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University Recruitment Ads Mocking Bush Come Under Fire

September 01, 2006 9:32 AM

Yaleshmale_nrA small Ontario university is getting a huge response to its latest recruitment effort.  Dubbed "Yale Shmale," the ad campaign for Lakehead University features a black and white image of U.S. President George Bush and the words, "Graduating from an Ivy League university doesn't necessarily mean you're smart."

President Bush, like his two predecessors, was a graduate of Yale University, where he earned his bachelor's degree in history in 1968.  He later went on to earn his Master of Business Administration degree from another Ivy League, Harvard University, in 1975. 

If users agree with the caption, they are invited to click through to another page of the site promoting Lakehead University.  "There are universities and then there are universities.  So let's not beat around the bush," it begins, the image of Bush still next to the text.  "Lakehead is different.  We believe the person you become after you graduate is even more important than the person you were when you enrolled."  The page, which also offers users a chance to enter a contest to win either a SMART car lease or one of four Sony PSP Systems, then connects to Lakehead University's main website. 

"We wanted people to chuckle at it," Dr. Frederick Gilbert, President and Vice-Chancellor of Lakehead University, told ABC News.  "We really did think it was humorous."

But not everyone agrees with Dr. Gilbert.  Since the ad campaign was launched on the web and on posters placed throughout Toronto last Friday, the site has garnered some 191,000 hits.   Initial reports indicated the feedback was about 95 percent positive, which, Dr. Gilbert said, came from the campaign's targeted demographic.  But a week later, he says, it is more 50-50, with some very negative responses.

One of those negative responses comes from Lakehead University's own Student Union President, Isabelle Poniatowski.  "The word on the street here at Lakehead University is that we see this as a low-brow campaign lacking class," she said.  "The general mood of the campaign on campus is one of embarrassment."

Although she admitted mocking President Bush is definitely not an uncommon practice in Ontario, Isabelle says, it is "really scraping the bottom of the barrel when you are appealing to people's emotions about that," especially since universities, she says, are part of the "greater network of intellectual exchange."

According to Dr. Gilbert, most negative responses come from those who "didn't really try to decipher the message" or who "made some assumptions about the message."  He said there was absolutely no intent to make judgments of President Bush's intellect or to discredit Yale University.

When asked by ABC News, Yale University said they had no comment in regards to the ad campaign.

In order to address the negative feedback, Lakehead has created a special email for those who wish to send their responses directly to the university.  Dr. Gilbert says each email, whether positive or negative, is then answered by a member of the Communications Department or by himself.

"We are listening," he told ABC News.

In the next coming days, the recruitment campaign is set to enter its second phase, which includes new language on its site and and new posters by the end of next week.  Dr. Gilbert says this phase concentrates on the "smart decision" and advertising the positive aspects of Lakehead University to help prospective students make a decision.  "Going to an Ivy League university is not necessarily a smart decision because an Ivy League may not be the right choice for you," he said.

As for Isabelle, who is studying physics at Lakehead, she chose the university for its atmosphere, both its "close-knit" community and its crisp, clean air.  "You learn better at Lakehead.  Why not use that for the ad campaign?" she offered as an alternative to the current ads.

But Dr. Gilbert has no plans to roll back the campaign.  Asked if there were any circumstances under which the ads would be curtailed or stopped completely, he definitively said, "No."

Lakehead University, located in Thunder Bay and Orillia, Ontario, has just under 7,600 students and offers programs in the arts, sciences and professional studies.  According to Dr. Gilbert, this recruitment campaign is part of an effort to increase the student population to the 10,000 range, "where the university has the benefit of having sufficient students to provide the economy of numbers."

Calls to the White House for comment were not returned.

September 1, 2006 | Permalink | User Comments (29)

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Maybe if they had to live with what Democratic policies have wrought in the US - they might be a little less critical of Bush and Republicans.

Posted by: Marilyn | Sep 1, 2006 2:10:15 PM

Let's see, hmmm, we have another record deficit, oil prices are through the roof, we're spending billions of tax dollars in Iraq while plunging their country into Civil War, fighting a war that we never should have started, and let's not forget about the response to Katrina. Yes, Bush and the Republicans are doing a bang-up job, LOL.

Posted by: Faith | Sep 1, 2006 4:57:50 PM

This is proceless! It shows what a laughingstock the US has become because of the Bush administration. I'm glad Dr. Gilbert isn't giving in to pressure to change the ads. It's only in the US that we have been scared into silence for fear of being labeled as "unpatriotic."

Posted by: Bob | Sep 1, 2006 7:42:22 PM

I think the Faith has it about right. Clinton and the Democrats DID NOT create the mess our county is in. Let's face it, Bush is a bad president and the Republicans are mostly to blame for it because they have a majority in both houses of Congress and hold the presidency. It seems much of the electorate agrees because the polls show the Republicans lagging behind the Democrats in many races. Still, I pity whomever gets to be president after Bush, because it will take a great deal to turn this country around at this point.

Posted by: Paige McAdoo | Sep 1, 2006 7:49:58 PM

It's a tragedy when Canadian colleges and universities are less fearful of practicing free-speech than American colleges and universities.

Posted by: Jay | Sep 1, 2006 7:54:58 PM

Let's see,hmmm, American Service Members DON NOT have to sign-up for welfair to feed thier families anymore, We are finnaly finishing a war that we should have 15 years ago,and according to what learned in school the Fed. Gov. does not step in untill the State Gov ask for help. and to be real we would like to think that one person controls every thing but the truth is its a collective processs like any business. But it is easier to sit in a glass house and throw those stones...

Posted by: dennis | Sep 1, 2006 8:08:17 PM

"Maybe if they had to live with what Democratic policies have wrought in the US - they might be a little less critical of Bush and Republicans.
Posted by: Marilyn | Sep 1, 2006 2:10:15 PM"


You kiddin' Marilyn? Bushes "War on Terror" (Which is retarded in itself, how can you wage war on a tactic!?) has set us back decades in regards to moral standing in the world. Instead of waging a war, maybe we should fight terrorism the way that produces the results, WELL TRAINED AUTHORITIES AND GOOD DIPLOMACY TOWARDS OTHER COUNTRIES as exemplified by Britain and Canada recently by them nabbing the attempted terrorists.

But the whole idea of a Canadian university advertising using someone else's president? The ad is not only insulting to the university, but it is an insult to decency.. you can't just make fun of a world leader to get more people to go to your school. It also makes the school out to be better than Yale, which kicks that nothing-school's butt.

Posted by: Geoff | Sep 1, 2006 8:37:06 PM

haha

Posted by: jeff | Sep 1, 2006 8:49:35 PM

Well said Geoff. A dismal tactic for an otherwise unknown (in the US) University, but as the case most times nowadays, not a reason to sing false praises towards the current administration.

Posted by: Steven | Sep 1, 2006 9:40:26 PM

What a joke! Lakehead and Yale aren't even on the same page. Lakehead is where you go if you can't get into a real university. This ad campaign highlights the fact that they aren't so bright up there.

Posted by: Andrew | Sep 2, 2006 2:29:26 AM

Can you buy a degree from yale? Can you join a secret society to become a world leader for the rich oil companies? What happened to free speech in the democratic America's lately? Beat up Lakehead for voicing their opinion? Hmmm! Maybe Iraq's democracy will be a totalitaran like the US?

Posted by: Tim | Sep 2, 2006 3:21:35 AM

Geoff, Geoff, Geoff: thank you, thank you, thank you! Finally someone else understands that one cannot wage a war against a tactic. I'd also note that the "Global War on Terror" is a complete misnomer.

First, it isn't "global". If it were "global," we would be in Chechnya fighting Russian terrorists as well as in Darfur fighting Sudanese terrorists.

Second, it isn't a war. War is, by definition, fighting between two sovreign states. This is much more accurately described as a struggle, a term which Secretary Rice herself has used on multiple occasions.

Third, as Geoff pointed out, a military cannot fight a tactic. That would be like FDR saying to the American people before we were involved in WWII, "We are engaged in a War on Blitzkrieg..." What is possible, however, is to fight an ideology. The US has done it before, fighting the Nazis and fascists in WWII and "fighting" the Soviet communists during the Cold War. Today we fight the anti-western Islamic extremists.

Now, before some rank and file GOP attempts to completely discredit me, I'll do a pre-emptive strike. "Well," one may say, "it's just a name." Yes, the Global War on Terror(ism) is a name, but it is a name with semantic meaning. It describes something that in reality isn't being undertaken at all. What is worse, it describes something that is completely infeasable, a war against a tactic (thanks, Geoff).

The danger of misnaming this struggle lies within President Bush's use of "war-time powers." Sure, we are fighting a "war" in Iraq (although I was under the impression that we ended major military combat over three years ago), but our actions in Iraq are not much more than police work. We are no longer fighting a military, but instead we are fighting federated local militias, which are more representative of political parties than a sovreign state.

Bush is, in his own right, a lowsy president. He went to war in Iraq with too few troops and a house-of-cards of reasoning (he just admitted a couple of weeks ago that Saddam posed no terrorist threat to America). He ignored a fledgling insurgency, one that could and should have been decimated before it even started. He has supported his "Global War on Terror(ism)", despite the fact that it has no clear goals nor any clear end. He has broken the law, claiming the prosecution of said "war". Let's face it, Bush is, at best, a very very mediocre president.

That said, this ad is quite questionable as well. Bush is indeed much more intelligent than people give him credit for. I have met the man myself and he is extremely intelligent (I think he is a bit camera shy). Also, Yale is among the top 5 universities in the United States and the world. Some hole-in-the-wall university in Ontario has no grounds to claim it is of higher-quality than Yale. However, it may be one of those unknown yet very high quality schools that students with less disposable income attend. Oh, wait, Canada has a socialist model university system. You know, the kind of system that Clinton would have liked in the 'States. Canada has much more socialist policies tha even the Democratic party would consider radical. Somehow I don't think they would take up arms against the US Democratic policies.

Posted by: Andrew E | Sep 2, 2006 11:49:30 AM

A well known Canadian reporter already showed Bush for how inept he was in his first Presidential campaign, when Bush didnt even know the name of our Prine Minister at that time (Jean Cretien), but rather acknowledging Him as Poutine (Cheese and gravey on fries). For heaven's sake, What else do you call someone who doesnt know their next door neighbor and biggest trading partner?

Posted by: 'Nuther Canadian | Sep 2, 2006 3:01:59 PM

As for the comment about Bush, there have been more than a few Democrats that have not known the location of individual countries, remember Senator Ron Wyden? President Bush had a higher grade point average than John Kerry at the undergraduate level. President Bush graduated with an M.B.A. from Harvard. AlGore's graduate record was five failing grades (Yes, 5 BIG F's) out of eight graduate classes. In addition, AlGore flunked out of Vanderbilt Law and Divinity School. Now, if we remember AlGore's crusade to reinvent government? Well, guess what, 90% of those cuts in the government came from the military. Bill Clinton cut the division level of the U.S. Army from 18 divisions to 10 divisions. AlGore loved the military so much, his lawyers had military votes invalidated in the 2000 election. Do we remember all of the social welfare/military missions that were undertaken by the Clinton administration? Bill Clinton stated that he was going to get justice for the Khobar Towers bombing, yet, the actions did not match his words, as that happened in his tenture, time and again. Now, the Left is whining about North Korea. I guess that they have forgotten that the Clinton administration gave North Korea two graphite reactors, you mean communists cheat on agreements? This was the entire line of the Clinton administration, appeasement, appeasment, and more appeasement. It has been said on this blog that we need more diplomacy. The diplomacy approach did not work in 1938 and if you look at the track record of diplomacy against tyrants and aggressors, it has been an object failure. We tried how many years of diplomacy with Saddam Hussein? Yet, in the end, it was put up or shut up. When you use diplomacy and appeasement, with tyrants and thugs, guess what, you embolden the tyrant, you embolden the thug. They think, "If we can get this in talks, we will get much more by using force." In the words of John Kennedy, "We dare not temp them with weakness." However, in the Clinton administration, it was all about them. Taking campaign contributions from Communist China is a felony. Obtaining 900 F.B.I. files of your political opposition, each file is a felony. Selling top of the line U.S. military equipment to a tyrannical Chinese Communist dictatorship to benefit a campaign contributor, Michael Schwartz should be grounds for treason. Stealing hundreds of thousands of dollars in taxpayer furnishings from the White House, major felonies. Lying under Oath, perjury, third degree felony. As stated by former RFK Democratic Federal Prosecutor David Schippers, "Yes, Nixon was bad, but Clinton was so much worse." You want to talk about gas prices? Gas prices under your Uncle Jimmy were $3.50 per gallon adjusted for inflation in 1980. Now, the gas prices are coming down, do we hear any praise, no, just more whining and complaining. The left states that they are against terrorism, yet, again, when we take measures against terrorism, whine, whine, complain, and more bellyaching. I have never read in the Constitution, that foreign phone calls outside of the United States have a protection of privacy. The United States was tracking foreign banking transactions, as the Left said we should do, in the past, and guess what, they bellyached about that action to combat terror. So, my question to the Left, "What measures do you support to combat terror?" Do you care about the lives of your fellow citizens, or the opinions and the thoughts of the European elite? You need to stop ringing your hands and face the prospect that these adherents of Radical Islam, the crazies want to kill each and every American, including you on the Left. We have tried appeasement and diplomacy since the 1960's and the result came home on 9/11/2001.

Shark

Posted by: NDXUFan | Sep 3, 2006 2:58:58 AM

I hope that I can word this somewhat close to the way I feel. Please bear with me:

If, in FACT, we know that our goverment has been involved in the murder of our fellow-citizens, AND...

If, in FACT, we know that there are Neo-Facists aligned with mega-banks and mega-cooporations (including the "media") whose purpose is to build a "New World Order" (WHICH IS AGAINST OUR CONSTITUTION), AND...

If, in FACT, we know that the Federal Reserve Banks are an unconstitutional authority created to take control of OUR money (not to mention to, to print money), And...

If, in FACT, we know that the IRS has used intimidation, coercion, and outright lies to imprison, posses, and simply take citizens lives, earnings and property, ALL DONE UNCONSTITUTIONALLY, AND...

If,in fact we know that the American Constitution is THE PRIDE OF AMERICA,THEN...

my question is,

WHERE DO WE BEGIN TO ADDRESS THE LOVE AND DEFENCE OF OUR CONSTITUTION?

Posted by: Another Concerned Citizen | Sep 4, 2006 1:28:21 AM

Here's the bottom line. Anyone who doesn't know that George W. Bush is functional illiterate calls into question their own intelligence.

Second. George Bush proves beyond all reasonable doubt that a place at Yale and Harvard can be bought by cash and/or influence.

Thirdly, to all those who defend Bush's intelligence, tell the truth. Is this the person you want in a classroom teaching your children ANY subject? Be truthful. Is this the person you want managing you stock portfolio? Your company? If you're a successful businessman or have a healthy stock portfolio, you know darn well what your answer to all the above questions: no, no and hell no.

Posted by: William Rather | Sep 5, 2006 5:23:27 AM

In many ways, this reminds me of of those poor folks, locked in a stockade where everyone had either a shot of throwing rotten fruit or vegetables or coming to their aid to offer solace.

The advertizement shows poor taste in my opinion ... stooping to caste personal abuse to make yourself seem better has always rated lowest on my scale of how to raise personal self esteem.

Everone has forgotten here ... There is a huge difference between KNOWLEDGE and WISDOM.

I have met the most brilliant people who were socially inept.

I would challenge the wisdom of the circle of people who help guide the president ... In hindsight, so many things could have been done so much better, instead there are so many dead US Soldiers, Iraqi Police. Soldiers and Civilians, heading into a possible civil war, with most likely Iran and Syria gaining so much without have to do little except prod the hornets nest a little here and there.

The US represents not only itself here but the whole democratic world ... with such responsibility, being the strongest no longer cuts it.

US policies, must also be the wisest.

Posted by: Terry | Sep 5, 2006 2:52:43 PM

Priceless! I hope the ad creator was paid big bucks for this campaign. And, if you can't stand the heat, stay out of the kitchen. Bush put himself at the head of the line, a position which brings both kudos and potshots. He deserves whatever he gets....and more, since it's been a long time coming. Guess the honeymoon is way over.

Posted by: mcbarb | Sep 5, 2006 8:09:56 PM

Ok to all of you liberal democrat, wine drinking hippie lovers need to understand how things work like someone said the government works in specific ways and if you have no idea about that then you obviously didnt pay attention in your highschool government classes yes i said it HIGHSCHOOL, we learned how things work, and bush isnt the blame for whats going on even if the REp part is in control id rather have some in charg who isnt afraid to face an enemy like the terrorists. and clinton could have done something about it but he didnt we had the intelligence to take care of this problem about 12 years ago.

Posted by: The general | Sep 5, 2006 8:44:07 PM

Id love to see any other University poke fun at a sissy leftist, like perhaps, Al Gore claiming that all that Iced tea made him have to urinate at the exact moment his people were taking money from MONKS (who took a vow of poverty btw).

But sadly, that will never happen because free speech is only an issue for the left who work day and night to destroy America.

Until we chase our biggest enemies from our own shores, we are powerless to stop them elsewhere.

Posted by: michael | Sep 5, 2006 9:05:44 PM

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