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The Note: Will McCain’s Attacks Backfire?

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July 31, 2008 8:29 AM

ABC News' Rick Klein Reports in Thursday's Note: When Britney and Paris were thrust into the campaign, it was not a happy day in Obamaland. 

Which is not the same as suggesting that it was a banner day for Team McCain.

It was a day where Sen. John McCain’s campaign -- maybe for the first time in the general election -- found a coherent argument to effectively push. (Though it might not have been the argument McCain himself wants/needs.)

It was a day that made Steve Schmidt’s team whirl with Rove-like efficiency. (And made John Weaver stir with un-Rove-like alacrity.)

It was a day that may have forced Sen. Barack Obama into a rare unforced error.  (Yet may have forced McCain into the box he’s been avoiding.)

Read the rest of The Note -- and get all the latest on the 2008 election, Congress, the White House and the wide world of politics every day -- from Rick Klein by bookmarking this link.

It was a day when a quote -- however mischaracterized -- placed an exclamation point on a narrative. (Maybe two narratives, actually.)

"The new McCain ad depicts Obama as a celebrity akin to Britney Spears and Paris Hilton -- pretty, pampered . . . not up for being president," ABC’s Jake Tapper reported on "Good Morning America" Thursday. “Now Obama is casting McCain -- who already has a reputation for having a temper -- as negative and angry.”

Humor is humor, but there are other ways to make the same points about inexperience/riskiness/otherness -- frames that haven’t been fully constructed yet.

The ad marks a critical point of concession: McCain is saying that the campaign isn’t really about him, after all. And if he keeps this up, winning the presidency will continue to be far more about tearing Obama down than building himself up.

"John McCain's campaign gave its clearest signal yet that its main focus right now isn't talking about the presumed Republican nominee," Bob Drogin and Peter Nicholas write in the Los Angeles Times. "Instead, it is trying to shape the public image of Obama -- in this case, by comparing him to two celebrities who are widely mocked as lacking substance."

(Was it a necessary concession? Sure, the campaign has been waged on Obama’s terms to date, but things are tight as ever in new polling in battleground states.)

Continue reading today's Note by clicking HERE.

ABC News' John Santucci and Alexa Ainsworth contributed to this report.

July 31, 2008 in Hunter, Duncan, Kucinich, Dennis, Romney, Mitt, Tancredo, Tom, Thompson, Fred | Permalink | User Comments (38)

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geevil - are you saying there aren't other presidents on currency?

Is that typical of McCain supporters? They don't know most of those guys on our paper money were presidents?

Posted by: Paul | Jul 31, 2008 9:37:53 AM

Its even funnier watching Obama make himself the self appointed president and trying to drag the race card into it.

Obama knows his only chance to win is by using the RACE CARD

Posted by: rag top | Jul 31, 2008 9:51:02 AM

Paul, we shall see. His "bounce" is draining away at a steady pace. You can run on air and sugar for just so long. Seems to be losing momentum which is what happens when there is not any substance to begin with. Obama needs a jolt and any VP choice other than HRC is not going to give it to him.

Posted by: Samantha | Jul 31, 2008 9:55:48 AM

Could you imagine if Obama had done these things? He would have been labeled "arrogant" and "presumptious" by both the media and the GOP.

___________________________

He already has with "Opossum for President" seal!

Posted by: American_first | Jul 31, 2008 9:57:37 AM

McCain is erratic, childish, and unreliable.

He talks about Obama being a Celeb, but complains that he can't get any press. So he attacks the press, and that doesn't work, so He attacks Obama, next he will attack the public he trying to reach.

he is weak, defensive, surly, and unfit for office.

Posted by: Thinking | Jul 31, 2008 10:04:31 AM

Obama Girl is outraged

Posted by: rag top | Jul 31, 2008 10:10:31 AM

Sure, there isn't any real substance to them,
...
and McCain should know better after Rovian tactics like smearing him with lies about a "black love child" helped tank his last campaign,
...
and the content of the McCain ads have been demonstrably false on several occasions,
...
and even Andrea Mitchell has as much as called them lies,
...
and former McCain supporters are distancing themselves from his utterly reprehensible tactics,
...
and the "Straight Talk Express" has gone weeks without straight talk on anything,
...
but really, at this point, what else can McCain do? His own party hates him, practically all of his possible VP picks have been rejected by the far right, and it appears he couldn't attract 1000 homeless people to hear him read off the teleprompter if he promised them a free meal.

Sleazy attacks are really all he has left. Sad, really, for a once-proud man.

Posted by: McCain's attack ads are helping | Jul 31, 2008 10:19:26 AM

Samantha: "You can run on air and sugar for just so long."

I'm sure I won't convince you, but I think Obama has a lot of substance. His command of the issues far exceeds (media, please cover your eyes, because I know you don't want to acknowledge this) McCain's.

Posted by: Paul | Jul 31, 2008 10:40:49 AM

suggest that comments by the MSM are hardly momentum for true voter backlash - but nice try .

Posted by: few | Jul 31, 2008 9:03:17 AM

Exactly! No one care if obuma cries and sobs over coments about his apparent god impersonation, he hears voices too!
I can not wait till voters are paying attention and obuma is dethroned by a good swift kick in the chops!

Posted by: HP Boston | Jul 31, 2008 1:28:18 PM

Howard - he did say that. McCain said people are hungry for a high-road campaign that debated issues, and he'd rather lose the election than give people anything less.

----------------------------------
Ya he did and OBUMA said the same and then bashed, trashed and played the race card every chance he got. Remember he play soooo dirty in the primary and he is good at it. Chicago was Obumas ghetto! He fights like a street "organizer!" He is still at it.

Posted by: HP Boston | Jul 31, 2008 1:32:12 PM

Are any of the McCain supporters going to manage to say anything that actually, you know, _supports_ their candidate?

The reason I ask is that (ironically enough, given the subject of the original post) most of their comments above seem to be in the same vein as McCain's ads: long on personal attacks on Obama, but short on anything of substance to say in favor of McCain. There are plenty of references to race, some attempts at humor (through misspellings of Obama), some name-calling (e.g., "moron" - funny for a professor of Constitutional law running against someone who ranked 894 of 899 students at the Naval Academy), but... not much in the way of positive statements about their candidate.

Don't any of you who are planning to vote for McCain have _anything_ positive to say?

Beuler? Beuler?? Anyone??? ;-)

Posted by: Question | Jul 31, 2008 3:05:47 PM

Another Bogus Headline From the
Bogus News Organization, ABC News!
Criticizing an opponents positions
is Not An Attack!
Obama is an Empty Suit!
He stands for Nothing!
He changes his positions like he changes
his clothes! "change you can't believe in"!
His solution to our Energy Crisis is to
suck it up and wait 15-20 years until
Wind, Solar, and Bio-fuels kick in!
He is truly Dr No on energy!
His economic plans, universal healthcare, bailouts for irresponsible
homeowners and speculators etc will
bankrupt our economy and guarantee a
deep recession!
He's all over the map on Iraq!
No matter how he attempts to
"refine" his position on Iraq,
Barack Obama showed Poor Judgement by
opposing "the surge" and claiming that it would make the situation in Iraq worse! He compounds his Poor Judgement
by not admitting that he was wrong and that "the surge" has worked!
Luckily for him he can go back to the
Senate after he loses the election in
November!

Posted by: reaganfan | Jul 31, 2008 4:47:17 PM

Yes, yes, we get it. McCain supporters don't like Obama.

But haven't you anything positive to say about your candidate? Not even one thing? Do you still wonder about why no one seems worked up about his candidacy if all he (and you) can do is go negative on his opponent?

Look, I don't even care much for Obama myself, but this is a fact: many Americans are completely bored with McCain's style of politics.

Posted by: Question - again... | Jul 31, 2008 4:59:19 PM

The best campaign and use of media that I ever saw was run by Ronald Reagan. My favorite line in a speech he gave "We are looking forward to the 80s with courage, confidence and hope." It's time to stop playing charades with TV ad time. That campaign was not arrogant.

Posted by: Hope | Jul 31, 2008 6:53:44 PM

You'll see the extent of how big of a BACKFIRE this Britney-Paris flop is going to show up next week. A MAJOR mcCain campaign "restucturing" and anyone who's fingerprints are on this crazy ad will be joining phil Graham and Hagee in Republican Limbo.
Neither Britney or Paris were asked permission to use their image...Cindy McBigBucks crack open your Gucci purse, Gramps just opened you up for a HUGE law suit.

Posted by: mark | Jul 31, 2008 8:47:54 PM

McNasty just gave every Late Night comic enough material to carry them through the Olympics.
jon, stephen, dave, conan, jay...have at him!

Posted by: mark | Jul 31, 2008 8:54:15 PM

Britney, Paris, and Obama: A Trio Locked in History!


In a few short days the 2008 Presidential race will finally be finished... over... done... complete! That is when the Monday- morning-quarterbacking will commence as high paid analysts and brainiac historians will studiously pore over each detail of the General election: the good, the bad, and the ugly to determine just how the winner won and the loser lost.

Should Senator John McCain be fortunate enough to pull a win out of the bag, history will reveal that the game changing moment... that one moment (it happens by the way in all campaigns) which turned Obama's world upside-down, is this new "Britney, Paris, and Obama" ad. Indeed, on the surface, the ad appears nonsensical and juvenile, both in worth and presentation. Aw... but therein is the mastery of this ad. And, whoever designed it will be lauded for years-to-come for the ad's long term effectiveness!

Now, the first outcome of the 'ad' was to cause a national raucous to be raised. Bait-takers, such as the Huffington Post, who called the ad 'racist'... and MSNBC's Mika Brzezinski and the likes, could be depended on to raise-the-racism trumpet and create that 'noise'. True to form, the 'noise' has been raised, and by design, has caused many to focus on the age-old "Mandingo slave stereotype" or... young blonde, white woman and good looking black man parody. Consequently, many will spend the next 90-days of the election stewing over that... while the real message of the ad lingers in the air.

Then, there are others who are interpreting the ad as meaning Obama, Paris, and Britney are superfluous media creations––void of substance or any other attributable or meaningful contribution to society, to date. For sure... those following that particular vein of thought are also being diverted (for the time being) from grasping the true essence of... and genious of this 'ad'.

Even Senator Obama allowed himself to fall into that "well-set" trap door, as he, by responding to the ad... demonstrated his irritation with its substance. Here are his comments on the ad during a recent campaign stop in Cedar Rapids, Iowa:

"...you’d think we could have a serious debate," Obama said. "But so far, all we've been hearing about is Paris Hilton and Britney Spears. I mean, I do have to ask my opponent, is that the best you can come up with? Is that really what this election is about? Is that what is worthy of the American people?"

And right there... in Obama's comments... is the point-driving essence of that 'ad'. It's not about the racial aspect... and forget about its painting Obama/ Britney/Paris as 'air-heads'. What this ad really does is shrewdly remind the American public of what Obama so blatantly spoke: how sick, and tired, and weary, and worn-out, and exhausted, and burnt-out they are of hearing about Britney, Paris, and Obama–– all the time.

The media's overblown coverage of those three have made their very names nauseating to the general public. People don't want to hear their names, see their faces or hear about any more of their previous or future escapades... let alone 'any' further information about them. Period! Truth be told, every time that 'ad' plays (and it is sure to play non-stop from now until November) Senator Obama will understand the art-of-that-ad... as his poll numbers will be par to those of Britney and Paris by then.

So, if McCain should win... let the history books reflect that it was the media and the media pundits' attempt to ram Obama down the throats of Internet savvy Americans... that killed the presidency of Barack Obama.

Posted by: Vivian Berryhill | Aug 1, 2008 9:34:22 AM

What qualifications does Grand Inquisitor, Ariana Huffington have??? NONE, except for getting a bunch of money from her wealthy gay ex husband. Did she become a loyal informed American by being born and raised in Greece? What gives her the right to put everyone else under the microscope and be so critical? We should put Arianna Huffington under the microscope!!!

Posted by: Gina | Aug 21, 2008 7:00:11 PM

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