'It’s Done, Honey': Obama Signs Memorandum on Childhood Obesity

ABC News' Sunlen Miller reports:

In the Oval Office this morning, President Obama signed a Presidential Memorandum in conjunction with his wife’s launch of a nationwide campaign to tackle childhood obesity, what he called the “most urgent” health issue facing the country.

“We think that this has enormous promise in improving the health of our children, in giving support to parents to make the kinds of healthy choices that oftentimes are very difficult in this kind of environment. And so I just want to say how proud I am of the first lady for her outstanding work,” Mr. Obama said as his wife looked on.

The memorandum creates a 90-day plan creating a task-force to provide “optimal coordination” between private sector companies, not-for-profits, agencies within the government and other organizations to address the problem of childhood obesity.

“I have set a goal to solve the problem of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight,” the text of the memorandum by the president reads, “The first lady will lead a national public awareness effort to tackle the epidemic of childhood obesity. She will encourage involvement by actors from every sector -- the public, nonprofit, and private sectors, as well as parents and youth -- to help support and amplify the work of the Federal Government in improving the health of our children.”

The first lady at a noontime event today will formally roll out her “Let’s Move” campaign in the State Dining Room at the White House. As the president signed the memorandum at his desk, Mr. Obama said to his wife, “It’s done, honey.” She responded, “Now we work.”

Standing around Mr. Obama as he signed the Presidential Memorandum was Health and Human Service Secretary Sebelius, Interior Secretary Salazar, Agriculture Secretary Vilsack, and Education Secretary Duncan.

As reporters entered the Oval Office from the snowy outside, Mr. Obama joked, “don’t drag any snow in.”

-- Sunlen Miller

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