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Campaign TV Spending Exceeds $15 Million Since Conventions
September 17, 2008 10:49 AM
ABC News' Tahman Bradley Reports: Barack Obama and John McCain dished out more than $15 million on television advertising in the days immediately following the party conventions and most of the spots that aired during that time period were negative in tone, according to a study conducted by TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project.
Looking inside the spending numbers, the electoral strategy of both campaigns becomes very obvious. Sen. McCain, R-Ariz., working in coordination with the Republican National Committee's independent expenditure arm, exceeded Obama in TV spending in the big electoral prizes of Ohio, Pennsylvania and Wisconsin. Sen. Obama, D-Ill., outspent McCain in Missouri and Virginia, the study finds.
McCain is aggressively targeting the blue-collar workers in Michigan, but he's also focusing heavily on defending Colorado and Nevada. His top 6 advertising targets by market are Denver, CO; Detroit, MI; Reno, NV; Las Vegas, NV; Grand Rapids, MI; and Grand Junction. Obama has an especially strong emphasis on Michigan. Detroit, MI; Denver, CO; Las Vegas, NV; Flint, MI; Green Bay, WI; and Grand Rapids, MI are his top advertising targets.
After leaving Florida TV exclusively to Obama for most of the summer, McCain has invested about $1 million in the state since Sept. 1.
Forget all the talk about the electoral map being turned upside down this year with the campaigns competing on each other's turf. It's really a core group of 7 Midwest states, mostly the same bevy of 2004 battlegrounds, that have received the campaigns' major advertising dollars. More than half of the money spent in the first full week after the conventions was spent in Indiana, Iowa, Michigan, Minnesota, Ohio, Pennsylvania and Wisconsin.
McCain was up on the air in 15 states, Obama in 17 states Sept. 6-13. Obama has been making a play in non-traditional battlegrounds that George W. Bush carried in 2000 and 2004 like Indiana, Montana, North Carolina, North Dakota and Virginia.
It comes as no surprise that the tone of the campaign has become increasing negative, a fact reflected in the number of attack ads that are airing. In the first full week after the conventions, Obama ran a higher percentage of negative ads than McCain. 56 percent of McCain ads were negative, 77 percent of Obama's.
Any time McCain has come up in the Obama ads, he's seen standing next to or mentioned as being close to President Bush. Obama’s record and personality have been the main focus on the negative McCain spots. TNS Media Intelligence/CMAG counts any half negative or completely negative ad as negative in its assessment.
University of Wisconsin Professor Ken Goldstein expects spending on television this year to set an all-time record, but he's hesitant to predict that the spending in certain battleground states will exceed numbers in 2000 and 2004 because there's a ceiling for advertising.
"When all is said and done it's always more than the last time. And this time, we'll be in uncharged territory," Goldstein told ABC News.
September 17, 2008 | Permalink | User Comments (15)
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McCain and Palin are telling nothing but lies!
It doesn't matter what ads you put up on TV if they are filled with lies!!
Palins bridge to nowhere lie, her earmarks lies, troopergate lies - all lies!!
And McCain he has always been for deregulation! He and his "whiner" financial guru Phil Grahm and their deregulation nonsense is what got us into this financial disaster!
Now McCain expects us to believe he is all for regulation and suddenly can fix all of this? I don't think so!!!
Doesn't anybody remember he was one of dirtiest of the KEATING 5, back in the S & L scandal in 1989?? Now he wants America to trust him???
Vote for real change and the TRUTH! Vote for Obama/Biden in 2008!!!!
Posted by: Davis | Sep 17, 2008 11:17:04 AM
Obama needs a TV ad that says:
If you elect me President here are my priorities:
1. Affordable healthcare
2. Jobs
3. Get out of Iraq
4. Alternative energy
Keep it short and sweet.
Posted by: Mary | Sep 17, 2008 11:25:11 AM
bush thanks for bankrupting the nation
sorry mccain no thanks we have had enough of your party and what you and your buddy phil gramm has done
Posted by: Bhrandon | Sep 17, 2008 11:59:09 AM
Another reality cramp for Obama/Biden:
Which candidate foresaw the credit crisis and tried to do something about it? John McCain did — and partnered with three other Senate Republicans to reform the government’s involvement in lending three years ago, after an attempt by the Bush administration died in Congress two years before that. McCain spoke on May 25, 2006, on behalf of the Federal Housing Enterprise Regulatory Reform Act of 2005:
“I join as a cosponsor of the Federal Housing Enterprise Regulatory Reform Act of 2005, S. 190, to underscore my support for quick passage of GSE regulatory reform legislation. If Congress does not act, American taxpayers will continue to be exposed to the enormous risk that Fannie Mae and Freddie Mac pose to the housing market, the overall financial system, and the economy as a whole. I urge my colleagues to support swift action on this GSE reform legislation.”
In this speech, McCain managed to predict the entire collapse that has forced the government to eat Fannie Mae and Freddie Mac, along with Bear Stearns and AIG. He hammers the falsification of financial records to benefit executives, including Franklin Raines and Jim Johnson, both of whom have worked as advisers to Barack Obama this year. McCain also noted the power of their lobbying efforts to forestall oversight over their business practices. He finishes with the warning that proved all too prescient over the past few days and weeks.
The bill never made it out of committee. Chris Dodd (D), then the ranking member of the Banking Committee and now its chair, was in the middle of receiving preferential loan treatment from Countrywide Mortgage, one of the companies gaming the system in the credit crisis. Meanwhile, Barack Obama took hundreds of thousands of dollars from the lobbyists McCain mentions in this speech, making Obama the #2 recipient of Fannie/Freddie money.
Open Secrets has the list of Congressmen who have benefited from Fannie Mae/Freddie Mac largesse since 1989. Remarkably, after only serving less than four of those 20 years, Barack Obama has vaulted to the #2 position on Capitol Hill. Only Dodd outstripped him. He took more than SIX times the amount that McCain received in a 20-year period.
The record shows that McCain saw the problem coming and tried to get Congress to act. In 2005, both McCain and Obama served together in the Senate. Did Obama attempt to pass this reform, sign on as a co-sponsor, or even speak out in its favor? NO!
McCain has been talking REFORM for three years, with no assist from Obama or Biden. And McCain at least knows the correct name of the company that got its bailout last night from the federal government (AIG). Is Team Obama so incompetent that they couldn’t check the name before issuing the statement?
Posted by: carl | Sep 17, 2008 12:12:04 PM
The Democratic Party is UNFIT even to be majority in Congress. Fact of the matter is, the mind boggling collapse of Wallstreet has MORE to do with Democratic lead Congress than Bush itself. McCain supported a proposal in 2005 to oversee Fannie Mae and Freddie Mac; what the democrats in the senate had done? KILLED IT!
And now the Democrats are busy LYING to the American “don’t blame us.” The crash of our housing has MORE to do with the Democratic Party than the GOP. We all have to face the truth instead of acting blind what the Democrats in Congress are doing. Being hoodwinked by party loyalty is not the way to live.
Posted by: HP Boston | Sep 17, 2008 12:23:23 PM
It comes as no surprise that the tone of the campaign has become increasing negative, a fact reflected in the number of attack ads that are airing. In the first full week after the conventions, Obama ran a higher percentage of negative ads than McCain. 56 percent of McCain ads were negative, 77 percent of Obama's.
------------------------------
Obuma claim to fame........if it's dirty I can do it I'm from Chicago!
Posted by: HP Boston | Sep 17, 2008 12:30:40 PM
EVERYBODY IS TO BLAME,
for being so comfortable that they dont have enough since to pay attention to whats really going on, no body wants to take responsibility for whats happening... Nobody wants to be reponsible for saving money, Nobody wants to be responsible for the miseducation of our next generations, Nobody wants to be responsible for anything, everybody wants to cry poor me, medicate me Im depressed, medicate me I owe so much money on my credit cards, Nobody wants to be responsible for their overspending so lets claim bankruptcy, Nobody wants to be responsible for the one night stand they had or for another baby lets get an abortion.
People used to stand up for what they believed in, not just sent in their rooms and complain about it.
What happened to standing for something or falling for anything. I could care less if its a women or a man or black or white, just as long as they stand for something other then themselves, show me somebody with empathy and compassion and passion, educated or uneducated...
Posted by: Cicly | Sep 17, 2008 12:42:03 PM
carl | Sep 17, 2008 12:12:04 PM
--------KUDOS CARL!! GREAT POST ALL TRUE!!
Posted by: HP Boston | Sep 17, 2008 12:46:02 PM
Obuma needs a TV ad that says:
If you elect me President here are my priorities:
1. Affordable health care/ hope I can pay for it, may have to change.
2. Jobs/ the private sector is mine I will provide jobs, I hope.
3. Get out of Iraq/ well first I have to talk the generals and Iraq to keep it going so I will look good when I end it!
4. Alternative energy / My hot air has not done the trick, Michelle will join in that!
Keep it short and sweet.
Posted by: HP Boston | Sep 17, 2008 12:51:54 PM
HP BOSTON,
Obama brought up the Savings and Loan scandal in the late 80's in his speech on the economy yesterday. And he came real close, but didn't mention something - so I will!!
McCain was one of the dirtiest Senators involved in the S & L corruption scandal in 1989!!! He and 4 other "Dirty corrupt" Senators were named the "KEATING 5."
Don't believe me, just use "the Google" My Friends and google Keating Five. That is if you can run that new fanged computer thing or the Blackberry that McCain invented!!!
Out of the five he was the only one to take money and bribes to try and STOP and cover-up the investigation of the Savings and Loans!!!
Sound familiar??? As we see now McCain has his henchmen up in Alaska right now trying to "COVER-UP" Palin's TROOPERGATE SCANDAL right now!!!
And McCain says he and Palin are the ones to clean up corruption in Wahington??
GIVE ME A BREAK!!!!! MORE LIES!!!!
Let's vote for TRUTH and HONESTY in government this time, let's vote for Obama/Biden in 2008!!!
Posted by: Davis | Sep 17, 2008 1:15:12 PM
Davis | Sep 17, 2008 1:15:12 PM
Wow you really OD on the kook aid, lunch should be lite and refreshing. Garbage in garbage OUT!!
Let's vote for TRUTH and HONESTY in government this time, let's vote for McCain/Palin 08
!
Posted by: HP Boston | Sep 17, 2008 2:04:22 PM
And how can McCain do all this on only $84million in public financing money. Give me a break. He is in the lobbyist pockets for sure. This is the biggest sham of our lifetime.
Posted by: William | Sep 17, 2008 2:05:24 PM
Obuma needs a TV ad that says:
If you elect me President here are my priorities:
1. Affordable health care/ hope I can pay for it, may have to change.
2. Jobs/ the private sector is mine I will provide jobs, I hope.
3. Get out of Iraq/ well first I have to talk the generals and Iraq to keep it going so I will look good when I end it! ( Mmm thats a crime, LOGAN ACT!! )
4. Alternative energy / My hot air has not done the trick, Michelle will join in that!
Keep it short and sweet.
Posted by: HP Boston | Sep 17, 2008 2:06:18 PM
No Oil for Blood
Thanks to three American senators (Schumer. Kerry and McCaskill), China will be pumping Iraqi oil.
by Frederick W. Kagan
09/16/2008 3:15:00 PM
This morning, I had the honor of testifying before the House Budget Committee on the situation in Iraq. The discussion was polite and civilized, and was a reminder that even now it is possible for people who disagree about what to do in Iraq to argue without raised voices and disagreeable language (apart from the Code Pink women, yelling for those who think that shouting opponents down is preferable to arguing with them). Congressman Brian Baird once again demonstrated that it is possible even for those who bitterly opposed the war to recognize the importance of doing the right thing now–as well as the possibility of crossing the Republican-Democrat sectarian divide on this issue. One question came up repeatedly in the hearing that deserves more of an answer than it got, however: Why, after all the assistance we’ve given to Iraq over the past five years, was the first major Iraqi oil deal signed with China and not with an American or even a western company? The answer is, in part, because three Democratic senators intervened in Iraqi domestic politics earlier this year to prevent Iraq from signing short-term agreements with Exxon Mobil, Shell, Total, Chevron, and BP.
The Iraqi government was poised to sign no-bid contracts with those firms this summer to help make immediate and needed improvements in Iraq’s oil infrastructure. The result would have been significant foreign investment in Iraq, an expansion of Iraqi government revenues, and an increase in the global supply of oil. One would have thought that leading Democratic senators who claim to be interested in finding other sources of funding to replace American dollars in Iraq, in helping Iraq spend its own money on its own people, and in lowering the price of gasoline for American citizens, would have been all for it. Instead, Senators Chuck Schumer, John Kerry, and Claire McCaskill wrote a letter to Secretary of State Rice asking her “to persuade the GOI [Government of Iraq] to refrain from signing contracts with multinational oil companies until a hydrocarbon law is in effect in Iraq.” The Bush administration wisely refused to do so, but the resulting media hooraw in Iraq led to the cancellation of the contracts, and helps to explain why Iraq is doing oil deals instead with China.
Senators Schumer, McCaskill, and Kerry claimed to be acting from the purest of motives: “It is our fear that this action by the Iraqi government could further deepen political tensions in Iraq and put our service members in even great danger.” For that reason, presumably, Schumer went so far as to ask the senior vice president of Exxon “if his company would agree to wait until the GOI produced a fair, equitable, and transparent hydrocarbon revenue sharing law before it signed any long-term agreement with the GOI.” Exxon naturally refused, but Schumer managed to get the deal killed anyway. But the ostensible premise of the senators’ objections was false–Iraq may not have a hydrocarbons law, but the central government has been sharing oil revenues equitably and there is no reason at all to imagine that signing the deals would have generated increased violence (and this was certainly not the view of American civilian and military officials on the ground in Iraq at the time). It is certain that killing the deals has delayed the maturation of Iraq’s oil industry without producing the desired hydrocarbons legislation.
Nor is it entirely clear what the senators’ motivations were. Their release (available along with their letter to Secretary Rice at the New York Observer quoted Senator McCaskill as follows: “‘It’s bad enough that we have no-bid contracts being awarded for work in Iraq. It’s bad enough that the big oil companies continue to receive government handouts while they post record breaking profits. But now the most profitable companies in the universe–America’s biggest oil companies–stand to reap the rewards of this no-bid contract on top of it all,’ McCaskill said. ‘It doesn’t take a rocket scientist to connect these dots–big oil is running Washington and now they’re running Baghdad. There is no reason under the sun not to halt these agreements until we get revenue sharing in place,’ McCaskill said.” So was this about what’s best for Iraq and American interests there or about nailing “big oil” in an election year?
Either way, like Barack Obama’s asking the Iraqi foreign minister to hold off on a strategic framework agreement until after the American election, it was nothing but harmful to American interests and our prospects in Iraq.
Frederick W. Kagan, a resident scholar at the American Enterprise Institute, is a contributing editor to THE WEEKLY STANDARD.
© Copyright 2008, News Corporation, Weekly Standard, All Rights Reserved.
Posted by: HP Boston | Sep 17, 2008 2:37:14 PM
Barack Obama’s asking the Iraqi foreign minister to hold off on a strategic framework agreement until after the American election, it was nothing but harmful to American interests and our prospects in Iraq.
Posted by: HP Boston | Sep 17, 2008 2:39:06 PM
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