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Ned Potter is the science correspondent for ABC's "World News with Charles Gibson." He has reported on such topics as space exploration, the human genome and climate change.

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The Riddle of Bottled Water

November 09, 2007 3:35 PM

Bottled_water_070615_main The website for Equa, a new brand of bottled water, looks as fresh and pure as the wilderness it describes.

"Deep below the world’s largest remaining expanse of undisturbed tropical rainforest, lies an aquifer formed billions of years ago and made of solid rose quartz," it says.  "Flowing up from this ancient reservoir is the purest spring water ever discovered on the planet."

Click on, and the site gets more businesslike: "Bottled water grew a full 25% compared to last year, reaching $3.2 billion in sales, with no indication that this trend will slow.  The success story for bottled water  continues as the category has reached 27 gallons per capita consumption." 

The water, in this case, is coming from an aquifer in the the Amazon basin--one of those places almost sacred to environmental advocates.  Business Week ran a piece last month about the marketing and the allure of bottled water from such an exotic place--and the flood of criticism the industry has faced of late: "Once regarded as a benign alternative to tap, bottled water is now portrayed as a sinful and ecologically unsound indulgence at a time when 1.1 billion people lack access to safe drinking water."  Click HERE for the article.

Apres ca, le deluge.  In Chicago, strapped for cash, the finance committee of the city council this week  passed, among other tax hikes, a five-cent tax on bottled water, reduced from ten cents.  And the state of Illinois is banning its agencies from using state funds to buy bottled water, effective Nov. 16.

Now, the American Museum of Natural History in New York, which currently has an exhibit on water and life, has posted some "fast facts" titled, "Bottled Water Everywhere, but is it Good to Drink?"

Among their points:

"--Bottled water costs as much as $10 per gallon compared to less than a penny per gallon for tap water.

"--Worldwide, 2.7 million tons of plastic are used each year to make water bottles, but in the U.S., less than 20 percent of these bottles are recycled.

"--The total estimated energy needed to make, transport, and dispose of one bottle of water is equivalent to filling the same bottle one-quarter full of oil.

"--An estimated 40 percent of bottled water sold in the U.S. is just filtered tap water."

The International Bottled Water Association says, "Bottled water is a safe, healthy, convenient, food product that consumers use because of its refreshing taste and because it is a good way for them to stay hydrated.  Any efforts or actions that discourage consumer use of this beneficial product are not in the public interest."  Full text HERE.

This week it said Chicago's proposed tax "is an onerous and discriminatory tax that will be paid for by  consumers."

One point they've made to me in the past: they don't see bottled water as a replacement for tap.  They make the argument that water is a healthy alternative to sugary soft drinks, for which some of the environmental issues are very similar.

So.  Thirsty?  What do you prefer to drink?

November 9, 2007 | Permalink | User Comments (21)

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Bottled water is a hoax. Must of the folks in the USA have perfectly acceptable tap water! Just draw it from the kitchen tap into a store bought plastic container, which can be re-used!

Posted by: 312 Capri | Nov 9, 2007 5:40:11 PM

Bottled water will be named as the greatest marketing scam of the century.....perfectly brilliant, but people are idiots.

Posted by: Doug | Nov 9, 2007 5:48:20 PM

There is an appropriate time to use bottled water - When I am out & purchasing something out of a vending machice, I will often purchase bottled water, since I don't want soda. Drinking bottled water at home is ridiculous.

Posted by: ellsbells930 | Nov 9, 2007 6:12:29 PM

I use brita at home because my tap water tastes like crap. I bring bottled water to work because the pipes are 70yrs old and the fountains are in dirty production areas. Reusing containers is not recomended because of mold and bacteria growth even when washed regulary. Bottled water is here to stay it's clean and convienent. We even keep a couple extra cases in the basemetn just in case.

Posted by: Mike | Nov 9, 2007 6:14:06 PM

The forerunner in bottled water 'Evian' read it backwards... 'Naive'.

Remember Jack Nicholson in The Shining, REDRUM, REDRUM.... backwards = MURDER.

Turn on your taps.....

Posted by: Mike Eldridge | Nov 9, 2007 6:55:55 PM

Bottled water is a scam. It has become one of the biggest points of contention between my wife and I. She argues that it's "just better". I think it's just marketing folks making us look more foolish then usual. Buy a squirt bottle fill it from the tap and move on! If you must have your bottled water because it taste better, then order it by the 5gal recycleable bottles and have it delivered. I have traveled the world and seen 1st hand the waste these billions of bottles have created. Some small eco focused islands have banned them.

Posted by: G-man | Nov 9, 2007 7:16:07 PM

Where I lived a few years ago, we had a meeting with the company that ran the local water service, and some twit from the state, about complaints concerning the water. This twit actually said, and I quote:
"You may not like the taste of the tap water, and you may not like the color, but it is perfectly safe to drink..."

We had to explain to this nitwit that water ISN'T SUPPOSED TO HAVE A COLOR!

Anyone using Filters replaced them every couple of weeks. What if you don't like the taste of chlorine? What if you don't like flouride in unknown concentrations?

Don't like Bottled Water? DON"T DRINK IT. Leave the rest of us ALONE.

Posted by: Phil Smith | Nov 9, 2007 8:13:35 PM

i don't care if bottle water is a scam. i prefer it to soda and juice. it's good for you. why make it more difficult to do something good? tax the soda people for all ther garbage and extra pounds.

Posted by: Alisha Smith | Nov 9, 2007 9:40:52 PM

I drink bottled water, and lots of it. Growing up in the mid-west on well water I drank it from the tap. Moving to SoCal where the water taste is horrid, I quit drinking water altogether. My daughter, born 6 years after moving here, finally talked me into trying bottled water in her teens. I am hooked. So, it is either bottled or nothing. I plan to stay on the bottled stuff, it is far healthier than no water in the old system. Also cheaper than in equal amounts to the Coca Cola I drink otherwise. I really don't care what others think or do, this is my deal and I pay for it, not anyone else.

Posted by: Connie | Nov 10, 2007 7:11:06 AM

Here's where our useless politicians could actually take action and make a strong environmental statement: TAX THE H**L OUT OF BOTTLED WATER!

Posted by: Rick | Nov 10, 2007 12:52:25 PM

They have conducted taste tests in Montreal (2-million people city in Canada) between tap water and 5 brand name bottled waters, all in the same shape container. Guess what? Tap water came in 2nd, the most expensive bottled water 4th...

BTW: Most bottled (spring)waters contain more bacteria than tap water because they do not use chlorine to kill it, they just filter out particle contaminants...

One trick to have tap water taste better: Put it in a container and leave it in the fridge overnight. The taste of chlorine used in purification will be gone.

Posted by: Gilbert | Nov 10, 2007 1:01:13 PM

Yeah! Great idea banning bottled water! I'll just go and have a Coke!

Posted by: Mic | Nov 11, 2007 12:07:16 AM

The Liberal nanny state has no boundaries. I increasingly think it is time for another revolution. We can put all the liberals on one side of the country. There they can ban all energy production to save the environment, ban all bottled water, leave their border wide open to Mexico and sit in the dark smoking pot while the Mexican government fights with the jihadist to see who can rule liberal land.

Posted by: J. Baker | Nov 11, 2007 12:50:13 AM

There is significant evidence that the plastic used in bottled water and bottled pop can be linked to the maturation of cancer. Although it is not a significant risk, it does warrent the use of caution when buying such products. By the way, with all the complaining about the price of gas, you'd think people would complain about having to pay for water.

Posted by: nitingale2007 | Nov 11, 2007 12:07:51 PM

As long as people know what they are getting it cannot becalled a scam. Some bottle water comes wsith extras added like calcium and vitamins.

A person my age can use these extras.

Posted by: WebSpeak | Nov 11, 2007 5:10:26 PM

I live in an unincorporated area in the midwest and have nasty tasting/smelling well water. I used to be fine with it, but over the years decided it was probably risky to drink it regularly since it is not treated the way city water is. I do drink it in small quantities, but mostly have replaced it with bottled water (purchased by the gallon). I do not buy individual bottles very often, but jugs for use at home, which I began because no one who visited wanted to drink the well water. I don't think it's fair to put a tax on all bottled water, as for some of us the only alternative is well water from an personal well. Taxing the individual bottles might be okay in order to minimize its use at home by those with perfectly fine tap water.

Posted by: Nancy | Nov 12, 2007 11:44:47 AM

I just wanted to let you all know that Corporate Accountability International is running the Think Outside The Bottle campaign, which is designed to curb bottled water and get people to support public water.

Posted by: nick | Nov 12, 2007 12:16:34 PM

I'm amazed at the people who're saying "who cares about the environement or the cost of bottled water! we like it!"

typical american mindset (and yes, i am born and bred american).

Posted by: amazed | Nov 12, 2007 5:30:43 PM

if you can't sell ice to eskimos, why would anyone pay for something you can get for free?
And if you must make bottled water at least send it to people who don't have clean running tap water.

Posted by: Garry | Nov 12, 2007 6:11:36 PM

If the water coming from your tap tastes bad, filter it! The selection of water filters available from any home retailer range from refillable containers, typically under $20, to reverse-osmosis systems costing a few hundred dollars.

Posted by: dpr | Nov 28, 2007 2:17:59 AM

Maybe bottled water should only be available in ares in great quantities where it's needed, like where people posted that the water tastes really bad, is discolored, etc. The water here at my house is fine, but when I worked downtown, it was nasty, and we had bottled water. My in-laws have nasty tasting well water that I don't even want to brush my teeth with or bathe in. They have to have bottled water. As for "Oh, I'll just drink a sugary soda instead, that will teach you"... Restaurants and vending machines should have healthier alternatives. Sugar free sodas, at least, not that they're that great for you, anyway. Juices with no added sugar, iced tea, etc. I try to avoid caffeine after mid-day, but if I'm going out to eat, it's water or sugar/caffeine-filled drinks. How about mandatory recycling? My mom lives in a suburb where it is mandatory; the city even provided the containers to put your stuff in. Where I live, I try to recycle, but the garbage collectors don't even pick up the stuff I put out half the time, and it's collected every other week: cans/bottles/glass one week, cardboard/paper the next week...I run out of room.

Posted by: Susie | Dec 2, 2007 3:00:16 PM

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