Ratings Report: ABC News Programming For the Week of May 31-June 6, 2010


“GMA” is Only Morning Show to Gain Total Viewers Year-to-Year;

“GMA” Increases Adult 25-54 Demo Week-to-Week;

“GMA” Cuts the Total Viewing Gap with NBC by 25% Year-to-Year;

Also Shrinks Demo Gap Week-to-Week and Year-to-Year

“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Year-To-Year

For the week of May 31 st, ABC’s “Good Morning America” averaged 4.200 million Total Viewers and a 1.4/11 among Adults 25-54. “GMA” increased its Adult 25-54 Demo audience by +2% week-to-week. Once again, “GMA” was the only morning program to experience Total Viewer growth year-to-year (+2%), while both NBC’s “Today” and CBS’ “Early Show” declined.

“GMA” continues to reduce “Today’s” Total Viewing lead, shrinking the gap by -25% year-to-year. The Adult 25-54 Demo gap shrank -9% week-to-week and -7% year-to-year.

In addition, “GMA’s” Adult 25-54 Demo lead (680,000) over the “Early Show” was +6% larger vs. the same week last year. ABC expanded its Total Viewing advantage (1,740,000) over CBS +13% year-to-year.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

Please note: Due to the Memorial Day holiday on Monday 5/31/10, all three programs were excluded from the average. Robin Roberts was off Monday 5/31/10. George Stephanopoulos broadcasted from Louisiana Wednesday 6/2/10 .

MORNING NEWS (Week of May 31, 2010)

Total Viewers Adults 25-54 Households

ABC 4,200,000 1.4/11; 1,700,000 3.2/12

NBC 5,170,000 1.9/15; 2,390,000 3.9/15

CBS 2,460,000 .8/6; 1,020,000 1.9/7

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54) Live + SD weeks of 5/31/10, 5/24/10 & 6/01/09.

Join the Discussion
blog comments powered by Disqus
You Might Also Like...