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Ned Potter is the science correspondent for ABC's "World News with Charles Gibson." He has reported on such topics as space exploration, the human genome and climate change.

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Frazzing

January 26, 2006 6:09 PM

The problem these days is—-

(phone ringing)

--is that we’re constantly interrupted by—-

"You’ve got mail!"

--by the very devices that were supposed to make our lives easier. I spoke yesterday with—excuse me, my pager just went off—with Gloria Mark, a professor at the University of California, Irvine, who has spent the last several years studying—ugh, there goes the phone again—the cost of multitasking.

The new bit of slang for this is "frazzing"—short for frantic multitasking. Prof. Mark and a colleague, Victor Gonzalez, studied office workers for 13 months and found that, on average, they were being interrupted every ten-and-a-half minutes—whether by emails, calls, a question from the person in the next cubicle. Worse yet, having been called away, it took them another 23 minutes and 15 seconds, on average, to get back to what they were originally doing—by which time the only reasonable question could be, "Now, where was I?"

"There is what we call a ‘cognitive cost’ to these interruptions," she said. "You come back, and things have changed—there are new papers on your desk, new windows open on your computer." Time and attention become very valuable commodities.

We’re hoping to put a piece about this on "World News Tonight" tomorrow, if the fates allow—but I’ve already had seven emails while writing this post. Let’s see if I manage to—sorry, gotta go.

==========

Crackberries

In a similar vein, the specter looms of Blackberries going dark, now that the Supreme Court has refused to come to their manufacturer’s rescue. Eric Noe of our staff has written a very good piece on the prospects, which you can find by clicking on

http://abcnews.go.com/Business/Technology/story?id=1540270

.

ABC has supplied me with a Blackberry, about which I am forcefully ambivalent. While we were shooting yesterday, it reported I had 77 unopened emails—never mind that I’d deleted them from my computer.

I worked on six different stories, in one way or another, yesterday. My own frazzing had me pretty frazzled by day’s end.

==========================

Medical Note

All that seems pretty unimportant compared to what some of you wrote in response to my medical posts earlier in the week. Take a look at the comment from Dalene, who describes herself as a breast cancer survivor who keeps her own blog. (Click on

http://blogs.abcnews.com/scienceandsociety/2006/01/back_and_forth_.html#comments

.)  Deane, the day before, talks about watching out for soy products when you have a thyroid condition.

Could we reporters be of more help? I’m sure. We do try to distinguish between the quality of studies—we have a medical unit that spends a lot of time culling through journals, letting us know what’s coming and trying to warn us off the questionable papers. But it’s complicated. Almost as complicated as being a medical researcher. Or a patient.

--Ned

January 26, 2006 | Permalink | Share | User Comments (10)

User Comments

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Just as nerve wracking is being a health professional who is trusted to give the best advice. Who has the best and most reliable information? How fast does it get out to the public? And how do you convince them to do what you say when they basically rely on what they heard somewhere else, they just can't remember where?

Posted by: Chris | Jan 27, 2006 10:01:53 AM

A further point to make here is that we are slaves to our e-mail. Those of us who work in cubes all day with silence and managers who steadily fling e-mails our way for new assignments, tasks, duties, etc.

In the interest of deleting the term frazzing in our work life, repeat after me, "I promise to look at my e-mail twice per day."

Posted by: Chris | Jan 27, 2006 10:44:33 AM

I think the last comment is full of wisdom. Many's the time I will look at an email at 4:30 that asks for some immediate action at noon of that day. I have long stopped feeling guilty. Check morning, check afternoon. Now, I just have to convince myself that it's okay to turn off the darn cell phone!

Posted by: Greg | Jan 27, 2006 1:00:32 PM

Great report on a problem I didn't realize had a name until now. My solution to the problem is to admit that I simply cannot multitask well--if I do three things at once, two of those will be done badly--and that the electronic devices I use are my tools, not my masters. I check e-mails twice or three times a day, I turn off my cell phone when I'm at the office, and I disposed of my pager. I'll still give priority to anyone who sees me at the office in my cubicle, but I try to limit the interruptions. I find that this works for me, and I don't feel as frazzled as I did.

Posted by: chuck | Jan 28, 2006 10:10:46 PM

I am a health professional, a pediatrician, and it's not easy for me, with advanced education, to interpret complicated papers in journals. More often than not, I rely on the academic organizations (children's hospital specialists, etc) to do so and give their recommendations. But I am also a former newspaper reporter with an advanced journalism degree (MSJ, Northwestern) and some science reporting background and I know firsthand how hard it is for science reporters to interpret studies, disease processes, etc and doubly hard to translate the tecnhical stuff into something the typical reader or viewer can digest.

Posted by: Dan Roth | Jan 29, 2006 10:10:28 AM

The best advice I've seen recently is to NOT read your email first thing when you hit your desk. I finally changed my system so that the tasks for the day show up first. It is often a good jolt to the memory that I scheduled something early in the morning that is usually not my habit. Then I can go to reviewing status on certain tasks and when the plan for the day is made, the priorities established, I will read my mail. If you know the pattern of postings from different departments the important stuff will come out after the others have hit their desk. So, balance and peace are achievable if you manage yourself first - then manage business.

Posted by: Pea | Jan 29, 2006 3:48:37 PM

We are killing the rainforest

Posted by: ford detroit locker | Aug 22, 2007 9:52:43 AM

Vulgar language during primetime TV is, is not okay

Posted by: sleep | Sep 20, 2007 5:16:29 PM

Power to the people is, is not a good idea

Posted by: gay movie access | Jan 7, 2008 7:06:21 PM

I'm very interested to know which came first: the chicken or the egg in relatinship to "frazzing" and "AADD". There's been such an incease in adult ADD diagnosis's that a strong possibility exists for a correlation. Perhaps humans are ill-equipped for the demands of certain types of multi-tasking? Perhaps frazzing exacerbates already existing mild ADD? Not diagnosed as a child (but with symptoms) and diagnosed and way frazzy as an adult, I wonder...

Posted by: M King | Jul 29, 2008 4:34:00 PM

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