Ratings Report for ABC News’ “Nightline” For week of, May 23, 2011

Nightline Wins the 2010-2011 Broadcast Season and the May 2011 Sweep

For the 2010-2011 Broadcast Season, Nightline Ranked No. 1 Across All Key Demos For the First Time

For the May Sweep, Nightline Ranked No.1 Across All Key Demos

2010-11 Broadcast Season

For the 2010-11 broadcast season, ABC News’ “Nightline” ranked No. 1 across all key demos: Total Viewers (4.023 million) , Adults 25-54 (1.649 million) and Adults 18-49 (1.277 million), according to Nielsen Media Research. The 2010-11 season qualifies as the first time ever that “Nightline” ranked No. 1 in any of the aforementioned Nielsen measures during the course of a broadcast season, topping both CBS’ “The Late Show” and NBC’s “The Tonight Show” (“Letterman” began on CBS during the 1993-94 season).

“Nightline” improved by +5% in its Total Viewers and by +4% in Adults 25-54 compared to the 2009-10 season, representing the ABC latenight programs’ largest overall season audience in 8 years – since the 2002-03 season. In addition, “Nightline” stood as the only latenight program to post season-to-season growth in Adults 25-54 as both CBS’ “The Late Show” (-6%) and NBC’s “The Tonight Show”(-4%) saw decreases.

“Nightline” defeated NBC’s “The Tonight Show” during the season by +149,000 Total Viewers, by +53,000 Adults 25-54 and by +3,000 Adults 18-49. In fact, “Night” bettered the NBC program in Adults 25-54 during the broadcast season for the first time in 16 years and the first time in Adults 18-49 in 17 years – since the 1994-95 season and the 1993-94 season, respectively.

“Nightline” outperformed CBS’ “The Late Show” during the season by +469,000 Total Viewers and by +101,000 Adults 25-54, producing its largest margins in both demos in 11 years – since the 1999-2000 season. In addition, the ABC program beat “The Late Show” by +126,000 Adults 18-49, scoring its biggest advantage in 12 years (since the 1998-99 season) and 2nd largest overall in the demo versus the CBS program.

May 2011 Sweep

For the 2011 May Sweep, ABC News’ “Nightline” ranked No. 1 across all key demos: Total Viewers (4.402 million) , Adults 25-54 (1.761 million) and Adults 18-49 (1.361 million), according to Nielsen Media Research. May 2011 represents the first time ever that “Nightline” ranked No. 1 in Adults 25-54 and Adults 18-49 during a May Sweeps period, beating both NBC’s “The Tonight Show” and CBS’ “The Late Show.” “Nightline” took the top spot in Adults 25-54 for the 3rd straight sweeps period, as the ABC program also ranked No. 1 in November 2010 and February 2011.

Compared to May 2010, “Nightline” was up by +14% in its Total Viewers and by 5% in Adults 25-54. This represents the ABC latenight programs’ largest overall May Sweep audience in 11 years and best Adults 25-54 performance during the month in 7 years – since May 2000 and May 2004, respectively.

Versus the previous sweeps period (February 2011), “Nightline” grew by +14% in Total Viewers and by 7% in Adults 25-54. Looking at all sweeps periods, “Nightline” posted its strongest performance in both measures in 10 sweeps periods – since November 2008.

“Nightline” topped NBC’s “The Tonight Show” in May 2011 by +452,000 Total Viewers, by +111,000 Adults 25-54 and by+40,000 Adults 18-49, beating the NBC program for the first time in any of the 3 measures during a May sweeps period in 16 years – since May 1995.

“Nightline” beat CBS’ “The Late Show” during the month by +913,000 Total Viewers, by +237,000 Adults 25-54 and by +228,000 in Adults 18-49, turning its largest margins across all 3 demos in over 10 years during the course of any sweeps period – since July 1999, November 2000 and November 1999, respectively.

Week of May 23, 2011

During the week of May 23, 2011, ABC’s “ Nightline” ranked No. 1 in each of the target demos: Total Viewers (4.279 million), Adults 25-54 (1.709 million) and Adults 18-49 (1.341 million), according to Nielsen Media Research. “Nightline” increased its No. 1 rank in Total Viewers to 14 straight weeks, while taking the top spot in Adults 25-54 for the 12th time in the last 14 weeks.

“Nightline” saw week-to-week increases in Total Viewers (+2%) and Adults 25-54 (+2%). The ABC program stood as the only late night program to grow year-to-year in both Nielsen measures compared to its late night rivals, CBS’ “The Late Show” (-6% and -4%, respectively) and NBC’s’ “The Tonight Show” (-9% and -12%, respectively).

Hitting a season best, “Nightline’s” Tuesday (5/24/11) airing drew the latenight program’s most-watched telecast in Total Viewers (6.566 million) and Adults 25-54 (2.655 million) in 2 1/2 years – since 11/4/08, on the night of the presidential election.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(2010-11 Broadcast Season)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg ABC “Nightline” 4,023,000 1,649,000/ 1.3 1,277,000/ 1.0 CBS “Late Show” 3,554,000 1,548,000/ 1.2 1,151,000/ 0.9 NBC “Tonight Show” 3,874,000 1,596,000/ 1.3 1,274,000/ 1.0

(May 2011 Sweep)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg ABC “Nightline” 4,402,000 1,761,000/ 1.4 1,361,000/ 1.0 CBS “Late Show” 3,489,000 1,524,000/ 1.2 1,133,000/ 0.9 NBC “Tonight Show” 3,395,000 1,650,000/ 1.3 1,321,000/ 1.0

(Week of May 23, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg ABC “Nightline” 4,279,000 1,709,000/ 1.4 1,341,000/ 1.0 CBS “Late Show” 3,265,000 1,443,000/ 1.2 1,085,000/ 0.8 NBC “Tonight Show” 3,679,000 1,509,000/ 1.2 1,213,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 05/23/11, 5/16/11 & 5/24/10. Most Current: May 2011 (4/28 – 5/25/11) & May 2010 (4/29 – 5/26/11). February 2011 Sweep (2/3-3/2/11). Sweep periods (November, February, May and July). 2010-2011 Broadcast Season (9/20/10 – 5/25/11) and 2009-2010 Broadcast Season (9/21/09 – 5/26/10).

Join the Discussion
blog comments powered by Disqus
 
You Might Also Like...