Ratings Report: ABC News Programming For the Week of June 7-June 13, 2010


“GMA” is the Only Morning Show to Gain Total Viewers Week-to-Week and Year-to-Year;

“GMA” Increases Adult 25-54 Demo Year-to-Year; Only Show to Maintain Demo Week-to-Week;

“GMA” Cuts Both Total Viewing and Demo Gaps with NBC Week-to-Week and Year-to-Year;

– Smallest Demo Gap Since December

“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Week-to-Week

For the week of June 7 th, ABC’s “Good Morning America” averaged 4.220 million Total Viewers and a 1.4/11 among Adults 25-54.

“GMA” was the only morning program to experience Total Viewer growth week-to-week (+20,000) and year-to-year (+3%). Both NBC’s “Today” and CBS’ “Early Show” declined week-to-week, and “Today” and “Early Show” also declined year-to-year. “GMA” increased its Adult 25-54 audience year-to-year (+2%) and was the only morning show to maintain its Adult 25-54 audience week-to-week.

“GMA” continues to reduce “Today’s” Demo and Total Viewing leads, shrinking the gap -16% & -18% respectively week-to-week. “GMA” also shrank “Today’s” leads year-to-year (Demo: -21% Total Viewing: -33%). This is the third straight week ABC has shrunk NBC’s weekly demo lead, and it’s the smallest gap since New Year’s week (week of 12/28/09).

In addition, “GMA’s” Adult 25-54 Demo lead (730,000) over the “Early Show” was +7% larger week-to-week. ABC expanded its Total Viewing advantage (1,770,000) over CBS by +2% week-to-week and +7% year-to-year.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

Please note: Robin Roberts was off Wednesday & Thursday 6/9/10 & 6/10/10 & broadcasted from South Africa for the first day of the World Cup on Friday, 6/11/10. The weekly averages for all three programs were based on four days the week of 5/31/10 due to Memorial Day, while the week of 6/7/10 was based on five days.

MORNING NEWS (Week of June 7, 2010)

Total Viewers

Adults 25-54




1.4/11; 1,700,000




1.8/14; 2,280,000




.8/6; 970,000


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