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Candidates Drop Big Dough on TV
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ShareJune 02, 2008 2:48 PM
ABC News' Tahman Bradley Reports: The presidential hopefuls this primary campaign spent almost $200 million talking to Americans on television, while interest groups spent nearly $8 million, according to an impressive new study by TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project.
Unsurprisingly, the study finds that Democratic candidates -- who have had a longer nomination battle than their Republican counterparts -- spent more than GOP candidates on TV advertising. The Democrats combined to spend $136.9 million, while Republicans spent $57.5 million.
The biggest TV spenders: Barack Obama and Hillary Clinton, the dueling Democrats who have slugged it out in every U.S. state (though they did not invest money on TV in every state).
With close to $75 million dished out for television ads, Sen. Obama, D-Ill., outspent the entire Republican presidential field by $18 million!
Inside the numbers is a telling story about how Obama used his fundraising edge to purchase advertising in states that Clinton virtually conceded. Overall, Obama got 58,501 more airings from stations across the country than Sen. Clinton, D-N.Y. Also, when Obama was amassing his now insurmountable delegate advantage from Feb. 5 to Feb. 19, he was outspending Mrs. Clinton by a sizable margin: 3 to 1 in the District of Columbia and Maryland and more than 4 to 1 in Virginia and Wisconsin. Add that to a 5 to 1 advantage in Maine and a 3 to 2 advantage in Nebraska. $459,000 was spent on ads in Louisiana and Hawaii during that February period - all of it by the Obama campaign.
Former Massachusetts Gov. Mitt Romney lead all Republicans in TV spending, pouring $31.6 million into his nomination bid. The presumptive Republican presidential nominee, Arizona Sen. John McCain, spent $11 million on TV.
By far, The Service Employees International Union spent more than any other outside group this primary season. SEIU, which backs Obama, spent $3.1 million on TV ads. American Leadership Project and AFSCME, two pro-Clinton groups, finish second and third on the list. The well-funded liberal group, Moveon.org, spent half a million dollars on TV, which seems like a bit of a low number given the amount of attention attracted by their controversial ads. MoveOn does, however, benefit from a decent amount free media pick up. The group has endorsed Obama for president.
Read the full report HERE.
June 2, 2008 | Permalink | User Comments (5)
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Hope for change,
Who are you talking about?
He never beg for your money, of course. Do you know who donated money to his campaign?
Pls google yourself.
Posted by: catleya | Jun 2, 2008 11:53:34 PM
200mil on tv ads.
And you tv networks are CRYING THE BLUES over it.
You used Bill and Hillary Clinton to create scandals, driving up your ratings.
What now?
At whose expense are you going to create controversy now?
Mc Cain no doubt.
Posted by: dummies | Jun 3, 2008 1:23:38 AM
Obama is the only Democrat in recent history that I have ever contributed to. He is like a breath of fresh air. "Fire it up"!"Ready to Go"! I am a dyed in the wool Republican and I normally vote Republican. I will contribute, vote, and campaign for Obama in the California GE.
Go Obama 08 !!!!!
Posted by: Charlie Richmond | Jun 3, 2008 1:30:55 AM
EVEN WITH THE DEVIL COMING DOWN IN THE APPEARANCE OF A GOOD ANGEL,YOU WILL STILL BELIEVE IT BECAUSE YOU DON'T HAVE THE JUDGEMENT.BE VERY CAREFUL;WHAT YOUR EYES ARE CATCHING UP ON A PERSON MIGHT BE THE OPPOSITE OF WHAT HE TRUELY IS
Posted by: thierry | Jun 3, 2008 5:15:56 AM
The actual bottom line is you can spin this anyway you want to but the truth is Obama is leading in (legal uncontested) popular votes that are not part of the flawed process of early voting in both states. I don't think the people of Florida or Michigan are flawed, I think the political figure heads are flawed becaue they could have secured a legal remedy but they failed to get it done, so they made a mess out of things. I respect the passion of Clinton supporters and Obama supporters alike, there is a much bigger picture to consider here like the war in Iraq, our economy and taking back the White House. Both candidates supporters need to work together and UNITE the democratic party to make sure that CHANGE occurs in Washington. If we democrats spend more time uniting our party instead of fighting among ourselves so our collective voice is heard, that voice will rumble not only in Washington, but our voice will be heard around the world. I want all Americans to UNITE so we can lead the world arena positively. Vote democratic and accept the results that were reached by the DNC. I support the democratic nominee whoever it is. I personally believe it will be Senator Barack Obama and if that is the way it is, I hope democrats show the republicans how tired of paying so much for gas and how tired of the real estate market falling apart you are. SAVE THE AMERICAN ECONOMY FIRST, then lend a helping hand around the world. Trust OBAMA and trust CLINTON to unite and get the job done in November. In closing this response I close with the highest respect for both democratic candidates and more importantly their supporters, because without us NOTHING can get done in Washington. OBAMA 2008.
Posted by: Lou | Jun 3, 2008 1:44:26 PM
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