Ned Potter is the science correspondent for ABC's "World News with Charles Gibson." He has reported on such topics as space exploration, the human genome and climate change.
RECENT POSTS
- Mars Rover: Stuck in the Mud
- Tranquility Base
- NASA's Ares 1-X Test: The View From Above
- The Yes Men
- The Missing Link -- Not
- Moon Crash Kicked Up Plume After All
- Moon Crash: Where's the Water?
- Green Apple: Firm is Latest to Leave U.S. Chamber of Commerce
- Recovery.gov: Your Tax Dollars at Work
- Climate: Power Companies Quit U.S Chamber of Commerce
MONTHLY ARCHIVES
« Previous | Main | Next »
Save The Trees
March 12, 2008 12:20 PM
So you go to your mailbox and open it, and what do you find?
Bills? Too many.
Catalogs? Won't be able to afford anything in them after I pay the bills.
Supermarket circulars? Plenty.
Garish envelopes stamped, "Important Information -- Open Immediately!"? You know junk mail when you see it.
An environmental group called ForestEthics has launched a crusade against junk mail. Invoking the government's Do Not Call list against telemarketers, they invite people to sign a petition at DoNotMail.org.
"It takes more than 100 million trees to produce the amount of junk mail that arrives in American mailboxes each year!" says the group.
That, of course is one of those numbers that's hard to nail down. The best one can do when citing many large figures ("Americans eat eight zillion potato chips every day") is extrapolate from much smaller ones (bags of potato chips reported by people in a dietary study). In this case, ForestEthics cites a U.S. Postal Service study of from people who kept diaries of their mail use and reactions to it.
But in a way, it's beside the point. It's fair to say you receive some quantity of printed mail that you never read, and that your life would be no worse if it never came. Marketers send it to you with full knowledge that only a small percentage of people will respond.
Of course, the percentage is large enough that the flyers keep coming ("Timely Material!"). Which is why ForestEthics is not the first on this bandwagon (take a look at another campaign HERE).
"We deserve the right to protect our privacy and our time. We deserve clean air and forest protection. We, the undersigned, support the creation of a national Do Not Mail Registry to provide a simple and comprehensive way for us to say no to junk mail," says the "Do Not Mail" petition to the leaders of Congress.
Of course, you can also visit the site of the American Forest & Paper Association, which says "51.5 percent of the paper consumed in the U.S. (51.3 million tons) was recovered for recycling" in 2005. They say they aim for 55 percent by 2012.
By the way, has anyone sent you a letter lately? My Dad, bypassing e-mail, sent me one the other day, and it was beautiful.
March 12, 2008 | Permalink | Share | User Comments (22)
You can follow this conversation by subscribing to the comment feed for this post.
I have thought the same for decades, every time I get trash mail. It's all greed-based. They expect a tiny percent of those receiving this muck will repond and buy. Meanwhile, all the trees have been thrown into the dump for nothing. Sheer greed and total lack of thought about what they have been doing to our precious and vital environment for decades.
Posted by: ash | Mar 12, 2008 1:05:33 PM
It will keep on increasing as the population grows. Not just junk mail consumes paper, but official documents burgeon as well, beginning with your birth certificate. It can only get worse. We keep alluding to paperless offices, but if we rely on computers too much, what happens when the oil runs out? Will alternative power sources take up the slack? Doubtful, in the short term, because of the glacial pace being adopted by governments in dealing with this and other problems.
Posted by: andy | Mar 12, 2008 1:31:18 PM
Interesting concept. I was just thinking about this topic last night, when I opened my mailbox and was greeted with a flurry of suppermarket and pharmacy flyers. It would be good for the enviornment, and cut down on the enormous amount of bulk mailings that the USPS has to handle each day. It would also relieve me of the slight annoyance of having to throw them away.
Posted by: Tamoko | Mar 12, 2008 1:42:11 PM
This is a pet peeve of mine. Will definitely sign the petition and pass along this blog post.
Posted by: isaac | Mar 12, 2008 2:03:16 PM
A "Do not mail" list is one way to approach it. Another is to make them pay first-class mail rates. They only send out bulk mailings because it is still cost-effective even if a very small percentage respond. Make it no longer cost-effective, and it goes away.
Posted by: jock59801 | Mar 12, 2008 3:24:41 PM
It's a great idea. But I thought that petitions had to be on paper with real signatures in order to be legal.
Posted by: Quietman | Mar 12, 2008 5:05:34 PM
One way to reduce junk mail is to always use the prepaid mailer. Put your junk mail into the mailer and send it back, they then have to pay the postage.
Posted by: Quietman | Mar 12, 2008 5:07:58 PM
Yeah, it sucks, and is every bit as intrusive and much more destructive than spam, but the USPS already stated they don't want anyone to cut back on junk mail because that is a USPS revenue stream. USPS has fixed costs based on expectations of revenue, and if that gets inturrupted by legislation, expect to pay a buck or more to send a letter.
So...the end result is that USPS is just as greedy as private enterprise, but with the added flourish of being as inept as a government entity! Everybody wins!
Posted by: Jeremy | Mar 12, 2008 5:21:28 PM
A "Do Not Mail" list is a nice idea, but it won't do much good. Most of that junk mail is not actaully addressed to anyone. It's just bulk mail that the post office delivers to every customer. (They even deliver grocery store circulars to commercial addresses!).
So, to be completely effective, the "Do Not Mail" list would have to be checked by the USPS, not the advertisers. That ain't going to happen. It'd be like asking your phone company to scan each calling number to see if it was a telemarketer before allowing it to ring.
Still, nice idea, it would cut down on some of the garbage, but not most of it.
Posted by: Jim | Mar 12, 2008 5:46:22 PM
USPS needs to raise rates to take into account the enviromnetal costs of fourth class mail. Also, consider junk mail and newspapers often tell theives you aren't home.
Posted by: Shoemaker | Mar 12, 2008 6:46:26 PM
In this age of electronic banking, checking, bill-pay, e-mail and e-cards, do we really care what the usps does?
Posted by: Quietman | Mar 12, 2008 7:37:54 PM
Want to really save paper? Remove the printers from corporate offices.
Posted by: Quietman | Mar 12, 2008 7:41:20 PM
This will never happen as long as they claim 1st amendment rights. Since you don't pay for the mail, unlike your phone, they will claim they have every right to waist trees and fill up your mail box.
Posted by: JJ_2008 | Mar 12, 2008 10:00:58 PM
I like the idea of using the enclosed self addressed envelopes to put their garbage in and mail it right back to them and let them pay FULL POSTAGE..if millions of people did this they would very soon STOP sending out this trash..From here on out that is exactly what I am going to do..
Posted by: Joe MUrphy | Mar 13, 2008 2:11:52 AM
I kind of like the idea of mailing the junk mail back to the advertiser in the postage-paid envelope that they so considerately supplied. That's poetic justice in its purest form.
Posted by: Andy | Mar 13, 2008 9:54:43 AM
Any wrote: "I kind of like the idea of mailing the junk mail back to the advertiser in the postage-paid envelope that they so considerately supplied. That's poetic justice in its purest form."
WHAT A GREAT IDEA! Poetic justice is right!
I get a LOT of junk mail - sadly I really only use it to start the fireplace logs in the winter.. not much else. Sad to see a tree had to die for that alone!
Posted by: Mrs. Tiggywinkle | Mar 13, 2008 10:35:49 AM
Mrs. Tiggywinkle
Yes, I use the ones I can't mail back for the fireplace and the BBQ.
Posted by: Quietman | Mar 13, 2008 2:19:07 PM
Mrs. Tiggywinkle, the tree would have had to die anyway to provide you with the log that the junk mail set ablaze. On the up side, the junk mail doesn't end up in a landfill, and the fireplace ashes could be used for traction to get you up a slippery hill.
Posted by: Andy | Mar 13, 2008 7:15:24 PM
Andy
Fire wood is from dead trees. Green wood does not burn clean enough (makes too much smoke). The ashes makes excellent fertilizer for the veggies.
Posted by: Quietman | Mar 14, 2008 1:31:18 AM
MOTHER NATURE+ALL OF THE"MAGNIFICENT-TREES
HAVE BEEN TRAUMATIZED BY GREEDY MEN+IT IS WAY BEYOND TIME THAT WE,AS A GROUP,SHOULD STAND UP+"PROTEST+DEMAND THAT ALL THIS CARNAGE BE HALTED,NOW!!!
Posted by: MARGARET M.STACKHOUSE;R.N. | Mar 14, 2008 10:42:59 AM
Post a comment
