Ratings Report: ABC News Programming For the Week of May 17-May 23, 2010


“GMA” is Only Morning Show to Maintain Total Viewers Versus Last Year

“GMA” Cuts the Total Viewing Gap with NBC by 25% Year-to-Year

“GMA” Extends its Total Viewing Advantage Over CBS Year-To-Year

For the week of May 17 th, ABC’s “Good Morning America” averaged 4.220 million Total Viewers and a 1.4/10 among Adults 25-54. “GMA” was the only program to maintain its Total Viewer audience versus last year.

Once again, “GMA” reduced NBC’s “Today” Total Viewing lead, shrinking the gap by -25% year-to-year.

In addition, “GMA” expanded its Total Viewing (1,590,000) advantage over CBS’ “Early Show” year-to-year (+3%).

The first 24 weeks of “GMA’s” new anchor team continues to outperform its season-to-date average. The program is up +2% (+30,000) among Adults 25-54 and +2% (+70,000) among Total Viewers. For those 24 weeks, the demo (730,000) and Total Viewing gaps (1,100,000) between ABC and NBC are smaller by -1% and -7% respectively, compared to the season-to-date gap. Additionally, “GMA’s” demo (720,000) and Total Viewing (1,760,000) leads over the “Early Show” are up +4% and +6% respectively, versus season-to-date.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of May 17, 2010)

Total Viewers Adults 25-54 Households

ABC 4,220,000 1.4/10; 1,680,000 3.2/12

NBC 5,230,000 2.0/15; 2,520,000 3.9/15

CBS 2,630,000 .9/6; 1,090,000 2.0/8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54) Live + SD weeks of 5/17/10 & 5/18/09. Live+7 (where available) & Live+SD for STD (9/21/09-5/23/10) & GMA New Team (12/14/09-5/23/10).

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