- Daily Photo: Obama Jokes Around at G-20
- Blackwater gets replaced in Iraq
- Daily Photo: U.S. Marines Look Out for Taliban in Afghanistan
- Hillary Clinton the Tomboy and Her "Ah-Ha" Moment
- Obama Administration Sudan Envoy Headed to Region
- Daily Photo: Potential Flashpoint in Iraq
- Clinton Says New Afghanistan-Pakistan Plan Depends on Diplomacy
- Exclusive: Three Israeli Airstrikes Against Sudan
- Additional 4,000 Troops to Be Ordered to Afghanistan
- Daily Photo: Navy Submarine Trains in the Arctic
- Alarm Over North Korea Missile Prep
- Anti-Terror Stimulus? US Offers Rewards for Top Terrorists
- Daily Photo: Pakistani Women in Refugee Camp
- Condoleezza Rice Appears on "The Tonight Show"
- Diplomat and Aid Group Sound the Alarm on Darfur Camp Situation
- auto industry rescue
- Ballotwatch
- Biden, Joe
- Bush, George W.
- Clinton, Bill
- Clinton, Hillary
- Dodd, Chris
- Edwards, John
- Giuliani, Rudy
- Gravel, Mike
- Huckabee, Mike
- Hunter, Duncan
- Inauguration
- Iraq
- Kucinich, Dennis
- McCain, John
- Obama, Barack
- Palin, Sarah
- Paul, Ron
- Romney, Mitt
- Tancredo, Tom
- Thompson, Fred
- Veepstakes
- Vote 2008: Democrats
- Vote 2008: Republicans
- Washington
- White House
« Previous | Main | Next »
Obama's 'Change' Slogan Gets a Change
Email
ShareSeptember 13, 2008 1:06 PM
ABC New's Sunlen Miller reports: Hey, what happened to "Change We Can Believe In?"
Barack Obama has suddenly changed his campaign slogan and signage replacing the 19 month Obama campaign event staple with a new one: "Change We Need."
The new slogan slowly started debuting after the convention but wasn't fully debuted as a package until this weekend in New Hampshire. The new campaign slogan is coupled with a new podium donning the familiar – yet slightly different - message, new campaign signs, and a large banner on stage behind Obama.
The colors, and design are the same – and could be quickly overlooked, yet the message is an important one that the Obama campaign is trying to push: that Obama is the change that now not only should you believe in, but it’s the change Americans need because of the state of their lives over the last 8 years under a Bush presidency.
The slightly retooled slogan and message is something the Obama campaign has planned on slowly incorporating since Obama officially accepted the Democratic Party’s nomination in Denver late August.
"There's a real distinction between more of the same and the change we need and so that's a part," Obama's Chief Strategist David Axelrod says of change from the old slogan, "It's not that we're moving away form it, but we're incorporating it."
Senator Obama – speaking to a "Change We Need" rally before a "Change We Need" podium, as "Change We Need" signs waved in the audience – told the New Hampshire crowd that, well he is the change they need.
"Understand this Manchester, if we are going to bring about the change that we need, we have to understand what change is."
All this change comes at a time when the two candidates are arguing over change.
"We can't be fooled because John McCain – I've been talking about change since we started this campaign- some of you were involved. I talked about change when we were up, I talked about change when were down," Obama told the crowd of 1,700, "But now suddenly John McCain and his running mate Sarah Palin, they're out there saying 'we're for change.' 'We're for change too.' Well I'm glad that they now agree with me but we've got to change America." But let's be absolutely clear about what change means - change isn’t just a word."
September 13, 2008 | Permalink | User Comments (388)
You can follow this conversation by subscribing to the comment feed for this post.
Once a Muslim, he will always be a Muslim. He will not change.
Posted by: kerry | Sep 13, 2008 1:16:58 PM
HOw fortunate you Americans are to have such a gifted candidate.
After 8 years of Bush, I thought America was doomed. Of course, you could still elect Mc Cain. And then, it will be curtains. And you will deserve what you get.
Posted by: riccardo | Sep 13, 2008 1:17:22 PM
MCCAIN WOULD RATHER LOSE HIS INTEGRITY THAN LOSE AN ELECTION!!
Posted by: Melvin | Sep 13, 2008 1:17:34 PM
MCCAIN WOULD RATHER LOSE HIS INTEGRITY THAN LOSE AN ELECTION!!
Posted by: Melvin | Sep 13, 2008 1:17:38 PM
Change christian to Muslim? You can image.
Posted by: kerry | Sep 13, 2008 1:17:56 PM
McCain would rather lose his integrity than lose an election!!
Posted by: Melvin | Sep 13, 2008 1:18:26 PM
Once a Muslim, he will always a Muslim. A change you can image.
Posted by: kerry | Sep 13, 2008 1:19:40 PM
I would rather lose integrity than lose election!
Posted by: John_McCain_honerable | Sep 13, 2008 1:24:34 PM
Therefore, Obama has changed his slogan. Could it be that he never really planned to change anything except his title. His pick for the V.P. says everything – no change. We will have the same old Washington or worse IF he is ELECTED and not selected by the DNC.
Posted by: Democrats for Clinton | Sep 13, 2008 1:25:30 PM
I would rather lose integrity than lose election!
Posted by: John_McCain_honerable | Sep 13, 2008 1:25:43 PM
Why McCain Can't Use E-mail
http://corner.nationalreview.com/post/?q=OTliMTNiZjg5ZDEwZWNiZDYwZWFjN2JlNjNjNjkxZmM=
Posted by: LightSeeker | Sep 13, 2008 1:26:32 PM
Can I just comment on how ridiculous this call for change is? You want change? No way, I was the first person to call for change. Your change is fake! My change is real! I am glad you want change too, but it doesn't count!
I have to laugh when he says "But let's be absolutely clear about what change means - change isn’t just a word."
And then he proceeds to not describe what change means.
Posted by: Wade | Sep 13, 2008 1:26:44 PM
I would rather lose integrity than lose election!
Posted by: John_McCain_honerable | Sep 13, 2008 1:26:45 PM
Do you believe the SUDDEN 'change' coming out from the mouth of the person that sitting in the church listening to Rev. Wright for more than 20 years?
Do you believe the SUDDEN 'change' coming out from the mouth of the person who voted 'present' for more than 130 bills?
Posted by: golfgirlusa | Sep 13, 2008 1:27:16 PM
kerry, you need a new lie, why not go to McCain's web site and read a few new ones that you can then spread.
Besides, what would a POS like you know about being Christian.
Posted by: JR | Sep 13, 2008 1:28:02 PM
I would rather lose integrity than lose election!
Posted by: John_McCain_honerable | Sep 13, 2008 1:28:31 PM
when will the media investigate joe biden's five draft deferments?
when will we learn what happened to his documentation that was alleged he had "ASTMA AS A TEENAGER"?
WHO TOOK JOE BIDEN'S PLACE IN VIETNAM?
Posted by: deroy | Sep 13, 2008 1:28:55 PM
"Change" as Obama has been inspired by is not the "change" McCain/Palin speak of.
Here are the roots to Obama's change, straight from yet another "mentor" in Chicago. Funny, if you google Obama Sal Alinsky, you also find Hillary there as well.
This, from an article from the UK Spectator, Melanie Philips explains the concept:
This prompted the Obama campaign to issue a pained defence of community organisation as a way of promoting social change ‘from the bottom up’. The impression is that community organising is a worthy if woolly and ultimately ineffectual grassroots activity. This is to miss something of the greatest importance: that in the world of Barack Obama, community organisers are a key strategy in a different game altogether; and the name of that game is revolutionary Marxism.
The seditious role of the community organiser was developed by an extreme left intellectual called Saul Alinsky. He was a radical Chicago activist who, by the time he died in 1972, had had a profound influence on the highest levels of the Democratic party. Alinsky was a ‘transformational Marxist’ in the mould of Antonio Gramsci, who promoted the strategy of a ‘long march through the institutions’ by capturing the culture and turning it inside out as the most effective means of overturning western society. In similar vein, Alinsky condemned the New Left for alienating the general public by its demonstrations and outlandish appearance. The revolution had to be carried out through stealth and deception. Its proponents had to cultivate an image of centrism and pragmatism. A master of infiltration, Alinsky wooed Chicago mobsters and Wall Street financiers alike. And successive Democratic politicians fell under his spell.
His creed was set out in his book ‘Rules for Radicals’ – a book he dedicated to Lucifer, whom he called the ‘first radical’. It was Alinsky for whom ‘change’ was his mantra. And by ‘change’, he meant a Marxist revolution achieved by slow, incremental, Machiavellian means which turned society inside out. This had to be done through systematic deception, winning the trust of the naively idealistic middle class by using the language of morality to conceal an agenda designed to destroy it. And the way to do this, he said, was through ‘people’s organisations’.
Posted by: obamamama | Sep 13, 2008 1:29:23 PM
Hypocrisy Defined: In the Earmark Game, Obama Beats McCain, $740 Million To Nothing
Posted by: LightSeeker | Sep 13, 2008 1:29:43 PM
People are starting to see through Obama. Change we cannot believing to now Change Obama needs.
Posted by: young_voter | Sep 13, 2008 1:30:31 PM
Post a comment
