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Campaigns Spent $28 Million on TV ads Last Week

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October 08, 2008 1:34 PM

ABC News' Tahman Bradley Reports: The presidential campaign spent over $28 million on TV ads last week and over half of the spending was in 7 key Midwest battleground states, a new TNS Media Intelligence/CMAG and University of Wisconsin Advertising Project study found.

Sen. Barack Obama, D-Ill., dropped $17.5 million of television ads September 28-October 4, outspending rival Sen. John McCain, R-Ariz., in nearly all of the competitive states. McCain, with help form the Republican National Committee, was on the air over that same period with $11 million in ads.

Obama outspent McCain last week by a 3 to 1 margin in Florida, over 2 to 1 margin in New Hampshire, over 3 to 2 in Nevada, over 8 to 1 in North Carolina and over 3 to 1 in Virginia, the study found. The campaigns spent about an equal amount in Colorado, New Mexico, Ohio, Pennsylvania, Wisconsin and Michigan. McCain pulled his advertising in Michigan during the period of the study. Obama has more cash to spend because he is raising private money for the general election. McCain is using the public financing system.

Ohio, where a recent ABC News poll showed Obama leading by six points, received the biggest amount of ad dollars. Obama spent $2.2 million, McCain $1.7 million in Ohio last week. Pennsylvania received nearly the same amount of ad dollars from the campaigns – Obama spent $2.2 million, McCain $1.6 million there.

Nearly 100 percent of the McCain campaign's advertisements had a negative message, while roughly 34 percent of Obama’s commercials were negative. The study shows that negative advertising is up compared to 2004. President Bush's ads were negative 64 percent of the time, Massachusetts Sen. John Kerry had 34 percent negative ads.

Outside group activity is not quite what is was in 2004. Sure, there's a liberal group with a TV ad questioning McCain temperament and a conservative group reminding votes of Obama's ties to a 1960s radical, but spending overall by 527s, 501c3s and PACs is down. Vets for Freedom aired about $1 million and the Committee for Truth in Politics aired about $179,000 in support of McCain. Obama got help mostly in Wisconsin, Ohio and Missouri form the California Nurses Association, which spent around $60,000 on ads and the Defenders of Wildlife which spent $34,000.

Also of note, McCain cut back on TV ad spending when he suspended his campaign to focus on the financial crisis on Wall Street. On Sept. 25 McCain aired 1,304 ads but his number of ads dropped to 302 ads on September 26, 670 ads on September 27, and 852 ads on September 28. His advertising returned to normal levels on September 29 when he ran 2,678 ads, the study found.

TNS Media Intelligence/CMAG and the University of Wisconsin Advertising Project will have another report out shortly before Nov. 4.

October 8, 2008 | Permalink | User Comments (25)

User Comments

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"Obama has more cash to spend because he is raising private money for the general election"

Obama has more cash to spend because HE IS ILLEGALLY RAISING MONEY by laundering illegal donations in small amounts.

Posted by: geevill | Oct 8, 2008 1:41:00 PM

Posted by: geevill | Oct 8, 2008 1:41:00 PM

Obama has more cash to spend because HE IS ILLEGALLY RAISING MONEY by laundering illegal donations in small amounts.

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Ah gee whiz geevill!

True, this is a free country, and a person can pretty much say whatever they want.

However, technically, unless you can back up this inflammatory charge with facts, YOU are the one committing a crime - the crime of LIBEL.

The fact that Obama is a public figure does not make your statements any less libelous, only more difficult to prosecute.

----

If Obama IS "laundering illegal donations" this would not be difficult to prove.

So, why don't you put up or shut up?

Posted by: m@chiavelli | Oct 8, 2008 2:02:09 PM

Good for them...keep the money coming into the system.....

Posted by: becky | Oct 8, 2008 2:05:35 PM

“Nearly 100 percent of the McCain campaign's advertisements had a negative message, while roughly 34 percent of Obama’s commercials were negative.”

After awhile even Joe six pack will notice that one side has a message while the other side is just flailing away.

Posted by: Mortimer Snerd | Oct 8, 2008 2:06:09 PM

Nothing wrong with supporting the economy...

Posted by: 1percenter | Oct 8, 2008 2:06:58 PM

hey geevill

I just sent Obama another $100.00 of ILLEGAL MONEY

Inspired by Obama being much more presidential last night and having the traditional (non-disfunctional) family representing America

Posted by: votor | Oct 8, 2008 2:07:50 PM

He will out spend for gov. too if he is elected. He will bring more deficit to gov. than McCain does.

Posted by: golfgirlusa | Oct 8, 2008 2:09:50 PM

Obama outspent Hillary 1.5 to 1 in CA and lost by 10 points.

Obama outspent Hillary 2 to 1 in OH and lost by 10 points.

Obama outspent Hillary in TX 2 to 1 and lost by 4 points.

Obama outspent Hillary in PA 3 to 1 and lost by 10 points.

Obama outspent Hillary in KY 3 to 1 and lost by 40 points.

Obama outspent Hillary in WV 3 to 1 and lost by 40 points.

Obama outspent Hiallry 3 to 1 in Puerto Rico and lost by 40 points.

Posted by: ch | Oct 8, 2008 2:14:34 PM

McCain's budget...

$850 billion bailout
$300 billion for mortgage bailout
$300 billion for big business
$120 billion to stay in Iraq
Total $1.570 trillion

To be fair, McCain wants to cut
$20 billion in earmarks (all of them)

Total for McCain's budget deficit...
$1.550 trillion in the first year.

Posted by: Dan | Oct 8, 2008 2:22:27 PM

ch
come back to the future... Obama won & Hillary supports him

Posted by: votor | Oct 8, 2008 2:24:43 PM

I live in a state that is still up for grabs. Both candidates are pouring lots of advertising money into it, and I am bombarded by ads from both. Obamas are for the most part sticking to the issues and solutions, McCains are just attacks. It is an ironic twist on history, where McCain is now doing to Obama, what Bush did to McCain back in 2000. And when asked about those negative ads during an interview with Jim Lehrer in February 2000, Senator McCain responded:

"I just have to rely on the good judgment of the voters not to buy into these negative attack ads. Sooner or later, people are going to figure out if all you run is negative attack ads you don't have much of a vision for the future or you're not ready to articulate it."

Having looked at both candidates, their platforms and proposed plans, their actions during the past few months, and now their ads, I can only conclude that McCain truly does not have a vision for the future, and the only thing he can articulate is that he is a "Maverick".

Posted by: Concerned American | Oct 8, 2008 2:32:34 PM

ch
come back to the future... Obama won & Hillary supports him
Posted by: votor | Oct 8, 2008 2:24:43 PM

-------------------------------------

Define "won" Votor - if winning is defined as the candidiate who more people voted for, than Obama did not win.

If winning is defined as someone who got fewer actual votes but more support from Super Delegates, than Obama won.

Posted by: ch | Oct 8, 2008 2:42:40 PM

I do not watch TV, but I have heard several radio ads endorsed by Obama slamming McCains polocies and views that are wrong. We all have to do our homework and read for ourselves where each of the candidates stand on issues that are important to us. The ads can draw attention to an issue, but do your homework to find the accurate ones.

Posted by: still deciding | Oct 8, 2008 3:04:22 PM

Carl Linder Funds Terrorist Group and John McCain
Listen to this article
By Michael Lang on Jul 3, 2008 in Featured
Carl H. Lindner Jr ., the co-host of a recent top-dollar fundraiser for Sen. oversaw the payment of roughly $1.7 million to a Colombian paramilitary group that is today designated a terrorist organization by the United States.

The Cincinnati billionaire businessman, was CEO of Chiquita Brands International from 1984 to 2001, and remained on the company’s board of directors until May 2002. Beginning under his tenure, Chiquita executives paid hundreds of thousands of dollars to the United Self-Defense Forces of Colombia (known by the Spanish acronym AUC), which is described by George Washington University’s National Security Archive as an "illegal right-wing anti-guerrilla group tied to many of the country’s most notorious civilian massacres."
Following a Justice Department indictment last year, Chiquita admitted to illegally funding the paramilitaries and agreed to pay a $25 million fine. Chiquita’s payments to the AUC began in 1997 and lasted seven years; roughly half of the funds came after the group was designated a Foreign Terrorist Organization by the U.S. State Department in 2001.
According to the Justice Department, the payments "were reviewed and approved by senior executives" of Chiquita, who knew by no later than September 2000 "that the AUC was a violent, paramilitary organization."
Late last week, Lindner co-hosted a $25,000-per-person fundraiser for McCain and the Republican Party in the wealthy Indian Hills neighborhood
of Cincinnati, Ohio. The event raised about $2 million; Lindner also serves on McCain’s Ohio Victory Team.
While Lindner was CEO of Chiquita, the company began sending money to the AUC through its shipping subsidiary Banadex. A report by the Organization of American States states that Banadex also engaged in arms trafficking, helping to deliver 3,000 Nicaraguan AK-47 rifles and millions of rounds of ammunition to the AUC in 2001. According to federal prosecutors, when company officials realized the arrangement was illegal, they switched to making the payments in cash.
"We believe they saved people’s lives," a Chiquita spokesman told Time magazine last year, alleging that the company was simply trying to avoid violence against their employees.
Chiquita’s funding of violent paramilitaries does not end with the right-wing AUC. The fruit giant "had been making similar payments to the leftist FARC and ELN guerrillas" since 1989, also on Lindner’s watch. Those payments ended in 1997 as "control of the company’s banana-growing area shifted" to the AUC, according to the Associated Press .
McCain, who is currently visiting Colombia to promote free trade, has described FARC as "one of the worst" terrorist groups and accused his opponent, Sen. Barack Obama, of being unwilling to support Colombian President Uribe’s anti-terrorist efforts.
That the Arizona Republican is raising funds from a man whose company once paid that very same terrorist group seems likely to sully his charge.
Aides to the Senator did not return request for comment, though they have repeatedly argued that the campaign does not have direct connections to companies represented by such fundraisers or advisers and, as such, should not be held accountable for their actions or presumed to be persuaded by their interests.
However, in the past, McCain has done favors on Lindner’s behalf. Last May, the Washington Post reported that in the late 1990s, McCain "promoted a deal in Arizona’s Tonto National Forest involving property part-owned by Great American Life Insurance, a company run by billionaire Carl H. Lindner Jr., a prolific contributor to national political parties and presidential candidates."
Moreover, McCain’s chief political adviser, Charlie Black, lobbied for Chiquita on two separate occasions in 2001. According to records, Black was paid $80,000 to work on foreign trade issues.
Black, as the Huffington Post reported on Tuesday, has represented other controversial clients with operations in Colombia. From 2001 through 2007, his work brought his firm more than $1.6 million in lobbying fees from Occidental Petroleum, a company whose security arm was accused of bombing a Colombian village and killing 17 civilians in 1998.
Joseph A. Palermo: John McCain and "Swift Boat Veterans for Truth" - John McCain has happily accepted large campaign contributions from the following Swifboaters: Bob Perry, T. Boone Pickens, Carl Linder Sr., Harlan Crow, Jack E. Caveney, Albert Huddleston, and Sam Fox. He has even recently added the …
McCain Backer’s Firm Pleaded Guilty To Funding Terrorist Group In … - McCain Backer’s Firm Pleaded Guilty To Funding Terrorist Group In Colombia (Poster’s Note: Linder, Wright, "Rev" FaraCON, Rev. Wright of the BLM movement and Ayers of the Weather Underground. Have these men no shame? …
BANANA REPUBLICANS &hearts CHI-COMS AND TERROR GUYS - … Force study of Chinese Communist techniques used during the Korean War to obtain confessions, many of them false, from American prisoners… [*]. I think it is time for Mr McCain to reject and repudiate both Mr Linder and torturers, no?


Posted by: Every Wilson | Oct 8, 2008 3:19:50 PM

We'll have the best President money can buy!

Posted by: david | Oct 8, 2008 4:19:04 PM

As a Hillary Clinton supporter in the primaries, I tried real hard to find a good reason to vote for Barack Obama. I found none. NONE! Compared to John McCain, Obama is even less qualified than Sarah Palin who, at least, is a governor of a large oil producing state. Besides, she is a woman! That is a plus for me.

Besides, Obama's past associations give me a good reason not to vote for him. His pastor and his friends like Ayers scare me so much. That's why I am scard of Obama and his radical and anti-American supporters. Add to this Obama's wife's angry attitude towards America, there is no way I can vote for Obama.

I want my country to be governed by an experienced true American like McCain not by one who keeps belittling it like Obama. For sure, McCain/Palin is the safest and the most attractive ticket for me. Who knows, Hillary Clinton may become our president in 2012.

Posted by: Sweet Sylvia | Oct 8, 2008 4:38:40 PM

Who knows, Hillary Clinton may become our president in 2012.
Posted by: Sweet Sylvia | Oct 8, 2008 4:38:40 PM

--------------------------------

We can only hope (and pray)!

Posted by: ch | Oct 8, 2008 4:46:38 PM

We've got to impose term limits on every incumbent running for Congress or the Senate in this election. They all deserve to be fired! We don't need a constitutional amendment to do this, just vote against every incumbent running, Democrat or Republican. Fire every one of them. Doing this could very well force whomever is elected President to sit down with all the new faces and come up with real solutions to the serious problems we're facing...and maybe even putting the long term interests of our nation first.

Posted by: TP | Oct 8, 2008 5:04:30 PM

Don forget, lot of these palinmaniacs hide under name of hilary supporter and lie. True hilary supporter will never vote for these maniacs (Palin/Maccain).

Posted by: PalinManiacs | Oct 8, 2008 5:48:42 PM

Much of the millions Obama acquired came from overseas and of course is not accounted for. I suspect terrorists.

VOTER FRAUD:
EVERY POLLING site should absolutely require legitimate identification before allowing anyone to vote.
There is so much voter fraud being organized.
There's a question about officials’ ability to detect fraudulent absentee ballots from those who recently moved has never been tested as it will be this November. Several other factors raise the specter of massive balloting snafus and widespread allegations of voter fraud:

The extraordinary number of newly registered voters, especially those enlisted by organizations such as ACORN with a reputation for bogus registrations.
Much illegal registration by felons.

Posted by: Lisa | Oct 8, 2008 5:56:27 PM

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