Ratings Report: ABC News Programming For the Week of June 21-June 27, 2010 Plus 2nd Quarter 2010


“GMA” is the Only Morning Show to Increase Both Adult 25-54

and Total Viewers Year-to-Year;

“GMA” Cuts Both Demo and Total Viewing Gaps with NBC Week-to-Week and Year-to-Year,

– Smallest Demo Gap Since August 2009;

“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Year-to-Year and Demo Lead Week-to-Week

For the week of June 21, ABC’s “Good Morning America” averaged 3.940 million Total Viewers and a 1.3/10 among Adults 25-54.

“GMA” was the only morning program to experience both Demo (+3%) and Total Viewer (+6%) growth year-to-year. “GMA” was also the only morning program to increase its Adult 25-54 audience week-to-week (+10,000). NBC’s “Today” and CBS’ “Early Show” declined week-to-week and year-to-year in both the Adult 25-54 Demo and in Total Viewers.

“GMA” continues to reduce “Today’s” Demo lead, shrinking the gap -17% week-to-week and -31% year-to-year. “GMA” also shrank “Today’s” Total Viewing lead by -27% week-to-week and -55% year-to-year. This is the fifth straight week ABC has shrunk NBC’s weekly demo lead, and it’s the smallest gap between the two programs since August 2009.

In addition, “GMA’s” Adult 25-54 Demo lead (710,000) over the “Early Show” was +20% larger year-to-year and +3% larger week-to-week. ABC expanded its Total Viewing advantage (1,640,000) over CBS by +21% year-to-year.

2 nd Quarter 2010

For the just-completed 2 nd Quarter, “GMA” averaged 4.27 million Total Viewers and a 1.4/10 among Adults 25-54. “GMA” was the only program to maintain its Total Viewing audience vs. 2 nd Quarter 2009, while both “Today” and “Early Show” lost Total Viewers. “GMA” also closed the Total Viewing gap with “Today” by -30% vs. 2 nd Quarter 2009, while increasing both the Total Viewing and Adult 25-54 gaps with “Early Show,” +19% and +4% respectively.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

Please note: George Stephanopoulos was off Friday 6/25/10.

MORNING NEWS (Week of June 21, 2010)

Total Viewers Adults 25-54 Households

ABC 3,940,000 1.3/10; 1,590,000 3.0/12

NBC 4,540,000 1.6/13; 2,040,000 3.5/14

CBS 2,300,000 .7/6; 880,000 1.7/7

MORNING NEWS (2 nd Quarter 2010)

Total Viewers Adults 25-54 Households

ABC 4,270,000 1.4/10; 1,700,000 3.2/12

NBC 5,110,000 1.9/14; 2,380,000 3.9/15

CBS 2,450,000 .8/6; 1,000,000 1.9/7

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 6/21/10, 6/14/10, & 6/22/09; Live+7 (where available) for 2 nd Quarter 2010 (3/29/10-6/27/10) & 2 nd Quarter 2009 (3/30/09-6/28/09).

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