If you haven't overdosed on the iPhone, the BlackbeardSEO blog raises a terrific thought: "the iPhone is huge problem for the ringtone industry. In many ways it makes the ringtone industry completely obsolete. Itâ€™s an iPod so any song that you own can be used as a Ringtone. Donâ€™t want to pay $1.99 for a low-quality re-sampling of a song that you already own to be used as your ringtone? Great, you donâ€™t have to."
If you're, say, Verizon or T-Mobile, or any of a gazillion third-party aspirants to the ringtone business, this is not a terrific thought--it's terrifying. Ringtones have been a major sideline for cellphone companies. Will they all have to march to Apple's, er, iTune?