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Obama’s Global Reach via Movie Theaters, Bikes Messengers, Text and Mobile Networks

July 15, 2009 6:54 PM

Abc_sunlen_miller_090309_mn ABC News' Sunlen Miller reports: Hoping to engage a “non-traditional” global audience the tech-savvy Obama administration has crafted a new strategy to disseminate President Obama’s foreign speeches.

Using SMS texting, social networking sites, free move theater screenings and yes, even bike messengers, the administration has strategies on how best to distribute speeches like Obama’s high profile speeches in Cairo, Moscow and the most recently this past Saturday in Ghana, to an audience who normally would not be able to watch.

Judith Michale, Undersecretary of State for Public Diplomacy and Public Affairs, told reporters today that the administration is teaming up with the State Department to combine old media and new media to create a strategy to reach the most people possible.

Before the President’s speech in Ghana last week, a SMS texting service was set up throughout Africa and they invited people to text the president in either English or French -- resulting in nearly 16,000 messages from 87 countries in Africa and beyond. The US embassy in South Africa partnered with a mobile-based social networking site and garnered an additional 200,000 questions and comments from throughout the continent.

As the president spoke on Saturday before parliament in Accra, the administration sent simultaneous SMS highlights of the speech to over 12,000 people in 80 countries in French and English and solicited their feedback via text message. These messages were posted on america.gov, the State Department's public diplomacy web site, and on whitehouse.gov.

Knowing that radio is the predominant medium in Africa, after Obama’s speech the local embassies transferred it to a disc and bicycled it to local radio stations throughout Africa for delivery.

The administration’s overseas teams also worked with local media to enable them to broadcast the president's speech. They invited audiences to ambassadorial residences, cultural centers, and movie theaters to view and discuss the speech.

For example, the US embassy in Freetown gave “micro-grants” to dozens of movie theaters throughout Sierra Leone that showed the President’s speech in Ghana live, free of charge to all who came. In the Dominican Republic, the US embassy hosted a screening of the speech with Spanish subtitles for university students and conducted a discussion afterwards.

“I think that the enthusiasm of Africans, especially young people, to use technology to engage with us shows the very potential and promise of the continent that the president stressed in his speech. Africans are as technologically capable and eager for connections with the world as any people on Earth,” Michale said today.

The list of 250,000 email addresses will be used again for “ongoing involvement” – as the administration will reach out to continue the discussion going forward.

“That's a critical component of what we're trying to do, is to build these networks and continue to sustain them by providing them information about topics that they're interested in,” Michale said of the strategy to re-engage.

“The key part,” Michale continued, “is to keep them engaged, is to continue to provide content and information which is of value to them, things which they want to receive, information which they are seeking, and engage them in that dialogue.”
 
-Sunlen Miller

July 15, 2009 | Permalink | Share | User Comments (43)

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Oops! Sorry. Corrected Copy:

Danilo wrote "When you have trouble disputing facts you attack the poster." I am disputing your claims not "facts") that:

- Obama "came from money" or "lived in luxury"? His book indicates his family was middle class, and lived in an apartment in Honolulu when Obama was a teen. Money was a problem, according to his book.

- "Obama was still able able to use his "minority" status to his advantage in applying to colleges." I don't recall reading that in "Dreams." Is it speculation, or is it backed by empirical evidence?

- Frank Marshall Davis was his mentor? "Dreams From My Father" belies that claim. Although Obama's book indicates "Frank" was a family friend who offered him advice on racial issues, Obama wrote that Davis "fell short" and his views were "incurable." Obama did not even visit Davis for three years before going to college. Obama's book, itself, proves that Obama did not consider Davis to be a "wise and trusted counselor," which is the definition of "mentor." By what creative definition can Davis be considered his "mentor"?

It appears that you believe right-wing propaganda regarding the Davis-Obama relationship. I await primary source evidence, in lieu of speculation, in support of your "facts."

Posted by: Kaleokualoha | Jul 16, 2009 6:12:43 PM

Kaleokualoha . . .

You've got danilo mixed up with me. No problem, just pointing it out.

danilo is the one that only sometimes makes sense and is 'right wing'.

cheers

Posted by: danita | Jul 16, 2009 5:53:14 PM

Danita wrote "When you have trouble disputing facts you attack the poster." I am disputing your your claims (not "facts") that:

- Obama "came from money" or "lived in luxury"? His book indicates his family was middle class, and lived in an apartment in Honolulu when Obama was a teen. Money was a problem, according to his book.

- "Obama was still able able to use his "minority" status to his advantage in applying to colleges." I don't recall reading that in "Dreams." Is it speculation, or is it backed by empirical evidence?

- Frank Marshall Davis was his mentor? "Dreams From My Father" belies that claim. Although Obama's book indicates "Frank" was a family friend who offered him advice on racial issues, Obama wrote that Davis "fell short" and his views were "incurable." Obama did not even visit Davis for three years before going to college. Obama's book, itself, proves that Obama did not consider Davis to be a "wise and trusted counselor," which is the definition of "mentor." By what creative definition can Davis be considered his "mentor"?

It appears that you believe right-wing propaganda, spread through Cliff Kincaid's Konservative Kool-Aid, regarding the Davis-Obama relationship. I await primary source evidence, in lieu of speculation, in support of your "facts."

Posted by: Kaleokualoha | Jul 16, 2009 5:44:43 PM

" I recall you complaining on another thread about people referring to President Obama as POTUS, which you found less than dignified or respectful." Posted by: moderate | Jul 16, 2009 4:13:18 PM
________________________________

Try to be accurate if you're going to attack people. I called it 'shoddy' - look it up. "Of poor quality or inferior workmanship". And it was in direct reference to the journalism.

Posted by: danita | Jul 16, 2009 5:00:22 PM

phony moderate . . .

George W. Bush was born into a rich, powerful oil and banking family, did not distinguish himself academically, became involved in cross use of cocaine and alcohol (a self-confessed alcoholic), was propped up into the baseball and oil business by his family and family friends, and then made good use of family money and connections to get elected into politics.
____________________________________

It's pretty sad when you have to frame posting facts as 'spewing hate'. Sad you cannot distinguish the difference, but then again you are far from fair-minded.

When you have trouble disputing facts you attack the poster. Cheap.


Posted by: danita | Jul 16, 2009 4:50:07 PM


Let me try again-- Danita, it is not nice to spew the hate you spew at President Bush. I recall you complaining on another thread about people referring to President Obama as POTUS, which you found less than dignified or respectful. Gee, what sort of respect to the former holder of the office do you display? Let's avoid the ad hominem attacks, especially on someone who did not need to be dragged into this discussion in the first place.

Posted by: moderate | Jul 16, 2009 4:13:18 PM

"Despite coming from money, Obama was still able able to use his "minority" status to his advantage in applying to colleges."
_____________________________________

Give it a break. Not nearly in the 'money' like George Bush.

George W. Bush was born into a rich, powerful oil and banking family, did not distinguish himself academically, became involved in cross use of cocaine and alcohol (a self-confessed alcoholic), was propped up into the baseball and oil business by his family and family friends, and then made good use of family money and connections to get elected into politics.

Posted by: danita | Jul 16, 2009 3:32:06 PM

"Obama is the true American dream: no one ever gave him everything"

Since December 1970, Obama's grandmother was a vice president at the Bank of Hawaii, Hawaii's largest bank. Obama lived with her from 1971-79.

Obama was raised by his grandparents in luxury in Hawaii, going to private schools hanging out with academes like his mentor, writer Frank Marshall Davis, a communist who belonged to a party subservient to the Soviet Union.

Despite coming from money, Obama was still able able to use his "minority" status to his advantage in applying to colleges.

Posted by: Danilo | Jul 16, 2009 3:10:36 PM

Watch the next elections. They will be the forecast of Obama and America's fate. Many Democrats (sorry -- Socialists) such as the governor of NJ are in trouble. They should just officially join the socialist party. That would be more truthful. I'm quite sure we'll see a large percentage of these clowns thrown out in up coming elections (2009 through 2010). That will leave Obama isolated. If he survives until 2012, he will be thrown out of office then and can go back to shilling for ACORN or other criminal communist organizations.

Posted by: Patriot | Jul 16, 2009 2:31:00 PM

"Remember how his "race speech" was supposed to "change the national dialogue" on race? Remember how fast it was forgotten?"

You obviously did not understand the speech since you did your best to whip up racial anger by spreading the Ashley Todd hoax even after it was debunked.

Posted by: Ryan C | Jul 16, 2009 2:25:44 PM

One writer said we still have 7 1/2 years left of Obama. Not true. He'll be lucky if he survives four years without being impeached. Once the American people, who are definitely asleep -- just like before Pearl Harbor, wake up to the awful fact of the unconstitutional destruction he is wrecking on America and its institutions, both public and private, Obama will be out. And along with him will go the socialist cabal currently supporting him. America isn't a bananna republic yet. It will wake up before Obama manages to make it one.

Posted by: Jennifer | Jul 16, 2009 2:24:41 PM

"the silver spoon boy who never succeeded at anything in his life unless daddy gave it to him"
______________________________________

George W. Bush was born into a rich, powerful oil and banking family, did not distinguish himself academically, became involved in cross use of cocaine and alcohol (a self-confessed alcoholic), was propped up into the baseball and oil business by his family and family friends, and then made good use of family money and connections to get elected into politics.

An American success story.

Posted by: danita | Jul 16, 2009 1:28:35 PM

But he is still failing...

Posted by: saly g | Jul 16, 2009 12:45:14 PM

to jwg59: Obama's powertrip have eclipsed Bush/Cheney's crypto-facist regime, which was bad enough. Obama continues all Bush/Cheney programs (wiretaps, wars, corrupt contracts, spending, etc) and adds a politically controlled database of ALL your health information, unelected "Czars", direct control over large sectors of the economy (cars, banks, housing, etc), and even wants to control and tax CO2 (which you breathe out and it necessary for plant life!)

And then you add the cultish Obama adherents and his seeming desire to have a worldwide Obama movement. As if shock troop youth brigades ("volunteers") in the USA aren't enough for him! His obsession with symbology (like his Obama seal which appears to be a direct rip-off of the EU's Designation of Origin symbol- you can look up their symbol and you'll see what I mean) and cadre catch-phrases (some stolen from illegal alien demonstrators and Farmer Worker protests decades ago.) Scary stuff. I just wonder if Obama, like others before him in other countries, are truely devoted to revolutionary "change" or only to his personality cult?

Posted by: Ed | Jul 16, 2009 11:12:38 AM

Oh, you bet- that's the problem, the whole world just isn't seeing enough of this dunce.

Please oh please, jam his smirking mug onto every possible technical device so we can gaze upon dear leader's condescending visage at all hours of the day.

"For example, the US embassy in Freetown gave “micro-grants” to dozens of movie theaters throughout Sierra Leone that showed the President’s speech in Ghana live, free of charge to all who came."

Neato- my tax dollars used to promote the ohblahblah junta...goebbels would be ever so proud.

"“The key part,” Michale continued, “is to keep them engaged, is to continue to provide content and information which is of value to them, things which they want to receive, information which they are seeking..."

Ah, if only there were content and information about little things like why the stimulus is tanking, deficits are soaring, unemployment is raging, and so on instead of jugears the dunce bald faced lying about what he said less than six months ago. That's information I'm seeking- where is it?

Pathetic, sad, empty suited joke- sadly the laugh is on all of us.

Posted by: 2Brixshy | Jul 16, 2009 10:48:51 AM

What is a "free move theater"? Does it involve some sort of excercise?

Posted by: J | Jul 16, 2009 10:39:13 AM

I love BO's reach to the dictator. He supports the man that went against his own countries constitution. Has BO ever picked the right people? Nope!

Posted by: Mike | Jul 16, 2009 9:35:36 AM

"Czars are dedicated staffers in the Executive branch. They have acquired exactly zero additional power for the Executive, unless you think changing an org chart is some devious power grab."

==========

Senator Robert Byrd (D) disagrees with you. As the president pro tempore of the Senate, he wrote a letter to Obama in February stating that these appointments violate both the constitutional system of checks and balances and the constitutional separation of powers, and is a clear attempt to evade congressional oversight.

"These White House 'czars' are not accountable for their actions to the Congress, to cabinet officials, and to virtually anyone but the president. They rarely testify before congressional committees, and often shield the decision-making process behind the assertion of executive privilege. In too many instances, White House staff has been allowed to inhibit transparency and reduce accountability."

Posted by: Jen | Jul 16, 2009 9:10:29 AM

"repugs" "silver spoon boy", "Time to move aside, prehistoric party. Bye Bye now..."
Yep, thanks for the mature contribution to our discussion. Extremely persuasive.

Posted by: moderate | Jul 16, 2009 7:02:03 AM

A community organizer's way of organizing one of the most decrepit continental communities in the global world order. I approve, and especially so since a good portion of the continent is in close proximity to other hot spots - the Middle East, for example. Northern Africa has been home to generations of Muslims.

We need Africa on our side when, or, unfortunately, if, it ever emerges as a community worth its weight in valuable resources. Beyond that, the moral failings of having passively ignored the millions of Africans who have suffered through horrible disease, famine, drought, war, political strife, colonization, and damaging export schemes. Perhaps most profoundly, Africans have suffered for far too long with the indignation that accompanies their status as the distant cousins of each and every African-American in the U.S. Nowhere is this more evident than in the election of Barack Hussein Obama as the 44th president of the United States of America. We are all citizens of the same country that plundered Africa's most valuable resource - slave labor. As responsible citizens; as sentient human beings; as a lonely species in the vast expanse of the universe, we need one another.

If you too believe that it is possible to imagine a world without the problems that exist in places like Africa, and countless other locations around the globe, then you subscribe to the notion that getting to that point is a worthwhile endeavor. What contribution can you make? What contribution can I make? I am cognizant of the reality of world affairs: a contribution need not stymie our own progress or well-being, or be considered a sacrifice. A contribution can be an investment, and it seems to me that the administration's objective in reaching out directly to the scattered communities throughout the nations of Africa represents a prime investment maneuver. Just as we, as a country, relied on depraved African labor, we must now extend an opportunity to this critical region of the globe.

The civil rights struggle experienced by African-Americans, as woven in the fabric of American history, must now be extended beyond our borders. The new civil rights struggle is now a human rights struggle. Just as echoing speeches beckoned legions of individuals to join a cause to improve the lot of many throughout American centuries, Obama is now calling out to Africans to take control of their fates and chart a path to partnership with America.

Posted by: CAndrews | Jul 16, 2009 3:54:58 AM

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