ABC Broadcast Grows Week-to-Week in Both Categories, Increasing the Most Among the Competition in Key Adult 25-54 Demo
Week-to-Week, ABC Cuts Viewing Gaps with NBC and Extends Demo Advantage Over CBS
For the week of November 9th, ABC’s “ World News with Charles Gibson” averaged 8.42 million Total Viewers and a 2.0/7 among Adults 25-54, according to Nielsen Media Research. Growing week-to-week among both Total and key demo viewers, the broadcast posted its largest audience in these categories in more than 8 months (week of 2/23/09).
Compared to the prior week, “ World News” was up 200,000 among Adults 25-54, increasing the most of any evening newscast. The broadcast also grew 40,000 among Total Viewers, which marks its third straight week of gains.
Last week “World News” narrowed key viewing gaps with NBC’s “Nightly News,” cutting the Total Viewing difference by 12% and the Adult 25-54 difference by 50%, week-to-week. ABC also extended its demo lead over CBS’ “Evening News” to a gap of +480,000 (an increase of 7% versus the prior week).
“World News’” digital properties also posted impressive gains compared to a year ago. On the “World News” section on ABCNews.com and the “ World Newser” blog, page views were up 44%, video views were up 89%, and uniques were up 82% year-to-year.
Last week’s “World News” featured continuing coverage of the Fort Hood shooting, including Bob Woodruff’s interviews with survivors at Darnall Army Medical Center and the latest from Brian Ross on the investigation. The broadcast also featured Senior White House Correspondent Jake Tapper’s interview with President Barack Obama.
Jon Banner is the executive producer of “ABC’s World News with Charles Gibson.”
EVENING NEWS (Week of November 9, 2009)
Total Viewers Adults 25-54 Households
ABC 8,420,000 2.0/7; 2,520,000 5.7/11
NBC 9,380,000 2.3/8; 2,820,000 6.2/12
CBS 6,740,000 1.6/6; 2,040,000 4.6/9
Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 11/9/09 and 11/2/09)