ABC News' Bret Hovell Reports: The campaign of Senator John McCain has launched what it’s calling its first television advertisement of the general election, to coincide with a number of stops over the next week intended to introduce McCain to the general electorate.
Watch the ad HERE.
The ad, titled “624787,” which was McCain’s Navy serial number when he was shot down over Vietnam, runs 60 seconds long and is scheduled to first air statewide in New Mexico, which his expected to be a battleground state in the general election. The campaign says it will air in other states as well, but the decision as to when and where has not yet been made.
Though billed as the first ad of the general election, the ad is actually paid for with money for the primary. McCain does not officially accept the nomination of the Republican Party until the Republican National Convention in September.
The ad features images of McCain on the campaign trail, and concludes with video of McCain being interviewed as a prisoner of war.
At the end of the ad, a voice-over intones that John McCain is “the American president Americans have been waiting for.”
The Democratic National Committee released a statement from its chair, Howard Dean, on the ad.
“John McCain can try to reintroduce himself to the country, but he can't change the fact that he cast aside his principles to stand shoulder-to-shoulder with President Bush for the last seven years,” Dean’s statement read.
Over the next week, McCain, R-Ariz., will travel around the country on a “Service to America” tour, described by the campaign as an effort to introduce McCain to voters across the country.
The ad was produced by Foxhole Productions, led by McCain’s media advisor Mark McKinnon.