes. A Grin, A Smile, and a Laugh. Times are tough and very few are unaffected, we are ALL aware. So why are we bashing a company that is only trying to keep spirits up and bring a bit of JOY if possible. Did anyone READ the statement? It was unintentional and even if it wasn't WHO CARES?? Do you really believe that the idea for this campaign began when Obama stepped up to the plate?? I could be wrong but it seems to me that it takes a bit longer than that to put something that big into play. So because PEPSI shares and is trying to spread the same optimism and hope that millions of us do, it is somehow WRONG WRONG WRONG because the President is optimistic and hopeful?? I'm Pretty confident that we wouldn't be seeing a new black blue and purple can covered in tears and carnage if the President thought it was hopeless! HMMMM? I say Thanks Pepsi! For spending the time, money and Manpower to give us a little lift when we're down!

I'm a marketing pro who has worked on identity projects in the past. When I first saw the new Pepsi logo, I instantaneously recognized it as a riff on Obama's.

It might help those who don't immediately perceive it to rotate the image counterclockwise about 90 degrees (something the human brain often does unconsciously). Then the similarities are more apparent.

The fact that the logo is being introduced in an ad campaign featuring obvious appropriation of Obama's messaging should alleviate any doubts about PepsiCo's intentions.

It's a risky strategy, because it subsumes Pepsi's brand into Obama's more powerful one, and it won't be easy to differentiate it later if Pepsi's consumer base becomes disillusioned with the President.

I question the business case for this move. It almost seems like Pepsi made the identity shift more for cultural or ideological reasons than sound marketing ones.

Uhhh, I hate to break it to you but those logos don't look anything like one another other than the fact that they are both red, white and blue and are round.

In fact, I don't get the Pepsi logo at all. What the heck is that? A sail? A weird distorted "P"?

There is utterly no similarity.

The media can make you believe anything. This is just a coinsidence. Hellooooo.. these are Pepsi colors. I personally never drink the stuff. It's bad for ya anyway..

I actually like the commercial and the logo looks the same as the old Pepsi logo but fresher. The commercial is really uplifing and I think it was a brilliant marketing move. Just because Pepsi wants to mimic the upbeat, everything will be ok, have confidence, unity message...what's wrong with that. As consumers and citizens, we need that confidence builder. I love it..I will not buy another coke. Pepsi is my choice.

Pepsi's logo has been fairly consistant over time. I do not think it's an Obama copy.

What's great about the Pepsi ad is the song. Go Pointer Sister's. It's nice to have a guy in the White House whose musical tastes range from R&B to Jazz.
Wynton Marsalis would do well to Invite the Obamas to a Jazz Weekend at Jazz at Lincoln Center. Maybe now the focus will be on great music including the Original American musical idiom...Jazz.
Perhaps the greats will come back to the U.S. instead of hiding out in Europe.

Pepsi is definitely jumping on the Obama bandwagon. I saw their latest commercial today. I don't know what the song in the background was but it toots the phrases, "I know darn well we can make it/I know darn well we can work it out/ Yes We Can..." So I have to give props to the people who market Pepsi products because right now Obama is a brandname. Smart move:)

ABC News needs a new Senior White House Correspondent if this isn't a joke. OMG - they are both circles - AND they are both red, white, and blue! Quality journalism there .. Good thing there is nothing else going on in the world worth reporting...

Sorry, I missed it. How does Pepsi's logo steal from Obamas? OK, they are both round and feature the colors red, white, and blue in curvy patterns. Might be stretching it a bit here. I thought the TV commercials were a farce, like so many beer ads.

I think the new Pepsi logo looks more like a crop from one of those self-pose teenage MySpace overhead shots of a girl in a bikini ... still selling sex.

I am insulted by the Obama logo! Isn't the American flag good enough for him? We live in America! Not Obama-land.
As far as Pepsi goes...go for it, whatever works. At least it isn't sex selling.

What do you expect from a desperate company that pumped so much money into Michael Jackson to drink their crap. A choice for a new generation? It never happened and it still won't. They will probably hire Obama to be in a commmercial and he will wear the new "glove" and also be wearing a crown...since he is the "anointed one" you know. Not the king of pop, but the king of "Pep".....as in that nasty Pepsi.

I always thought that Pepsi sucked.

The new pepsi logo kind of reminds me of the girl scout logo - at a quick glance..

Won't change because of a logo - but according to the "diet" guru (Bob Greene, you know Oprah's friend) - "soda" is the enemy - so drink more tea and water - boost your metabolism to get this country active and alive!!!!

It's just Madison Avenue nonsense to make-believe that people drink Pepsi or Coke based on a stupid logo or tagline. But wait a minute, there is a good supply of shallow, dull and ignorant people in this world for Pepsi's new campaign to soar. Here's my free ad campaign, "Water Works... try it."

Pepsi is bad for you if you drink it more than occasionally.

So is Coke.

But now I am double-boycotting them!!!!!!1!

to those of you who won't buy pepsi because of pepsi's support of obama, i haven't bought pepsi since 1970 because of pepsi's support of nixon.
right on, man.