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Romney Outspending Rivals Combined in N.H.

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January 05, 2008 4:53 PM

ABC News' Rick Klein and Teddy Davis Report: Former governor Mitt Romney, R-Mass., has spent more on television ads in New Hampshire than all of his GOP opponents combined, even as his supporters argue that he's an underdog in the Granite State against Sen. John McCain, R-Ariz.

Romney has spent about $7.3 million on New Hampshire ads, more than twice the $3.5 million spent by  McCain, according to data compiled by the Campaign Media Analysis Group, an independent organization that tracks ad spending.

Former mayor Rudolph Giuliani, R-N.Y., has spent about $2.5 million in the state, while Rep. Ron  Paul, R-Texas, has spent just under $1 million. Former governor Mike Huckabee, R-Ark., has only spent  $100,000 on ads, while former senator Fred Thompson, R-Tenn., hasn't spent anything on New Hampshire television.

After taking "the silver" in Iowa, Romney and some of his supporters are trying to argue that a second-place finish in New Hampshire should be seen as a victory of sorts. They're portraying McCain as the prohibitive front-runner, citing his overwhelming victory in the 2000 primary against then-governor George W. Bush.

"If [Romney] comes in second, he'll be the only one to place in the top two in the first two contests,"  Sen. Judd Gregg, R-N.H., one of Romney's most prominent New Hampshire supporters, told ABC News. "It's naive to presume that John McCain’s not going to win."

Romney also spent more than all of his rivals combined in Iowa, according to CMAG. His TV spending  there was pegged at $7 million; Huckabee was second with $1.4 million, and Thompson third by spending  $1.1 million.

Romney dumped $17 million of his own fortune into his campaign through the first nine months of 2007. His campaign said this week that he contributed more money during the fourth quarter, but will not say how much he gave, per ABC's John Berman.

The Democratic numbers show an evenly matched spending war between the frontrunners. Sen. Barack  Obama, D-Ill., and Sen. Hillary Rodham Clinton, D-N.Y., have both spent $4.5 million on New Hampshire ads. Former senator John Edwards, D-N.C., has spent about $1.5 million, while Gov. Bill Richardson, D-N.M., has spent approximately $500,000.

One other note on the Republican spending: What could Paul be saving his money for? He's picked up  his New Hampshire ad traffic in recent days. But he raised nearly $20 million just in the last three  months of 2007.

That means he can easily stay in the race all the way through the Republican National Convention if he chooses. And while he has repeatedly said he has no interest in running as an independent, ending the primary season with tens of millions of dollars in the bank could tempt him to reconsider.

January 5, 2008 in Romney, Mitt | Permalink | User Comments (23)

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This excessive spending from the Mitt Romney camp, and the consultancy experience from running of the the major behind the scene operators,like Bain ! can or should cause concern. Have we not had enough of these too many behind the scene players in the Present Bush Administration- with Romney this will only take off, as Management consultants have excelled being overpaid and passsing the buck of true responsibility, besides leaving behind scandals.? Corporate America has already interfeared enough these last 8 years , from now on with Mitt, we will not even imagine the possible horror of the New Future , like the New World Order Bush Senior promised back in 1991 - it took 9 years for that plan to be put in place !

Posted by: David Thomspon | Jan 5, 2008 5:29:29 PM

It's obvious Moneybags Romney is trying to buy the White House. Someone should do an analysis of "dollars per vote." I bet Romney has the worst average in history.

Posted by: Ben | Jan 5, 2008 5:45:21 PM

wow.... if i had millions of dollars and i was running for president i would be spending as much as possible..... any one thats saying hes trying to buy the white house is just stupid.... and just because there good at doing bussiness doesn't mean their obsessed with corporations and stuff like that.. it just means that hed be a good president and good at managing money.

Posted by: mark | Jan 5, 2008 5:56:07 PM

It sounds kinda sad that the initial states (Iowa of all places) should have a domino effect on the subsequent primaries. It implies that people in the subsequent states can't think for themselves: If Obama or Huck wins in Iowa, then I better for him too!!! Why not have all primaries on same day - how much influence are the final states going to have? By the time the last primaries are done, the story is pretty much told.

Posted by: parkerknoll | Jan 5, 2008 6:09:05 PM

All the candidates talk about change, Only Mitt talks about how he'd change the country. Mitt Romney is the MAN!!

Posted by: Dennis | Jan 5, 2008 6:37:43 PM

Romney the Robot candidate. He was liberal on all the issues until He decided to run for President. They decided he needed to be conservative to win. So they reprogrammed to be conservative on all issues. Obama is beating Hillary by claiming to be the candidate of change. So, naturally they are reprogramming robot Mitt to be the Republican copy of Obama.

Posted by: J. Gram | Jan 5, 2008 7:02:52 PM

Romney has more to spend. He has taken in alot of campaign donations along with his own money which he has worked hard to earn and deserves to spend it however he likes.

Posted by: Michael | Jan 5, 2008 7:19:32 PM

Apparently the Robo-Candidate set includes an ample supply of droid units which gush recorded robo-praise from their playback circuits.

Posted by: Rob | Jan 5, 2008 7:36:53 PM

I notice the audience during the Repubhlican NH debate are quite, I hope
the Democratic audience is quite also,
noise from that rowdy Obama crowd. If they are rowdy ABC should throw them out

Posted by: Lee | Jan 5, 2008 7:46:04 PM

Romney has had to buy every vote he gets. Never underestimate the power of the Mormon Church. Much of Romney's campaign cash come straight from his own millions, so it gives you an inflated perception of his actual support base...its smaller than you think.

Posted by: Rick Cain | Jan 5, 2008 8:56:46 PM

Romney spent $2,000,000 on a Straw Poll
$55,000,000 so far nationally
The richest "do as I say, not as I do" self-absorbed, pompous, phony. This aint a sport, it is our future

Posted by: RickeyMikey | Jan 5, 2008 8:58:51 PM

I liked how tough he is on illegal immigration. He is TOUGH! I loved how he beat McCain down! Although, I love Ron Paul.

Posted by: Sara | Jan 5, 2008 11:05:41 PM

I liked how tough he is on illegal immigration. He is TOUGH! I loved how he beat McCain down! Although, I love Ron Paul.

Posted by: Sara | Jan 5, 2008 11:05:45 PM

Who better to fix the economy than a real smart businessman. And, boy does the economy need fixing. I really think Romney can do it. Let's give the guy a chance.

Posted by: Bill | Jan 5, 2008 11:26:40 PM

I am not sure what power of the Mormon church has to do with Mitt Romney running for president? He has stated his religious beliefs are what they are and they won't influence his presidential decisions. He is an extremley intelligent business man and knows how to run an effecient organization. Do any of you remember the success of the 2000 Winter Olympics? He reformed a complete mess into a phenomonal success. My votes for Mitt.

Posted by: Travis | Jan 6, 2008 12:29:17 AM

I don't understand the anti-Romney sentiment about his money. "He's rich and successful, so he must be corrupt and a liar...?" Is it really his success as a businessman that makes you distrust him?

And do you really want what you're implying he ought to be - an unskilled, unaccomplished populist who represents mediocre America? Why should skills and success translate into cynicism about his ability to lead?

Posted by: Eugene | Jan 6, 2008 1:46:34 AM

Can anyone explain what the difference is in illegal immigrants paying coyotes to get them into the country and fining them for being here and letting them stay? The fine is playing the same game the coyotes play in squeezing the illegal immigrant. If you don’t enforce the law and deport them to their nation of origin it is amnesty. The illegal immigrants are responsible for their own children; born here or not. Their nation of origin is responsible for the welfare of there own citizens and if they don’t take responsibility them then shame on that nation. Any cost the US citizen pays for providing care for illegal immigrants should be billed back to their nation of origin.

Posted by: lorax_mbell | Jan 6, 2008 1:58:36 AM

A man ran for mayor of his city. He spent all he could afford to put up his signs. He refused to take a mayors salary, and served his term. Some in the town claimed he bought his way into office. Others said he was just power hungry. Those who ran against him denegrated him and called him superficial. The local newspaper had refused to endorse him, and supported his closest rival. His brother in law claimed he had two speeding tickets. A neighbor (his opponents brother) told everyone at the diner that he drove way over to the next town each sunday for who knows what. In the end, he got nothing for his efforts but a lot of grief, and all 200 people in town still called him by his first name...as he preferred. He didnt quit his mixed doubles bowling league, and he just kept farmin'. Oh he did wonder if he had wasted his money...but in the end he just said..well you cant take it with ya... and not one of his kids resented him spending his own money.

Posted by: Thotman | Jan 6, 2008 3:04:25 AM

I can see that Romney is spending his money to buy message board comments too. Not surprising. That is his mode of operandus. And once again, it is transparent and insincere. Obama would just wipe him out among younger voters whose BS meter is acute.

Posted by: Ferd | Jan 6, 2008 3:08:50 AM

The crowd cheered only once during the GOP debate.

When RON PAUL was talking constitution.

When you see a man, who actually understands it, talking about that document, it makes you proud to be an American. It might even make you clap even though you know you're not supposed to.
It makes you sad the other politicians give it lip service only and continue disregarding it in every day issues.

Ron Paul won the debate.
41% thought he looked most presidential of ALL on the FaceBook poll
(Romney only got 10%)

Posted by: WizarDave | Jan 6, 2008 4:49:08 AM

No one talked about the Clinton's money last time I checked. Only wealthy people can run for office if they want to go the distance. I am glad that he and his family cares so much about America that he would take his very hard earned money and spend it so we could possibly all have better lives. Yeah, he is pure evil!!! LOL!!!

Posted by: DFW | Jan 6, 2008 6:08:44 AM

Anything worth doing should get the resources needed. I applaud Romney’s personal commitment and his supporter’s genuine commitment. The other candidates need to put more of their own skin on the line. So far they are looking for more of other people’s money to spend. But I must say that the other candidates are being consistent with their policies of big government; get someone else to pay for it.

Posted by: lorax_mbell | Jan 6, 2008 10:21:57 AM

Right now, Romney has spent more money than the rest of the GOP candidates combined. I assume he is doing that because he thinks that spending money works.

I don't know about you, but I don't want my next President to be determined by who has the most money...but by who has the best ideas and principles.

Mitt treats this campaign like a business venture. And while good management is important in government, what matters more is principle.

Businesses try to anticipate consumer wants/needs and then persuade them to do businees. Great political leadership is based on vision.

If Mitt wins the Republican nomination, he will get torn apart by Obama. Mitt comes across as insincere and his campaign has only reinforced that. McCain, Huckabee and even Giuliani feel much more authentic.

Posted by: Alfred | Jan 6, 2008 1:46:53 PM

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