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McCain Campaign Shake-Up
July 02, 2008 2:19 PM
ABC News’ Rick Klein and Teddy Davis Report: Veteran Republican operative Steve Schmidt has been put in charge of day-today operations of Sen. John McCain’s presidential campaign, with campaign manager Rick Davis keeping his title but focusing more on general strategy and long-term strategic planning, according to campaign officials and other Republicans familiar with the move.
Schmidt, a veteran of the Bush-Cheney 2004 campaign and Gov. Arnold Schwarzenegger’s, R-Calif., 2006 reelection effort, is expected to bring a harder edge to a McCain operation that been criticized by Republicans and Democrats for muddled messaging and an overall lack of focus.
Though Schmidt has had a major role with the McCain campaign since December, the shake-up will leave an experienced and respected operative with a wider swath of responsibility over scheduling, agenda-setting, and efforts to define both McCain and his Democratic opponent, Sen. Barack Obama.
“Organized, focused, and strategic -- what’s not to love?” one Republican with close ties to the McCain campaign told ABC News. “I think it will help.”
Davis, who will still be above Schmidt in the campaign hierarchy, will focus on general strategy, convention planning, managing relationships with major donors, and the search for a running mate, a McCain campaign official told ABC.
The new role for Schmidt was announced at McCain campaign headquarters Wednesday in Arlington, Va.
One McCain insider said the move is designed in part to provide a psychological lift to McCain among Republican insiders and political reporters. Among McCain’s obstacles has been a growing perception that the Arizona Republican failed to capitalize on his head start in the general election, and his campaign has seemed halting and disorganized in its daily messaging.
Schmidt has a reputation for a hard-charging, hard-working approach. He ran the Bush campaign’s rapid-response messaging “war room” in 2004, and also served as a top adviser to Vice President Dick Cheney before managing Schwarzenegger’s re-election.
Davis was installed as campaign manager last July, as part of a total revamping of the McCain operations that coincided with the campaign’s near-bankruptcy.
July 2, 2008 in Hunter, Duncan, Thompson, Fred | Permalink | User Comments (38)
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When you are trying to be the unRepublican Republican is this such a smart move? I wonder if the truth is that McCain will struggle to get more than 45-46% simply because he is the Republican candidate.
Posted by: markymark | Jul 2, 2008 2:26:01 PM
Maybe they should try Huck's debate strategy instead.... ie., just don't suck.
This would probably work bettah, My Friends.
Posted by: The Commander Guy | Jul 2, 2008 2:29:21 PM
McCain should go on vacation while obama continues to self destruct. So now a supporter changes the Star Spangled Banner to sing a black national anthem.
Posted by: geevill | Jul 2, 2008 2:32:26 PM
first, Rove is a 'behind the scenes' advisor to McCain; now we have a Bush/Cheney operative running his campaign. Good! It highlights even more that he is just four more years of the same.
Posted by: bernadette | Jul 2, 2008 2:41:15 PM
My niece, Katelyn, stationed at Baluud , Iraq was assigned, with others
of her detachment, to be escort/guard/ watcher for Martha Raddatz of ABC
News as she covered John McCain's recent trip to Iraq.
Katelyn and her Captain stood directly behind Raddatz as she queried
GI's walking past.
They kept count of the GI's and you should remember these numbers.
She asked 60 GI's who they planned to vote for in November. 54 said John
McCain, 4 for Obama and 2 for Hillary.
Katelyn called home and told her Mom and Dad to w atch ABC news the next
night because she was standing directly behind Raddatz and maybe they'd
see her on TV. Mom and Dad of course, called and emailed all the kinfolk
to watch the newscast and maybe see Katelyn.
Well, of course, we all watched and what we saw wasn't a glimpse of
Katelyn, but got a hell' uva view of skewed news.
After a dissertation on McCain's trip and speech, ABC showed 5 GI's
being asked by Raddatz how they were going to vote in November; 3 for
Obama and 2 for Clinton .
No mention of the 54 for McCain
Posted by: JC | Jul 2, 2008 2:42:38 PM
Can McCain learn to bunny hop like Rove?
Posted by: DAVID NH | Jul 2, 2008 2:49:49 PM
muddled message
lack of focus
Symptoms of old age. This is what happens when you lose your bearings. It's just a fact of life.
A campaign "shake up" is not going to help.
OBAMA 08
Posted by: Omentum | Jul 2, 2008 2:53:20 PM
Steve Schmidt...
You would have to have a fountain of youth stashed away in this grand strategy you have for McSame's campaign?
Posted by: Omentum | Jul 2, 2008 2:55:40 PM
A Bush/Cheney lackey as the new campaign manager -- so much for the "maverick." My question is how this Schmidt guy has the gall to run another campaign after his last effort resulted the worst president in history?
By the way JC, stop circulating false right-wing e-mails. Obama is raising much more money from the military than McCain, as is Ron Paul. They don't want to stay in Iraq 100 years like Gramps McCain.
Posted by: Seamus | Jul 2, 2008 2:56:47 PM
Here comes the smear machine.
The GOP have no positive agenda at all so in order to win they have to smear.
Posted by: Betty | Jul 2, 2008 3:20:15 PM
Interesting article today in Investors Business Daily...the leading business publication. Ariticle is...Energy: Fossil Fool...Harry Reid, Democrat from Nevada, the Senate Majority leader. Article discusses his political stances regarding energy policies.
Posted by: roger king | Jul 2, 2008 3:22:46 PM
And I was starting to believe that John McCain was on a purely political mission:
COLOMBIA SAYS IT RESCUED INGRID BETANCOURT AND THREE AMERICAN HOSTAGES FROM REBELS, THE AP REPORTS
Posted by: Last Call | Jul 2, 2008 3:23:37 PM
Too funny. McCain hiring operatives from the worst presidency in history. What would people say if Obama hired people from the Carter presidency?...
Posted by: doobie | Jul 2, 2008 3:31:10 PM
"I wonder if the truth is that McCain will struggle to get more than 45-46% simply because he is the Republican candidate."
The amazing thing is he is managing these numbers and Hillary managed higher numbers while running against the DNC and the mainstream press.
ABC is bad. CNN is shameless. MSNBC gave up on reporting and switched to campaigning years ago. Blame the schools of American journalism for allowing advocacy journalism to be taught as respectable.
Obama's lead should be bigger than it is. That is a bad sign for the DNC. The predicted blowout isn't happening. Apparently Americans are taking the election a lot more seriously than the press. They aren't buying the spin.
Posted by: len | Jul 2, 2008 4:18:58 PM
And Obama's numbers should be bigger - why? He is ahead in every poll including the Hispanic vote which CNN keeps saying is "soft." He is closing in on McCain in states that were thought to be safe red states - granted, the polls are still in early formation but it is not the numbers in the polls that tell the story - it is the trend they are showing.
Posted by: sandy | Jul 2, 2008 4:25:13 PM
McCain is Toast
Posted by: jock59801 | Jul 2, 2008 4:29:12 PM
So there's another shakeup with McCains campaign and Steve Schmidt, a veteran of the Bush-Cheney 2004 campaign, has been put in charge of daily operations. Yeah, that makes sense. McSame wants to distance himself from Bush/Cheney and what does he do, he puts a Bush/Cheney man in charge. Sheesh, McCain is either dumber than Bush or really confused or senile.
Posted by: Drew Hoffman | Jul 2, 2008 4:38:27 PM
i love last calls post, not sure but is last call saying john mccain rescued those people lol
john mccain isnt rambo dude
hahahaha
I also think the polls arent very reliable, id give obama 5 points on every poll for the plane fact that not one single polling place ever got obamas numbers ever correct...
if the cell phone crowd comes out as they did in the primary, there wont be anything left of red states... maybe texas and oklahoma stay red
Posted by: bhrandon | Jul 2, 2008 5:11:41 PM
Hit the nail on the head! Obamas lead should be greater given all the media attention for the demo primary but, it's not, WHY?
Because a lot of people are starting to question who this Obama candidate is with all the flip flopping on issues he is doing. If that isn't enough he has to pay for the Clintons support and pay off her debt. Another politician just like Rev. Wright said.
Posted by: Be Independent | Jul 2, 2008 5:20:31 PM
such arrogance and ignorance on the part of obama lemmings will only worsen the psychological downfall they will inevitably experience when his campaign fails in the fall...
Posted by: chris | Jul 2, 2008 5:30:19 PM
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